Building worldwide go-to-market plans for:XDEFIANT (free-to-play)TOM CLANCY'S THE DIVISION HEARTLAND (free-to-play)TOM CLANCY'S THE DIVISION 2 (post-launch marketing support)

RAINBOW SIX SIEGE- Owner of post-launch marketing efforts in Americas, including esports and seasonal marketing launchesRAINBOW SIX EXTRACTION- Led marketing announce and launch in Americas (Jan 2022)XDEFIANT- Lead on global announcement (July 2021)ESPORTS- Produced TO WIN IT ALL R6 esports documentary. Oversaw creative, distribution and go-to-market strategy, including OTT platform launch and theatrical world premiereMARKETING RESEARCH- Conducted suite of market research projects, measuring R6 awareness, top features, comp titles, and influencer insights. Findings informed core campaign strategies on R6 Extraction. CREATIVE PRODUCTION & AGENCY MANAGEMENT- Built R6 Extraction key art and 360 creative with a mix of internal and 3rd party agencies. FINANCIAL MANAGEMENT- Built $20.2M budget. Modeled various spend scenarios dependent on quality of game and contingent on mock reviews.

MARKETING STRATEGY- Launched Year 2 and Year 3 of Rainbow Six Siege, formulating strategic pillars and leading cross functional teams to execute throughout the year. MONETIZATION STRATEGY- Analyzed in-game spending habits of R6 players to determine where marketing efforts should be focused for max lift in MTX revenue- Identified top-converting player group, and built content program to increase monetization of this segment PLAYER ENGAGEMENT & RETENTION MARKETING- Developed lifecycle CRM program, incorporating player stats email, which showcased player performance into a shareable infographic - Integrated MTX and onboarding content into website, improving retention and monetization of existing player base ESPORTS - Built Americas marketing plan for Six Invitational, the largest Ubisoft esports event in history- Launched US Nationals esports platform - Built Esports Content ecosystem to ensure full range of creative content to support Rainbow Six Pro League DATA ANALYSIS & REPORTINGBuilt full customized and automated dashboard that highlights the key performance metrics in a live gameBUDGETING- Managed $12M post-launch budget for Rainbow Six Siege

POST-LAUNCH MARKETING- Led marketing of post-launch campaigns across Ubisoft portfolio, including R6 Siege, The Crew, Watch Dogs, Steep, Anno and moreCROSS FUNCTIONAL LEADERSHIP- Drove XF teams to deliver on a range of live KPIs: Acquisition (units sold), Retention (DAU/MAU) and Monetization (ARPU, Season Pass attach). RAINBOW SIX SIEGE- Americas Marketing Lead for all seasonal content launches 2016-2017 and esports contentTHE CREW - Led launch of Calling All Units DLC and new bundle SKUs in the AmericasWATCH DOGS 2- Season Pass launch and creative developmentSTEEP- Launched Season Pass and post-launch content in Year 1 of Steep

• Led DISH "Refer a Friend" loyalty program to $300MM in revenue. Performed 120% to budget and +28% YoY• Managed $30MM marketing budget, crafted multi-tactic referral marketing strategy, and managed agency partners' creative development for direct mail, print, online, social, search, display and DRTV tactics• Launched "Refer 3 friends, get a PS4" promotion in 2H2014, driving $16.7MM in incremental revenue. Designed multi-tactic marketing strategy, managed SONY relationship, and worked cross-functionally to configure business processes, logistics/fulfillment, and reporting systems. • Drove integration of DISH Latino segment into existing referral campaigns. Drove 16% increase in response rate with Spanish language creative, and achieved $2MM in print savings through economies of scale• Built and managed reporting dashboards for all Refer a Friend KPIs. Reported on all tactic performance metrics, sales forecasts, and financial projections for the program • Worked cross-functionally with IT, analytics, insights, programming and operations to improve referral back-end process, mitigating fraud by 35%, and enhancing customer experience through referral funnel• Guided launch of DISH Refer a Friend mobile app for iOS and Android, which drove $3.2MM in incremental annual revenue. Drafted business requirements, managed creative development and assets, and developed reporting dashboards to track app performance

• Planned and executed all DISH Refer a Friend marketing tactics, including direct mail, print, online, social, search, display and DRTV tactics. Managed all agency partners• Overhauled Refer a Friend targeted direct mail strategy, achieving 40% increase in response rate • Managed direct mail vendor relationship and reduced cost per piece by 57%, equating to $5MM in savings• Partnered with ESPN to launch College Football/DISH Referral campaign. Managed strategy and launch of direct mail and DRTV tactics, driving $2.1MM in revenue • Managed relationship with Apple, and set marketing strategy for 2013 “Refer a Friend iPad giveaway”, driving $7.5MM in revenue• Optimized DRTV spend across networks and dayparts to achieve 23% reduction in cost per call • Reconfigured email marketing campaign to contain personalized referral code, resulting in incremental $6MM in revenue. Conducted A/B tests to increase average email click-through from 0.1% to 0.6% • Enabled PPC tactic by introducing tracking pixel to identify and target only existing DISH customers