Jon Zupancic Email & Phone Number

Michigan, United States

Detroit, Michigan, Us

As the Marketing Operations Manager at WoundCarePatch.org, I spearhead our strategic marketing initiatives, leveraging innovative tactics and data-driven strategies to amplify our brand's presence in the healthcare industry. With a deep-seated passion for healthcare innovation and a sharp focus on our groundbreaking wound care solutions, my role encompasses many responsibilities designed to propel our organization forward and solidify our stance as leaders in wound management technology.My expertise lies in orchestrating comprehensive marketing campaigns that elevate our brand awareness and drive engagement and conversion across multiple channels. By optimizing our digital footprint, I aim to connect those in need with our life-changing products, fostering a healthier community.Collaboration is at the core of our marketing success. I work closely with product development, sales, and customer service teams to ensure a cohesive and consistent message that resonates with our audience. This synergy enables us to deliver superior value, offering solutions that make a difference in the lives of those we serve.Innovation is a crucial pillar of our marketing strategy. I constantly explore new avenues and technologies to enhance our marketing efforts, from advanced analytics to AI-driven content personalization. My goal is to reach our audience and engage them meaningfully, providing education, support, and advocacy for better wound care practices.I am proud to be at the forefront of marketing operations at WoundCarePatch.org, whose mission is to revolutionize wound care through innovative patches. It's more than just marketing; it's about creating a narrative that inspires action, change, and improvement in healthcare outcomes. Join us in our journey as we continue to push the boundaries of what's possible in wound care, improving lives one patch at a time.

Syracuse, Ny, Us

-Performed website audit tasks and developed recommendations to ensure SEO best practicecompliance.-Additional items include competitive market opportunity analyses related to search intent,competitor niche saturation, backlink profiles, and SERP anomalies.-On the reporting side, monthly performance and quarterly business reviews/reports use programs likeGoogle Analytics and Omniture, SiteCatalyst, Excel, and others as needed.-Collaborates and works closely with the account teams to ensure key objectives are met while ensuring brand consistency. Recommended changes to website architecture, content, and links to improve SEO positions for target keywords.-Collaborates with team to investigate critical SEO-related issues and provide impactful solutions.

London, Gb

-Responsible for developing and driving the Global SEO activities across a team of 26 SEO professionals to support a fortune 500 client across 66 countries and 250 websites.-Responsible for developing and driving the Global SEO strategy for the GM account.- Coordinated with GM leadership to develop POVs, collaborate across agencies and create roadmaps to achieve milestone initiatives to achieve critical KPIs across Owned Media channels. - Developed custom processes for large-scale site migrations, content gap analysis, link strategies, technical audits, and content integration initiatives. These processes have influenced company-wide practices and became the framework for properly conducting those Global SEO strategies. - Successfully project managed the GM transition on updating their content management system from an SEO perspective on the agency side. This migration included ensuring SEO best practices were implemented on a foundational level of the new system.

London, Gb

-Lead the day-to-day SEO efforts for General Motor's Cadillac US Brand. This effort covered everything from overall SEO strategy to coordinate with various channels to ensure Cadillac kept SEO in the loop.-Recommended changes to website architecture, content, and links to improve SEO positions for targetkeywords. Incorporated XML sitemaps, robots.txt files, and 301redirects facilitate search engine spidering, crawling, and indexing.Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic.

-Strategic thinking and analytical skills with demonstrated ability to combine broad technical, business, and political factors.-Directs and coordinates activities necessary to complete significant projects requiring various technical skills. Initiates product design or development efforts by introducing technical programs-Participates in long-range product/technology strategies and develops long-range technical objectives for products/programs.

-Provided sales services as well as day-to-day operations support.Coordinated technician's schedule for maximum efficiency.-Worked to establish the brand image of the company. The company is an IT service provider with no definition of different divisions or how to market them. -Established the core focuses of the business as IT Repair, Custom Programming, and Legacy. -Managed new/existing vendors and product lines offered by the business. -Coordinated with clients to explain how new products and services will help the business save time and money. -Led the design and developed the company's trade show exhibit booth. Managed online advertising. Was able to leverage our niche products and services into several successful campaigns.-Successfully published numerous press releases in industry-related magazines.-Worked with branch offices to maintain a strong brand image. In addition, I have worked with management on successfully launching offices, including having articles written about them in local newspapers. -Worked on RFP and RFQs. Developed responses to bid proposals ranging from small to medium-sized businesses to government entities.