Freelance Design Business. For a better visual, please visit my instagram @TrippApparel2.0Current Clients list:Sunday Golf:- Technical Design, Development, Sourcing and Production.Teddy Fresh:- Technical Design, Print, Pattern Making, Development, Sourcing and Production. Parks Projects- Design & Merchandising of Spring 21 National Geographic Collection. Avid Gear- Product Line Management - Apparel and Headwear Graphic Design and tech packs. All categories (Women’s, Men’s and Boy’s)- Catalog Build Design and LayoutRoark- Design and strategy- Technical DesignTravis Mathew- Design and Graphics...Lost int- Social Media content creation- Photography - Catalog Build, Design, and Layout- Design, Development and SourcingMitchell & Ness- Global specs and Product DesignMelin- Graphic Design and Product DesignWyeth- SMU/Quick turn Graphics, Product Design, catalog layout and all thing necessary.

The mission of the Director of Merchandising and Design is to create and lead the melin product design direction and development execution across all melin products including in-line product, innovation, SPP partnership program, Signature products, and OPO to ensure that melin is delivering the most premium, innovative, and best headwear in the world. The Director of Merchandising and Design will inspire and mentor a strong and unique team focused on creating best in class headwear, implementing a design process focused on exceeding the needs of consumers with premium performance products. The Director of Merchandising and Design will work closely with the Director of Product and contribute to the build of the seasonal narrative, own the design direction while managing the development flow of product to the MDD calendar and ensure margin targets are achieved. Protect the melin product design DNA in all products by incorporating premium materials, unique details and innovation in all products designed meeting melins target consumer and providing a solution for each product designed. Ensure the design and development team is meeting seasonal calendar dates. Own development accuracy of all product design information in master lineplan tool and master VLP/GTM while ensuring we have thoughtful problem-solving stylish product designs per the seasonal lineplan.

• Traffic-control across all product categories. (softgoods, hardgoods, printables and accessories)• Project management and workflow oversight for design and development teams.• Maintenance of development WIPs across all product categories• Seasonal and SMU product calendar management• Liaise between Sales, Design, Marketing and Production in service of product and calendar priorities.• Lead facilitation of Merchandising strategy• Interpret in-season and post-season sales (SKU analysis as relates to creation of line-plans and strong SKU performance)• Curate assortments and assist in segmentation that provides meaningful points of difference• Handoff of catalogs and overviews to Sales and Production and verify key dates.(Licensed, Inline, Special Project, Quickstrikes, Completes, SMU)• SMU Request fulfillment and tracking• Evaluate product performance and market sell through to enhance line plan architecture• Collaborate with Production Manager to negotiate margins with vendors to meet target prices and increase revenue.• Design and Development as needed.• Maintain current manufacturer relationships and source for new vendors.

Manage Product life cycle, from concept, tech-packing, sampling, communicating with the manufacturer and everything in between.Prepare techpacks, source and pick fabric, trims, and details for each product. Communicate with factories during development process. Lead in production duties along the product lifecycle.Update WIP and manage Production Assistants to make sure P.O.’s are being written and all details are being looked after.

Research the market, create product line plans, guide product development and design team, and achieves financial targets to ensure the growth and health of the business. Manage the Apparel, Accessories and Printable's.Job Duties:• Market research involving global consumers, retailers, and industry data• Work with sales and analyze orders• Competitor analysis• Customer segmentation and targeting• Product line and model positioning• Line plan development and communication• Product brief development and communication• Merchandising plan• Guide global pricing, sales programs, and forecasting• Financial model and product cost targets• Product life cycle planning• Material master information completeness and accuracy• Drive creation of product communication materials• Brief sales force on product details• Product development support as needed• Sourcing and purchasing support as needed• Excellent work ethic and enthusiasm• Great leadership and communication skills• Ability to organize multiple tasks and manage projects• Self-directed and motivated• Proficient computer skills in Microsoft Outlook, Word, Excel, and Adobe products• Excellent interpersonal and presentation skills

