Jonathon W. Email & Phone Number

Greater Atlanta Area

Senior marketing professional available to support a range of business types and non-profits — applying broad marketing know-how, versatility and aptitude to quickly hone skillset and subject matter expertise to meet a project's needs.

Greater Atlanta Area

Guided clients in leveraging email as a key channel for acquisition, retention and promotion throughout the customer lifecycle. Provided deep-dive analysis of customers' email metrics, CRM, and sales data to identify and improve in areas such as segmentation, personalization, deployment & deliverability.

Fort Myers, Florida Area

Managed the overall scope of marketing for the organization and advised the strategic direction of all initiatives, which included lead generation, customer growth and retention, sales support, marketplace positioning, and brand management.Key marketing initiatives:—Championed the creation of a hybrid CRM/marketing database, which aggregates numerous data sources — enabling segmentation and deployment of highly targeted campaigns across multiple channels.—Optimized email marketing efforts, including creative, responsive design, and segmentation — more than doubling engagement compared to historical average.—Directed the redevelopment of AccuData's website to help reposition the company, while leveraging a new CMS system to streamline content updates and manage visitor engagement.

Greater New York City Area

Provided strategic support to multiple client teams for key MWV products. Required ongoing customer and marketplace research, competitive analysis and insight mining to establish agency POV and recommendations. Advised the strategic direction for agency-lead projects, in addition to managing a dedicated team from start to finish on all MWV work.

Greater New York City Area

Managed multiple mid- and senior-level client relationships, while overseeing agency progress for all client work from concept through execution. Responsible for account P&L, and successfully elevated my primary account to one of the most profitable in the agency. Additionally, was regularly tasked to lead agency efforts on new business pitches.

Dallas/Fort Worth Area

Facilitated day-to-day communication with clients, while supervising agency’s overall progress in developing numerous programs to drive sales of telco products: wireline, wireless, high-speed internet and digital TV (satellite and IPTV).

Dallas/Fort Worth Area

Managed outside production and execution of a wide range of marketing efforts. Established/managed budgets and timelines, negotiated costs and deadlines with vendors, and worked with Creative teams to balance creative expectations with cost-effectiveness.