• Lead new business development and strategy for branding projects in specialty consumer products, hospitality, travel, technology, and finance industries.• Launched 10 new brands between 2020-2023, creating and leading internal communication campaigns for NGOs and companies in the food processing and commodities industry.• Collaborate with partners and clients globally, including Nicaragua, New York, Taiwan, Germany, the United Kingdom, New Zealand, and Australia.

• Developed MSME brands, helping them enter international markets through creative brand strategies, branding, naming, and packaging design.• Coordinated the creation of four specialty consumer packaged goods brands, executing brand strategy for each.

• Led communications efforts for major clients, including Harvest by Rancho Santana, Goctors, Etc.• Revived Harvest's online presence, improving interactions by +1,648%, reaching +75,700 people.• Defined product offering and purchase process for Goctors, developed audiences and segmentation, tone of voice, key messages, brand territories, and content guidelines.

• I lead the brand communication and promotion of its 2021-2022 event tour "Desaprender", sponsored by the Swiss Agency for Development and Cooperation (COSUDE). • I write and generate written content for the website, press releases, digital newsletters, and social networks.• I program and coordinate the publication of content in social media and digital channels. • I create and execute social media ad campaigns and manage the allocated budget.• I manage the digital community, interacting and connecting with audiences through dynamics, and providing them with relevant information.• During the different outreach campaigns we were able to reach more than 1,377,000 people. • I manage relationships with media and influencers who align with the brand to promote it.• I covered the events live on social networks and was co-host of the Estelí edition.• I prepare social media performance reports for organizers, partners, and sponsors, where I include recommendations and metrics.• I collaborated in the rebranding that the brand underwent in 2021, where it went from being an event to an education platform.

• Developed, coordinated, and executed all communication and campaigns, digital marketing, SEO, SEM, ADS, and graphic design efforts for Contempo, a premium boutique hotel in Managua.• Defined the identity of the hotel's restaurant and developed its slogan and value proposition.• Cultivated strategic alliances with local and international media, influencers, and companies in the tourism sector.• Optimized internal communication to inform all points of contact of promotions, rates, events, and partnerships.• Managed government permits for advertising space and coordinated the development of sales materials and large-format signage.• Organized the information architecture in online sales channels, improving usability and shopping experience.• Generated visual and written content for the website, press releases, digital newsletters, and social networks.• Implemented a clear email marketing strategy and a customer satisfaction survey system.

I assisted in the development of new products and services, with a work plan from start to finish that covered the conceptualization and start-up of the project. Among them, a culinary segment for television, a luxury car rental company in the United States and an operating system for touristic MSMEs in Central America and the Dominican Republic.

During my internship, I managed content for various websites and reviewed the integrity and quality of content in text and images. I selected images, optimized them for web and uploaded them to developing sites. I also assisted in the community management for brands such as Cerveza Toña and Farmacia Familiar.