Jonathan Yoon Email & Phone Number

United States

Dublin, Oh, Us

● Accelerate profitability of the adult incontinence product category through strategic marketing campaign planning, P&L management, and managing a direct report.● Lead downstream commercial marketing efforts including marketing campaigns and B2B thought leadership content, which contributed to consecutive years of category profit growth. ● Collaborate with a team of 80+ sales reps in managing a Salesforce pipeline through bi-weekly sales presentations and multi-million dollar sales and marketing proposals.● Present monthly category updates to sales leadership including financial reviews, supply planning, and forecasting.

Us

● Promoted to Senior Marketing Consultant in September 2015 and managed multiple associates. Supported a $4B B2B2C product line targeting independent insurance agents who sell to end small business and middle market customers.● Created customer journeys for the business claims team that led to the development and optimization of Nationwide.com digital assets and refinements to the customer claims experience. ● Revitalized a commercial insurance product line that had no prior dedicated marketing support, building a comprehensive photography library and creating or re-branding 200+ pieces of marketing collateral in six months.● Launched and maintained digital thought leadership platforms for technical expertise content for independent commercial insurance agents and risk managers with responsibilities that included editorial planning, content and webinar strategy, digital strategy, and promotion.

Us

Directed B2B market segmentation research and GTM planning in partnership with McKinsey & Company in order to personalize marketing activities for independent insurance agents.● Applied insights and analysis to create a new brand positioning for Allied Insurance Group (a Nationwide subsidiary) including the creation and implementation of a new value proposition and brand standards.● Planned an integrated marketing campaign (digital, TV, radio, print, co-brand) for Nationwide Agribusiness that reached 109% of lead goal and 151% of phone call goal.

Us

● Earned mentorship training across three programs in implementing an eight-figure TV ad campaign, a (401(K) participation problem solving assessment, and a meda strategy for Titan Insurance.● Coordinated innovation concept testing and led marketing-wide strategic plan as a marketing intern.

Large account Claims validation for CPG scandown promotions. Managed over $10 million in reimbursement claims over 15 months.

Helped firm generate $600,000 in revenues and release 15 new products by developing retail and promotional sales opportunities. Self-trained on Adobe Creative Suite in 3 weeks in order to temporarily lead graphic design responsibilities.

Us

Following local bank acquisition, spearheaded re-branding campaign, planning and executing a series of 25 events in one year while supporting day-to-day marketing needs. Managed two city-wide sweepstakes – completing a variety of project management, planning, and fulfillment activities – offered across 100 branches and generating over 10,000 entries

Summarized corporate lease agreements.

Assisted with day-to-day local marketing activities.

Mba, Marketing, Strategy

Bsba, Marketing, Finance

Certificate, Business/Corporate Communications