Jonathon Herniak Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pennsylvania, United States

• Develop business strategies to raise our customer pool, expand store traffic, increase market share, and optimize profitability.•Meet sales goals by training, and providing feedback to sales staff•Ensure high level of customer satisfaction through excellent service•Maintain and review inventory, labor, department, and store sales reports•Oversee and audit cycle counts and price changes•Review and sign off on gun log paperwork and keep store compliant with all ATF regulations•Oversee opening and closing procedures•Manage store events, hours, and employment opportunities on the Company website•Oversee sales training program, ensuring that all employees receive the required training on a semi-annual basis•Supervise merchandising of entire store ensuring that the entire store is clean, faced, and straight at all times•Work closely with buying staff to recognize sales trends and customer needs•Train, , and develop the Department Managers in their daily duties; including, hiring, personnel coaching, and management to assess training needs and build career paths•Enter and maintain Department Manager schedules in time and attendance system and back up payroll functions in Office Manager’s absence•Work with the Facility Manager to maintain the appearance and functionality of the inside and outside of building and grounds, approve and manage all wildlife mounts displayed in the store•Address all issues that arise from staff or customers (complaints, grievances, etc.)

Regional Merchandising Field Manager• Led and oversaw new store merchandising sets and new store designs for 10+ store yearly• Trained new and existing store team managers on product knowledge and sales strategies• Tracked and analyzed purchasing trends of customers and strategized presentations accordingly• Partnered with vendors, merchants, and marketing teams to create brand shops for specific market segments tohelp create sales and margin dollars• Analyzed store metrics to determine underperforming areas to generate new selling opportunities• Created displays, branding opportunities, and individual store promotional events to increase sales revenue• Managed and completed the visual communication process for all categories within local and national markets• Collaborated with marketing and external merchants on the design and management of a 52-week end-capprogram• Responsible for the daily visual merchandising and operations for 145+ stores in the chain• Updated department head training manuals in coordination with store operations• Oversaw cycle count schedule and accuracy in all locations• Designed and implemented merchandising programs for departments by region and unique store footprints• Implemented programs for the communication between stores, district managers, and merchants

• Develops strategic merchandising initiatives with DMMs and Director of Visual Presentation for Lodge and Outdoor areas.• Initiates strategic meetings with the merchants including DMMs, Buyers, and Directors to understand the goals and objectives of merchandising projects including floor layout, fixture needs, assortment tiers and regional initiatives. • Manages and develops the DSG and Field and Stream Seasonal Set Calendar to reflect developed merchandising strategies; communicates Gameplan publication and execution timelines for Hunting and Tackle.• Oversees standards for development of the Playbook and manages update schedule to reflect current VM standards.• Create and maintain accurate Floor plans (Prototypes and Store Specific) from all Lodge areas, and account for any discrepancies, overlaps, versioning, etc. of defined category spaces.• Surfaces opportunities for improvement – documents for future application, including timing, presentation, signing, merchandise opportunities, etc.• Ensures all project deliverables and deadlines are met. • Manages communication to field organization for initiative kick off meetings as they relate to seasonal changes. Able to present Gameplan direction to field team members for discussion and idea sharing. • Manages and completes the Visual communication process for all Lodge areas(Gameplans, POGs. Playbook standards and all updates) from development to completion. • Creates Gameplans, including overall strategies, merchandising details, layouts, instruction, signing and visual presentation elements needed for proper execution at store level.

• Understand key performance metrics to align in-store merchandising strategies to current business trends.• Utilize Buyers’ initial assortment plans to create planograms that are cluster or store specific as well as game plans that align with corporate strategy, planograms, prototype flows and marketing. Produce written directives instructing the field organization on efficient in-store implementation of game plans and planograms. Responsible to collaborate with the Allocation Team once planograms are complete to ensure proper store inventories. • Analyze SKU productivity on planograms for assigned categories and provide recommendations to the Merchants that identify potential opportunities to improve sales and productivity of space. Recognize and react to gaps in the assortment when completing planograms. Assist in solving store specific planogram and merchandising issues within established timeframes.• Collaborate with Floor Planning teams to create in-store merchandising sets, line-review presentations, and store communication tools• Actively participate in weekly Merchant Business Review meetings by sharing productivity findings, timelines and field feedback. Become a business expert for assigned areas.• Coordinate and conduct physical setup of initial through final product sections and floor layouts in the lab or store environment. Coordinate with merchants and marketing to ensure all necessary product and collateral is available for floor sets and walk throughs. Establish and enforce visual standards for assigned areas..• Participate in the completion of Special Projects as assigned by Director of Visual Presentation (special store projects, new initiatives, strategy expansions, and department resets, etc.) Support floor and visual teams to ensure that merchandise and space plans are complete and accurate for new stores, remodels and prototype resets.

•Worked with the advertising, marketing, and merchandising departments to establish the details of each pricing event•Managed the Permanent Price Change process for permanent, regular, in-store, and last minute advertisements and special promotions •Developed, uploaded, and maintained price change files for advertised events and communicated this price change activity to all stores •Trained merchants on new computer systems including Ad Planning, Promotional Control System ,and In-Store Specials