Reporting to the Deputy Vice-Chancellor Academic and Student Life, the Registrar and Student Services unit has responsibility for key current student services and functions like:• Admissions and Scholarships (domestic and international undergraduate and postgraduate coursework)• The Nucleus Student Hub (enquiry management, advice and administrative processing)• Student Lifecycle (Student Records, Student Financials, Exams, Case Review and Graduations)• Student Systems and Projects (including the student management system and enterprise CRM)• Stakeholder Engagement and Student Communications

Arc - UNSW Student Life is a not-for-profit student organisation run by a Board of Directors with a majority of students. I serve as a UNSW Director and help to govern the organisation alongside other directors of the board. Arc delivers incredible services for UNSW students and I’m proud to play a small role in the great work Arc does.

The Birramal Estate embraces the stunning natural beauty of the Capertee Valley and is a retreat from the everyday. We believe in slowing down the pace of life and, allowing you to appreciate the here and now, with those that matter most. Each of our products will reflect the best of the farm and garden, as well as our rural local community, and will be available to both friends and guests alike. We live by “it grows as it goes” - an ethos that reflects the ever changing nature of both the farm and garden - ensuring a unique and unforgettable experience with each and every visit - either in-person or virtually.

Reporting to the Chief Operating Officer, I had broad responsibility for all marketing, recruitment and admissions strategy and activity across the University. While the primary focus of my role was to ensure recruitment targets were achieved, responsibilities also included:• Internal (including current students), external, crisis and PR communications;• Campaign strategy and development;• Market research;• New market identification and strategy;• Recruitment events;• International partnerships & study abroad/exchange;• Admissions policy & entry requirements;• Prospective student experience;• Development of CRM & strategy

Reporting to the Chief Operating Officer, I was part of launching an exciting project to introduce a new engineering university and education model to the UK in 2021 (TEDI-London). As an Executive Team member, my responsibilities included all aspects of the student lifecycle from regulatory affairs to brand, marketing and admissions, to partnerships and systems.

Reporting to the Vice President, External Relations, I led teams responsible for all onshore (Australia & New Zealand) prospective student recruitment and marketing (≈$600M AUD in annual revenue), as well as the University’s worldwide marketing, conversion and enquiry management functions.

Establish & direct operations of new 21 person project team (including existing Future Students Team)• Tasked with deploying & embedding new Customer Relationship Management (CRM) system across all prospective student activities, communications and enquiries in a complex and changing organisational structure• Significant, on-going initiatives & projects include:• Consolidating all prospective student phone, email/web,social and face-to-face enquiries and capturing in CRM• Managing all digital communications (EDMs, e-newsletters,campaigns) and optimising and reporting via CRM• Implementing marketing campaigns (prospecting/events,programmatic & conversion)• Internal and external stakeholder engagement andexpectation management

Accountable for the overall design of service delivery (marketing & recruitment) and an integral part of CRM project delivery. This included:• Chaired the Future Students Working Group and worked to an agreed meeting format and agenda• Identified working group members and initiated the group• Created a collaborative and creative working environment where all members’ voices were heard and considered• Advocated a strategic UNSW service perspective• Facilitated discussion, collaboration and decision-making within the working group• Collaborated to identify key moments of truth, touchpoints and approach for service delivery• Negotiated and brokered agreements on service delivery process design• Facilitated the CRM solution design and implementation for the service area • Managed stakeholder expectations• Worked with the Business Advisory Group and Business Owners to engage stakeholders and ensure business readiness• Worked collaboratively with the other Service Delivery leads to identify, understand and facilitate process hand-off points and business impacts resulting from the changes being introduced.The Service Owner (Marketing & Recruitment) played a key role in achieving successful outcomes by promoting the benefits of adopting and using the new CRM solution.

• Manage & direct operations of Future Students Office with 5 direct reports • Team responsible for approximately 70k prospective student interactions annually (face-to-face, phone, email)• Provide leadership, strategic advice, assistance and coordination to faculties, student services and Executive Team on recruitment related matters• Responsible for annual operating budget of approximately $1.75M• Significant on-going initiatives & projects include: • Implementation of personalised, digital offer/enrolment conversion initiative for all cohorts (UG/PG/Research – domestic & international)• Optimisation of Guaranteed Entry campaign• Appointment to eCRM identification/implementation team (Project Insight) as Service Owner, Recruitment

• Completed redevelopment of key web properties, including: Future Students, What’s On, Educator’s Gateway, Enquiry, etc.• Developed & led introduction of Guaranteed Entry & UNSW’s first domestic re-targeting conversion campaign• Results were UNSW received more UAC 1st preferences than any university in NSW/ACT (first time ever)

• Exceeded objectives of Network Schools Program throughout first four years while continuing to improve and expand scope and success of program• Maintained & built strong relationships with key high school teachers and staff• Actively engaged in activity, workshop and other event development, planning and implementation for Network Schools’ student & staff participation• Coordinated and supervised Network event staff• Evaluated Network Program and embedded improved structure ensuring value of Program into the future • Facilitated development and continued operation of UNSW High School Advisory Committee

• General Administrative Duties and Tasks

• Responsible for all aspects of program operation, including:• Grant-writing to secure funding for all program related expenses• Facilitation of monthly meetings of YAR board and 5 committees• Community outreach to encourage youth volunteerism and to recruit 2,000+ young people annually for community service projects• Event planning and media relations (e.g. ten-year anniversary gala) • Developed, created, published monthly newsletter “The YAR Bazaar”• Developed, created, maintained youthasresources.com• Completed program’s significant structural reorganisation• Ensured future viability of program through additional funding and long-term partnership agreements