Jonathan Zacks Email & Phone Number

Newport Beach, California, Us

• Exceeded year over year sales targets in Chipotle’s Key Markets, which represent billions of dollars in revenue, by creating the company-wide Key Market marketing strategy, conducting comprehensive market research, and leading integrated marketing initiatives. • Led Brand Activation team to grow national and local sales, including in Texas, a top Chipotle revenue state, by activating marketing including “The 88 Club” which launched on NBC’s Sunday Night Football and in Texas. • Achieved 7 billion media impressions, including coverage by People, Today, and USA Today, to grow brand perceptions by leading brand marketing national campaigns such as White House, Healthcare, PRIDE, and Farmlink.• Generated millions of views on Instagram, TikTok, Twitter & Facebook through influencer collaborations to drive product marketing and social media marketing efforts, resulting in increased awareness for new products like Garlic Guajillo Steak and Lifestyle Bowls. • Contributed to Chipotle exceeding new restaurant opening sales benchmarks by $40 million through cross-functional leadership, the execution of new market entry, and new restaurant openings strategies for 250+ annual openings.• Headed a team in charge of launching over 100,000 fundraisers and executing the Round Up Program, collectively contributing $50 million to strengthen local communities by leading Chipotle’s Philanthropy and Fundraising.

Los Angeles, California, Us

• Developed and implemented integrated marketing strategies, including in-store marketing, for MyCeviche and Zuuk Mediterranean restaurants, resulting in successful new product launches, such as MyCeviche's Coconut Crunch Shrimp Bowl & Zuuk’s Winter Menu.• Expanded the U.S. college student customer base for international acai leader Sambazon by creating and executing a comprehensive College and University Marketing approach, contributing to new business development.

Los Angeles, California, Us

• Achieved positive year-over-year transaction growth in 2016 and 2017 as Sweetgreen marketing leader by developing and executing national and local strategies, company marketing calendar, and go-to market plan.• Effectively scaled the Community Marketing team from 3 to 15 members, amplifying our national marketing initiatives and leading to increased sales through greater product awareness (e.g., Sweetgreen Warm Bowls product launch), improved brand perception, and accelerated digital adoption. • Led marketing initiatives that facilitated the doubling of store count from 39 to 83 within 2 years, utilizing innovative market entry approaches, new store opening plans, and cross-functional collaboration.• Implemented an innovative Brand Ambassador approach, resulting in an average 4% comp sales growth in 5 stores during 3–6-month pilot tests and subsequent expansion across the company.

Bakersfield, Ca, Us

• Boosted annual lead generation in 5 segments which represent $200 million in revenue by conducting market research, identifying sales opportunities, and executing sales driving initiatives, including the launch of Microsoft Dynamics CRM for sales management.• Enhanced sales of 3 new products through strategic product marketing in Stage-Gate product launch process, utilizing online marketing, SEO, SEM, Ad Words, content marketing, and display advertising.• Increased positive consumer brand perceptions through brand development of "Ingenuity," Rain for Rent's brand strategy, by co-developing brand book, crafting marketing communications, and launched integrated marketing.

• Created 1500 square foot fast casual restaurant concept focused on helping people live healthier by providing food with great taste and nutritional value – in an accessible and affordable manner.• Developed a comprehensive business plan, including menu, brand identity, marketing strategy, operations plan, and a financial model projecting $650K in Year 1 sales; successfully secured outside investment, established an LLC, and negotiated site locations for three potential locations.

Scottsdale, Arizona, Us

• Increased local sales and brand perception across 15 states by leading regional marketing strategy and integrated marketing initiatives, introducing new revenue channels such as catering and delivery.• Exceeded new restaurant sales targets by 20% within 6 months by implementing effective new market entry marketing, including PR, influencer marketing, experiential events, social media, and email marketing.• Expanded company sales internationally by launching the Pinkberry brand in the Middle East, Eurasia, and South America through partnerships with multiple franchisees, including leading retailer M.H. Alshaya Co.

Atlanta, Georgia, Us

• Achieved a 3% comparable sales growth in the Northeast region by directing brand marketing strategy and new store opening plans in New York City, New Jersey and Long Island.• Increased Jamba Juice brand awareness by managing a partnership with Nike in the Northeast and executing experiential marketing at over 20 local Nike events, resulting in over 20,000 smoothie samples.