- Manage seasonal catalog creation schedule- Create seasonal catalog in InDesign - build catalog, multiple edits, and final export- Work with creative director on executing vision of season through design look and feel- Coordinate image processing with vendor- Photoshop all product corrections- Rename images to match product naming convention- Coordinate catalog print production and costs with vendor including sales distro and budget- Process and export final catalog product images to repspark- Process and export final catalog product images for ecom- Schedule product shoot and merch photo shoots for catalog- Schedule and execute merch product assets for in-season- Create shoot sets and order photo rentals as needed- Execute all photography for catalog and ecom- Organize and execute photography for lookbooks and lifestyle shoots with creative director- Create assets, still and gif imagery, using adobe creative suite for use through social media weekly- Create assets, still and gif imagery, using adobe creative suite for use through targeted digital ad campaigns monthly- Update seasonal banners and tiles for ecom and in-store (ei major’s websites)- Create custom product descriptions per sku each season- Manage and create weekly email blasts- Work with backend ecom management to ensure season is properly loaded to web- Periodically review inventory management of active sku’s on ecom site- Daily posts and management of social media sites- Organized featured product highlights for ecom

Direct all product and business globally across all Neff categories (Hot Tub Shorts, Woven's, Eyewear, Caps, Beanies, Printable's, Fleece, Watches, Socks,and Backpacks) from concept to commercialization for Inline, Value, SMU and Licensed product (Fortnite, Disney, Disney Parks, Warner Brothers, Lucas Films, Marvel, and Nickelodeon). Also, worked closely with Marketing and Sales to establish brand direction and go to market strategy.

•Design licensed headwear for domestic and international teams, athletes, musicians, etc. •Style and design performance product, technically addressing fit, construction, fabrics and design lines from concept to completion. Influences global design direction•Conceptualize, research, and apply new technologies to the assigned headwear category.•Research market competitors and trends within Licensed Headwear. Translate seasonal concepts to product lines.•Create product design boards, inspiration materials and present to large groups at Design Reviews.•Design category collections within cost, style, performance and consumer objectives integrating freelance design and inspiration.•Collect market research and present future trends based on seasonal concepts for collections.•Research and develop fabrications, product construction detailing/trim and silhouettes.•Manages the transfer of correct information and files to cross-functional business units.•Work in partnership with Development to ensure all necessary information is provided to execute product prototyping.•Works with Product Merchandising and Development teams to commercialize collections and product.•Respond quickly to multiple projects with strong time management skills.•Mentor and Direct Production Artists.

-Designed & delivered unique, premium, never before seen headwear-Tech-Pack all designs & concepts to be production ready for sampling-Understanding of basic hat construction materials as well as premium materials-New product embellishment materials and styles to be designed on an ongoing basis-Being wildly creative with new ideas and concepts for innovation-Successfully work within calendar deadlines laid out by the VP of Melin-Comfortable working with a team as well as eclectic personalities of Athletes and Ambassadors-Translation of a design brief and theme/concept into a visual story through graphics, photography & layout design-Proficient in Adobe CC platform (Illustrator, Photoshop, Indesign, Light Room & Acrobat)-Digital graphics for web-Large format graphic for store windows, tradeshow booths, signs and POP-Understanding of 4-Color process and pre-press for print media ads and catalogs-Designed and tech-pack sub-materials such as: hang tags, stickers, molded trims, accessories, tee-shirt graphics. -Organized and updated database files.

Direct and create relevant, innovative product. Develop styles from initial concept to pre-production. Manage 8 out of 10 product categories, such as: Hats, Beanies, Bag packs, Watches, Socks, Sunglasses, and Snow accessories. Build and merchandise line plan needs as well as negotiate cost to hit margins. Create detailed Tech Packs and Design new product and silhouettes. Issue clear and detailed direction to Production Development team to ensure first proto approvals. Work closely with other members of Design team to meet mutual Team and Company Goals.

Create relevant, innovative and brand appropriate headwear and accessory concepts. Develop styles from initial concept through pre-production. Design product responsibilities are: Hats, Beanies, Bags, Wallets, Belts, Socks, Sunglasses, Scarfs, Gators, and Facemasks. Create headwear and accessory silhouettes to service line plan needs. Create and develop prints & graphics for headwear and accessory. Create detailed Tech Packs. Issue clear and detailed comments to Production Team to ensure product quality meets vision. Design at all stages of development & Design comments. Work closely with other members of Design team to meet mutual Team and Company Goals.

Trend research for young men's and youth headwear and bags. Help direct small accessories and misc. Became the "center of excellence" of headwear for Quiksilver global

Creating fashion trends and applying them to partners. Pitching new and innovative design with fabrics and art applications to create a successful cap. Keeping timelines and pricing in mind to further take the customer experience to another level. Working in illustrator, photoshop to get mock ups and templates out to our OEM in 2 days

Created line sheet and designed their Men’s Fall headwear line. Designed Caps for their in line and marketing cap for Winter Olympics