Oversee day to day enterprise operations for broad reach, operational, targeted email campaigns, and push notifications for 300 different owned brands (B2C), league commerce stores, professional sports organizations, university athletic sites, media sites, and more (B2B). Own development and execution of CRM capability technology roadmap utilizing agile development cycles to maximize ever changing business needs.

Oversee email marketing and CRM for Fanatics.com, FansEdge.com and over 200 additional brands (professional sports organizations, university athletic sites, media partners, and more).5 straight years of significant email marketing revenue growthWork closely and own relationship with our email service provider, Exact Target, in a self-serve model.Built and manage a team of dedicated graphic designers, deployment managers, coordinators, and analysts all responsible for the end to end development of marketing and triggered campaigns. In total, generating 30-50+ unique campaigns weekly. The team has grown from a staff of 2 to a staff of 11 in a 5 year period. Previous member and now alumnus of Exact Target's Customer Advisory Board. Additional in-depth knowledge of AmpScripting, HTML, CSS, Responsive Frameworks, inbox deliverability.

• Managed email marketing programs through implementation of marketing calendars, data analysis, and data segmentation all centered around an RFM model• Developed targeted email campaigns based on house file data which led to increased opens, clicks, conversions, and revenue per email.• Managed email deliverability through various analytics tools and through the monitoring of bounces and opt-outs on at the ISP level. • Organized and conducted A|B Multivariate tests in order to maximize the effect of website changes and marketing efforts all while increasing ROI.• Performed detailed data analysis centered around customer behavior in order to develop projects and processes to increase customer satisfaction and revenue generated from multiple sources.• Developed and managed project process aimed at delivering web enhancement projects through successful planning, tracking, and scheduling of efforts from multiple departments and teams• Monitored cross-browser compatibility issues and launched projects when needed in order to comply with all browser standards• Organized and conducted usability focus groups in order to gather data pertaining to customer interaction with websites.• Studied best practices in website usability and implemented changes in order to maximize revenue and decrease customer frustration while interacting with a website.• Increased revenue generated through on-site search using Celebros by increasing the relevancy of results for a given keyword• Assisted in SEO efforts through the understanding of best practices and the implementation of on-site changes• Assisted in Search Engine Marketing efforts by maximizing ROI and minimizing CPC.

• Successfully launched BathandBodyWorks.com on the GSI platform while continuing to assist in the management of WilsonsLeather.com and katespade.com• Designed, hand coded and managed targeted marketing campaigns designed to increase revenue and increase site conversions• Managed promotional campaigns across multiple sites• Developed and implemented processes for content based updates to websites such as site refreshes, product copy, and promotional campaigns• Managed projects designed to increases sales by optimizing performance of sites and increasing options available to customers• Managed warehouse related tasks such as inventory forecasting, inventory receiving issues, and SLA compliance