Executive thought leadership, brand journalism, communications strategy, social media for major corporations around the world. Human-centric journalism for America's most esteemed editorial publications.

Communications strategy and execution for company marketing initiatives, including executive ghostwriting, Google Adwords development, workflow papers, HX posts, social media posts and more

• Produce internal and external editorial content to drive T-Mobile website traffic (124% increase YoY from June '20-June. '21)• Manage editorial projects across departments, including executive and brand social, internal and external comms, marketing and advertising• Craft executive thought leadership bylines for CEO, CIO, Chief Customer Experience Officer, President of • • • Consumer Markets, EVP of T-Mobile Business Group and more• Interview key internal stakeholders to build asset files for ongoing communications initiatives • Provide guidance on trends within the fields of pop culture, social justice and environmental sustainability• Write executive scripts, speeches, quotes, op-eds and social media posts • Write brand journalism features for the T-Mobile Newsroom • Write press releases and news alerts for PR Newswire• Write copy for brand marketing campaigns• Edit annual reports, internal and external emails and PR communications• Establish and maintain in-house style guide

• Cultivate brand voice and style guidelines via custom-written B2B and B2C feature content for the world's most popular online music streaming services• Curate canonical playlists for dozens of musical genres, eras and moods; rank entries based on priority, impact and popularity; and update at regular intervals per client policy• Drive engagement for multiple brands via SEO-optimized content, including marketing copy and headlines

• Developed advocacy journalism strategy that emphasized inclusive coverage of diverse communities, resulting in 30% print readership growth and 100% online readership growth• Wrote hundreds of stories elevating local voices in music, film, tech, food, education and small business• Expanded City Arts Twitter presence from 4k followers to 15k and initiated City Arts Instagram account, accruing 6.3k followers in two years• Recruited, managed and mentored dozens of freelance writers• Represented City Arts via in-person appearances on radio, TV and on stage, including KEXP, KUOW, Art Zone with Nancy Guppy, Mayor’s Office of Film & Music and Music Commission Career Day• Grew magazine readership from 50k monthly print and 1k monthly online to 80k print and 35k online

• Managed two staff and six freelance writers to produce weekly print edition, daily web posts and special-issue projects including Musicians' Resource Directory and Bumbershoot Guide• Researched, reported and wrote features about Seattle's music and arts community • Directed editorial content of The Stranger's music blog, driving peak readership to ≈90k unique visitors per month

• Product managed Rock & Pop, Rhapsody's largest channel, serving over one million online subscribers• Delivered monthly usage reports to guide programming of Rock & Pop front page• Strategized artist, album and playlist promotion based on research schedule, usage data and advertising initiatives