Lead the digital marketing program that supports 2,200 retail stores, with management of media, CRM, and website teams. Generate 40M+ leads annually and over $2.5Bn in matched revenue. Evangelize digital transformation, customer experience, and eCommerce strategy inside management structure, internal retail organization and the wider Bridgestone enterprise. Promoted from Senior Web Product Manager role in October 2019.• Develop and articulate the digital marketing strategy for multiple disciplines to maximize return on spend and business impact; efforts saw average order value (AOV) grow by 30%• Navigated the pandemic’s acceleration of digital channels to grow our matched revenue by 25% and total leads by 10% YoY, on a reduced annual operating budget• Manage a significant marketing budget to drive 4 billion media impressions, 60M website visitors and 18 million customers in-store annually• Map the customer journey, understand key audience segments, and develop experience improvements (eCommerce, mobile apps, etc.) to optimize conversion and satisfaction• Management of key strategic relationships with agency partners, software / platform vendors (Google, Adobe, Sprinklr, etc.), executive leadership, and IT teams (on and offshore)• Refreshed retail mobile apps; attract 700 new users per day, a user base of over 1 million downloads, 120k monthly active users (MAU), and increased reviews from 2.3 to 4.8 stars• Developed a Testing Squad for conversion optimization, experimentation, and personalization yielding tens of millions in revenue optimizations annually

Managed a remote start-up development team with Scrum product development practices. Facilitated SaaS product implementations with multi-national life insurance clients (EMEA, Australia, US and Latin America).• Grew monthly active user (MAU) base by 280% and created global user research process • Participated in sales demos which led to 12 product pilots and 3 long-term implementations

Oversaw a Customer Experience Strategy team of UX designers, strategists, and researchers, focused on delivering a Fortune 50 client’s internal application roadmap for all IT products.• Led UX research, interviews, and facilitated design thinking workshops and strategic alignment sessions while managing client expectations and timelines for product delivery• Created product roadmaps, requirements, user workflows and wireframes as key deliverables• Evangelized a bespoke product delivery process within the client’s organization

Led a stable of Nashville agency clients through product discovery and digital innovation processes while overseeing a project delivery team of UI designers and product developers.• Launched dozens of products, apps and websites across a variety of client verticals (primarily healthcare, startups and non-profits)• Developed agency-wide product discovery, UX strategy, testing, and agile processes; created client documentation and requirements on site information architecture and functionality

Freelance audio and video production specialist. Provided audio engineering and production services ranging from studio recording, tuning, editing, mixing, and mastering; shooting artist interview and live performance videos; live concert production and sound.

Built and executed digital marketing plans for a roster of artists and music products while growing digital marketing practices for the label. Yielded tens of missions of impressions on artist exclusives, video content, and more. Worked in business development during a key growth time for digital music, including onboarding streaming and mobile music outlets (YouTube, VEVO, AT&T, Verizon, etc.) and digital supply chain management.

Specialized in internal business use and internal employee accounts, as well as interfacing with end users. Focused on: - Customer care, technical support and customer service to Verizon Wireless employees in a call center environment - High emphasis on people skills and the ability to consistently communicate in a professional manner over the phone • Utilized in-depth knowledge of corporate policy and business procedures to aid customers and team members. - Constant use of highly specialized internal billing and fulfillment system - Created auto-populating Excel templates and guides to assist department and simplify operations - These templates saved several minutes of call time per interaction and increased the department’s efficiency and productivity- Utilized macros and Visual Basic programming to develop templates - Templates received the Verizon Wireless Billion Dollar Challenge Award