I lead the marketing team, reporting directly to the CEO, and establish the global and local team structure. I define and implement the marketing strategy, manage budgets, and oversee new market launches across Europe. I spearhead go-to-market initiatives and work closely with the leadership team, particularly operations and finance, to ensure alignment with business objectives.

Reporting directly to the global CMO and playing a crucial role as a prominent member of the global marketing leadership team. My responsibilities included overseeing local marketing operations, defining and creating strategies, plans, and campaigns for local teams, as well as ensuring their proper execution. My team was also responsible for defining KPIs and creating dashboards to monitor local marketing activities. We focus on the development of projects and frameworks aimed at optimizing operations, plans, and workflows. Additionally, I have developed and implemented tools for tracking the global marketing budget, ensuring transparency and financial accountability. Under my purview was also the Marketing Effectiveness team, specialized in creating Marketing Mix Models (MMM) focused on maximizing Return on Investment (ROI).

Reporting directly to the CMO and being part of the Global Marketing leadership team. I led marketing operations in new markets, actively participating in the recruitment of local marketing leaders and teams, providing training and support during market entry. I defined comprehensive launch strategies and plans for branding and communication, offering strategic oversight during the initial market phases.

I led the launch and development of the company in Spain, being part of the local management team and reporting to the Country Manager and international CMO. My role involved starting from scratch in the Spanish market, including the creation and hiring of the local marketing team. I designed the local marketing and communication strategy, built the brand to suit local needs, generated media presence, and focused on acquiring and retaining users and clients in both B2C and B2B domains.

In charge of launching and developing the marketing strategy in Spain and Portugal. Summarizing some of my responsibilities, they include creating and hiring the local team, designing and implementing comprehensive marketing plans, initiating communication and public relations strategies, managing social media strategies, overseeing online and offline marketing strategies, as well as CRM, and identifying and managing potential collaborations. I was also responsible for planning, creating, and participating in relevant events to increase brand visibility.

I successfully led the launch of Hailo in Madrid, developing the comprehensive brand, marketing, and communication strategy from scratch in the region. In addition to recruiting and building a marketing team, I was responsible for creating and developing the social media strategy and driving business development with a special focus on CRM, covering everything from conception to implementation. I directed the digital strategy, including elements such as mobile and retargeting, with a clear emphasis on acquiring and growing users in both B2C and B2B realms. I also successfully managed strategic partnerships and key events. My role involved analyzing and measuring KPIs, as well as developing strategies and actions in communication and public relations. I maintained effective control of the marketing budget, managing relationships with vendors and making media purchases to optimize available resources.

Initiated a personal project by establishing an agency specialized in marketing and communication strategies tailored to SMEs, freelancers, and startups.

I led the definition, planning, and implementation of the social media strategy and corporate blog. My role involved engaging with bloggers and influencers, as well as contributing to the development of the marketing plan for eltenedor.es. Additionally, I was responsible for planning, executing, creating, and monitoring the web and social media content strategy, with a specific focus on keyword research and support in the SEM area. Collaborating with other departments in France and Spain, I oversaw the selection and monitoring of suppliers. Employing an active listening approach on the internet for eltenedor.es, competitors, and the industry, I managed the tracking of key data in Google Analytics. I also conducted competitor analysis and explored new trends in online marketing.

Held a diverse role that encompassed designing, creating, and producing corporate and marketing materials. I also designed and executed B2B campaigns, designed banners and websites for the brand and its partners, created content for the corporate blog, engaged in photo retouching, organized events, liaised with vendors, and conducted mobile app testing.

I provided support in the creation, management, and adaptation of unconventional television advertising campaigns. My role also involved on-set assistance, where I collaborated closely with production companies, ensuring flawless execution and smooth communication to guarantee the success of each project.

When eltenedor was a startup, I covered the roles of a creative, graphic designer, and PR representative. I performed tasks such as creating and developing graphics, brochures, banners for the internet, email campaigns, as well as drafting and sending press releases, and engaging with the media.

• Customer service with an emphasis on quality of service• Ensure the sale of products and services of the company• Customer loyalty by developing active listening and proper argumentation

Design and development of a 360º communication campaign dedicated to and focused on preventing cocaine consumption among Spanish youth. Comprising phases of research, strategic planning, creativity, implementation, monitoring, and subsequent results analysis.

Design of different materials for events, calls for press meetings, press releases, organizing and coordinating promotional activities, monitoring, control and evaluation, participation at internal and customer meetings.