Jonathon Herniak Email & Phone Number

Pittsburgh, PA, US

Pittsburgh, Pennsylvania, United States

• Develop business strategies to raise our customer pool, expand store traffic, increase market share, and optimize profitability.
• Meet sales goals by training, and providing feedback to sales staff
• Ensure high level of customer satisfaction through excellent service
• Maintain and review inventory, labor, department, and store sales reports
• Oversee and audit cycle counts and price changes
• Review and sign off on gun log paperwork and keep store compliant with all ATF regulations

• Regional Merchandising Field Manager
• Led and oversaw new store merchandising sets and new store designs for 10+ store yearly
• Trained new and existing store team managers on product knowledge and sales strategies
• Tracked and analyzed purchasing trends of customers and strategized presentations accordingly
• Partnered with vendors, merchants, and marketing teams to create brand shops for specific market segments tohelp create sales and margin dollars
• Analyzed store metrics to determine underperforming areas to generate new selling opportunities

• Develops strategic merchandising initiatives with DMMs and Director of Visual Presentation for Lodge and Outdoor areas.
• Initiates strategic meetings with the merchants including DMMs, Buyers, and Directors to understand the goals and objectives of merchandising projects including floor layout, fixture needs, assortment tiers and.
• Manages and develops the DSG and Field and Stream Seasonal Set Calendar to reflect developed merchandising strategies; communicates Gameplan publication and execution timelines for Hunting and Tackle.
• Oversees standards for development of the Playbook and manages update schedule to reflect current VM standards.
• Create and maintain accurate Floor plans (Prototypes and Store Specific) from all Lodge areas, and account for any discrepancies, overlaps, versioning, etc. of defined category spaces.
• Surfaces opportunities for improvement – documents for future application, including timing, presentation, signing, merchandise opportunities, etc.

• Understand key performance metrics to align in-store merchandising strategies to current business trends.
• Utilize Buyers’ initial assortment plans to create planograms that are cluster or store specific as well as game plans that align with corporate strategy, planograms, prototype flows and marketing. Produce written.
• Analyze SKU productivity on planograms for assigned categories and provide recommendations to the Merchants that identify potential opportunities to improve sales and productivity of space. Recognize and react to gaps.
• Collaborate with Floor Planning teams to create in-store merchandising sets, line-review presentations, and store communication tools
• Actively participate in weekly Merchant Business Review meetings by sharing productivity findings, timelines and field feedback. Become a business expert for assigned areas.
• Coordinate and conduct physical setup of initial through final product sections and floor layouts in the lab or store environment. Coordinate with merchants and marketing to ensure all necessary product and collateral.

• Worked with the advertising, marketing, and merchandising departments to establish the details of each pricing event
• Managed the Permanent Price Change process for permanent, regular, in-store, and last minute advertisements and special promotions
• Developed, uploaded, and maintained price change files for advertised events and communicated this price change activity to all stores
• Trained merchants on new computer systems including Ad Planning, Promotional Control System,and In-Store Specials