Communications and Marketing is having a conversation with a group of people about a certain topic. This is especially true with digital communications. What do you want to talk about? Who is your audience? These questions sound simple enough but they can cause brands and organisations to stumble or go down rabbit holes. Great content served to the wrong audience won't work. Poor content served to the correct audience also won't work. You need both. Content also needs to be “audience first” and “mobile first”. Content is often created on a large screen, but mostly it is consumed on a small mobile screen. Most content is too small to be engaged with when viewed on a small screen.Add to that, digital audiences now want authenticity, to be engaged with as an individual, not shouted at, but engaged with. I am an experienced digital media professional, strategist and social media content creator, with experience leading a social media team, copy writing, content creation, social strategy and video production- script writing, creative treatments, liaising with external producers and directors.From a Global/Local perspective, my role includes:- Insight led strategic consultancy- Social business consultancy and social selling- Multi-market digital and social media proposition development and implementation- Brand Reputation and Crisis Management- Defining workflows and processes for content production & community management- Audience first approachExperience across the following sectors- Consumer- Retail- Technology and Mobile- Media : Publishing & Television- Sports & Entertainment- Corporate- Financial Services- Petro-Chemicals- Automobile & TransportSocial Media and Digital specialities include:- Marketing strategy and planning- Social content optimisation (copy writing, image enhancement) per platform- Content optimisation- Platform management - Paid Social Activity management and planning- Listening & online monitoring/analytics- Community creation and management- Digital PR strategy and consulting- Website design and build (concept and project management)- Client workshops and training sessions- Online brand reputation management- Strategy, Implementation and MonitoringI can help shape messages into a consistent narrative that engages and delivers results.