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Search Engine OptimizationContent MarketingConversion Rate OptimizationAnalytics

Manage client contact, meetings, and in-person presentationsBuild relationships with key clients and stakeholdersBuild relationships with the entire account team, and become a reliable source of knowledgeInterface effectively with other teams and departmentsConnect & collaborate with client marketing, platform, and brand management teamsDirect representation of the broader team in client meetingsResponsibility for the quality of collaboratively produced work productResponsible for managing the intake of client project work and distribution/delegation to the larger teamOversight of the development of key strategic deliverablesCreation and organization of long-term strategies and technical optimization activities against brand priorities and development cyclesDeep dives into various sources of analytics dataDemonstrate understanding of keyword and content strategies for growth and innovation

* Develop organic search strategies and understand how those will interact with other digital channels* Recommend and prioritize fixes for technical issues that could impact SEO performance* Recommend content marketing, digital PR, and creative projects in support of organic search strategies* Analyze campaign performance and improve through iteration* Manage timelines, expectations, and deliverables to ensure clients campaigns are completed on-time and within budget* Nurture and develop client relationships

Develop and execute SEO strategy for enterprise clientsLeverage analytics data in the creation of Search-focused content strategyConduct site optimization tests to improve client website conversion ratesInnovate integrated, multi-channel approaches to complex client issuesCoordinate with multiple partner agencies and external clients on web development and campaign-based projects

Oversee day to day activities of the Organic Search team.Manage a team of diverse individuals of varying skill-sets that is split between two different locations (Portland, OR & Scottsdale, AZ).Manage the innovation, development, and ongoing refinement of department processes, agency SEO strategy, and client deliverables.Innovate, develop, and refine opportunities for cross-channel/inter-departmental collaboration and integration.Responsible for training SEO team members.Balance A-tier client responsibilities with department management responsibilities.Work directly with Director of Search to complete new business pursuit presentations and RFPs, and assist with in-person new client pitches when needed.Author Organic Search-related POV's.Provide advice, assistance, and QA for department output of deliverables.Provide conflict resolution between team members, internal clients/departments, and any issues that arise with clients.Responsible for evaluation and interviews of new hire candidates for the Search department.Responsible for training all new hires to the Search department on SEO best practices and the ethology approach/methodology.

On-page optimizationConversion optimization strategy and recommendationsKeyword researchGoogle Analytics web metrics trackingSEO auditing