As the main point of contact for marketing for the firm, I deal with all the day to day enquiries. I have built the marketing function from a standing start for both the Brighton and London offices and developed the firms strategy and brand. The MBD team has now grown to 4 employees. This has now evolved into creating a new business team and digital & events team.From the outset of the role I was tasked in re-developing Brand and Messaging for the firm. Part of this was the redevelopment of Healys.com. In 2015 I decided to start from scratch and overhauled the website/brand and built a relationship with new agencies. Since the change, the website is now the 2nd top referrer with the 2017/2018 revenue set to exceed its growth target. I have developed a digital and content strategy that will support this revenue growth.One of my responsibilities was to encourage interaction between different departments within the firm. The senior partner and I developed sector groups that encouraged multiple departments to work together to pitch and attract new clients. Part of this was the development of Pipeline Business Development targets. This allowed the Marketing and Business Development team to produce a steady pipeline of new business in order to help grow the firm’s revenue. Initial trials were successful with the Banking and Finance sector group. To further increase this I have devised a new digital marketing strategy to improve engagement with staff, clients and prospects and find new revenues of growth. The focus on developing lead generating campaigns that support the overall sector strategy of the firm with a target of generating consistent leads for all departments.

Strategic PlanningWorked with each Head of Department to develop marketing & business development plan for the firm, agreeing budget and setting the overall marketing strategy.Developed KPI’s for PR and SEO agencies and managed the daily relationship ensuring all opportunities are maximised.Created, managed and executed the content marketing strategy for each department. Also managed PPC campaigns to support various departments.Manage the firm’s marketing budget ensuring that all expenditure is recorded and the firm remains on course to meet targets.Developed strategies to enhance cross selling between departments.Developed a Social Media plan for the firm, this involved setting up and innovation committee and training individual Fee Earners.Business DevelopmentTook ownership and guided senior stakeholders on tendering opportunities that include initial research through to developing pitch and pricing strategies.Responsible for the firm’s on-going directory submissions that include Legal 500, Chambers & Partners and Who’s Who Legal.Enhanced the firm’s event schedule that increased from 4 events to 25 scheduled events in a calendar year.CRMDeveloped the firm’s CRM system, from initial concept to system development followed by training staff in its use and created best practices.BrandingDeveloped the brand of the firm from running initial strategy workshop, involving a number of senior stakeholders, to working on finalising the branding guidelines.Developed the firm’s core values, brand values, brand vision and mission statement to enhance all marketing communications. Solely responsible for managing the re-branding of the firm’s website, email marketing templates and firm wide documents. Marketing CollateralDeveloped new marketing collateral for the firm, including corporate stationery, main firm brochures, A4 factsheets, rollup banners and exhibition material.

A senior member of the Group Services Marketing team who has direct responsibility of overseeing the marketing activities in Bristol, Birmingham and London offices. Key Responsibilities:Events•Co-ordinate and manage national and local event programs.•Manage a wide variety of events such as: networking events; large and small seminars; in-house and external conferences; large and small dinners; art exhibitions and large national exhibitions.•Take the lead in pre-brief target meetings and de-brief ROI meetings.Marketing Collateral•Supporting the installation of a new distribution system for all marketing materials and being an advocate for ensuring the new procedures are put into place.•Creation of new ad-hoc marketing material for events and conferences and making sure they are in line with the firm’s brand guidelines. •Creation of both hard and electronic copy for email campaigns, local and national newsletters and providing analysis on both types of campaigns.Business Development•Providing support in the creation of L500 and Chambers UK submissions and analysis of the firm’s national rankings.•Provide support in collating all material for pitches and logging them into the marketing centre.•Providing competitor research when requested and providing research on possible new sectors and regions to target. Website Content•Maintaining all the company websites and ensure that anything that is uploaded to the website adheres to the correct guidelines for the website.•Re-writing articles and case studies to fit brand guidelines so that it can be uploaded to the website. Team Management•Provide supervision and mentoring to junior members and making sure that they manage their workload to meet on-going deadlines.•Provide training to new team members and ensure that they are trained in all the firms marketing systems.•Provide yearly appraisals and set objectives for all members of the Marketing Services Team (South).

JCP is the largest independent firm in South Wales with 20 partners and 90 staff. The firm deals in a wide variety of areas of civil law.The role at JCP involved providing support to the marketing manager with all marketing activities and offering continuing support through the rebranding of the business and communicating with all fee earners about possible avenues of business development.Events:• Coordinating small and large events within the organisation, from small group workshops catering for up to 20 people to large corporate events. This involves sourcing venue, inviting guests, dealing with caterers, ensuring all speakers’ needs are met, creating delegate packs and making sure all marketing materials comply to brand guidelines and the company’s image.• Ensure firm’s presence at key networking events.• Representing the firm at corporate events.• Responsible for arranging appropriate corporate hospitality for fee earners, existing and potential clients.Digital• Maintaining, updating and sourcing the firm’s articles and blogs for the website.• Managing the firm’s social media accounts i.e. LinkedIn, Twitter and Facebook.• Managing all of the firm’s websites and providing on going SEO analysis.• Monitoring Google analytics and provide weekly updates to Practice Group Leaders.• Monitoring PPC adverts and providing on going reports on competitor keyword analysis.• Developing E-mail shots and analysing results.CRM:• Create, update and maintain the company’s CRM database from outset of position. Additionally this role is to make sure all fee earners acknowledge and make use of the CRM systems in place.Design:• Coordinate the design of all of the firm’s marketing material through agencies.• Responsible for small design projects (web adverts, local magazine adverts).• Help fee earners with presentations on PowerPoint by making sure that design conforms to the firms brand identity.

Was employed short term by the company to put into place marketing techniques to generate new business leads. These involved creating a database of potential new clients. Developing marketing materials for the new campaign and creating new ideas in which the company can generate new streams of income.