Victoria State Manager for EVSE - Australia's most trusted, end-to-end, EV charging solutions experts. Electrifying Victoria's sustainable mobility future.

Providing strategic guidance, insights, assessments and representation, to businesses, agencies and organisations, working in, or intersecting with, the Bicycle, E-Mobility, Last Mile Industries & Markets.Providing Sales & Marketing Strategy; Industry Insights; Competitor & Market Analysis; Distribution & Channel Guidance; Strategic Partnerships; Brand Building; Business Improvement & Transformation.Key Client Engagements:Business Development Strategy - Electric Vehicles Pty Ltd & Cargo Craft - Melbourne, AustraliaJul 2021 - Feb 2023 (1 year 7 months)Industry Seminars Event Delivery - Bureau of Foreign Trade, MOEA, Taiwan (ROC) – Melbourne, AustraliaFeb 2018 - Sep 2018 (8 months)Cycling Category SME Consultant – Catch Group – Melbourne, AustraliaAug 2017 - Dec 2017 (5 months)Market & BDM Strategy - BYKKO Smart E-Bike Share EcosystemsMar 2017 - Sep 2017 (7 months)Lead SME Consultant on Hybrid D2C E-Bike Retail Project – RACV – Melbourne, AustraliaAug 2016 - Jan 2017 (6 months)Business Transformation Strategy - Body Torque – Torquay, AustraliaOct 2015 - Sep 2016 (1 year)Australian Distribution & Market Strategy - SOLO Cycle WearMar 2015 - Mar 2016 (1 year 1 month)Product Development & Market Strategy for Specialist IBD RMS SaaSOct 2015 - Feb 2016 (5 months)Australian Distribution & Channel Strategy - Science in Sport GroupDec 2015 - Jan 2016 (2 months)Australian Distribution & Channel Strategy - ZONE3 LtdJan 2015 - Sep 2015 (9 months)

Writing on the bicycle industry's challenges, solutions, opportunities, trends, data and market analysis.

Providing Strategic Partnerships Development, across Sales, Marketing, Public Policy and International Distribution.Additional Functions;• Providing Strategic Guidance and Planning Support to the Sales & Marketing Teams• Supporting on Global Distribution, Market Entry & Channel Development Strategies• Event, Conference and Seminar Presentations

Produced regular content covering the issues facing independent bicycle retailers.

Writing articles offering business strategy, retail tactics, market commentary and futurist projections, targeting independent and specialist bicycle retailers. Published in Australia's leading specialist bike industry magazine (print and online).

Led transformation of Australia’s premiere bicycle P&A distributor. From family run SMB wholesaler, toa modernised, multi-channel, market-leading, professional sales and distribution organisation.• Evolved and refined brand portfolios and category focuses to prioritise profitability and growth potential. • Established and grew all key B2B customer, supplier, sponsorships, event partnerships and marketing/media relationships, in close partnership with the company’s founder and MD.• Quadrupled annual turnover and trebled the net profit percentage returns on sales.• Built territory leading sales & marketing team of 18 direct reports.• Navigated establishment of multi-channel and D2C opportunities, whilst maintaining and growing traditional B2B channels.• Laid strategic groundwork for digital transformation and modernisation, across all aspects of sales and marketing (i.e. CRM, KPI/Sales Monitoring, Online Ordering Portals, Sales & Logistics/Fulfilment Integration etc.).• Led strategy, relationships and execution of all key event and sponsorship partnerships. Including lucrative D2C activations at major cycling, triathlon, sporting, and cultural events.Brands: Bianchi Bicycles, Cinelli Bicycles, KHS Bikes, Campagnolo, Reynolds, Hope, Santini, Lazer, Northwave, BBB, DT Swiss, Sci-Con, Selle San Marco, ITM, Minoura, Panaracer, Silca, Cyclus.

Established a UK wide territory of 250+ independent and chain, cycling & sporting retailers, for a premium cycling P&A wholesaler.

Presented in studio and location (Liverpool & Manchester), for Granada Television's, Lifestyle Network; primarily for "Shop" channel (partnered with Littlewoods) - with a focus on cycling, sporting & outdoor segments.

Developed new markets and channels for Mambo in the UK and Ireland, establishing approx. 100+ new accounts amongst sporting and cycling retailers. As well as overseeing management and evolution of company stores in Manchester and Leeds.