Jonathon Knepper Email & Phone Number

Remote

The SEO Product team works cross-departmentally to improve performance, with special attention to website testing, tracking, private-label brands, and machine learning.

*Assist in various web-based public relations campaigns and search engine optimization, including the preparation of PR materials, research, and outreach.*Analyze research, conduct tests, and think creatively to improve efficiencies.*Responsible for monitoring member retention data, facilitating workshops, and leading community moderators.*Formulate Internet marketing campaigns to maximize budgets and market penetration.

Remote

Westborough, Ma

*Lead an editorial team of five writers producing 50+ articles per week.*Responsible for creating a real-time fire hose of relevant news notifications, which accelerated content creation efforts and reduced time spent maintaining the editorial calendar.*Formatted and edited blog posts to ensure they were aligned with business goals and objectives.*Arranged promotional reader giveaways, which simultaneously boosted following/involvement.*Recommended search engine optimization along with social network marketing tactics.

Northeast Pennsylvania

*Managed, tracked, and delegated individual graphics and articles from in-house team members and freelance contributors.*Assisted with advertising account management during peak volume periods, specifically in the weeks leading up to printing.*Mentor and lead interns in contributing to the magazine’s overall production.*Contributing author. (Fall 2009, Winter 2009)*Contributing photographer. (Spring 2009, Fall 2009, Winter 2009)

Kingston, Pa

*Performed various hands-on account management tasks, including initial client meetings, internal project management, and ongoing relationship development.*Worked directly with the creative director and team to brainstorm, prioritize features, and prepare for pitches.*Prepared client training guides, scheduled meetings, and provided in-person and over-the-phone client training.*Worked with the founder to build a scalable system for managing client training materials.*Proposed and created targeted web content, including tutorials, product reviews, and general copy for blogs (B2B & B2C), ecommerce, email marketing, and static pages.

Stamford, Ct

*Developed and executed local PR campaigns, which resulted in coverage with local print publications and an on-air mention/in-store video on local news stations.*Ecommerce product descriptions and general copywriting for eco-conscious women’s fashion.*Competitive analysis, including identifying direct competitor advertisements, executive reviews of individual ads, cost comparisons, and preparing presentation materials.