Jon A. Babcock Email & Phone Number

Rockleigh, New Jersey, United States

Harrison, New York, United States

New Rochelle, New York, United States

• Planned, executed, and tracked all direct marketing, email promotion launches, print advertising, podcasts, e-commerce, list selections, and membership-based business models for K-12 education market.• Responsible for P&L of $12 million budget; increased overall sales 11%-18% annually.• Reviewed and updated twelve social media sites; increased Sales Via Social Media by 50%.• Researched product offerings and competition to develop effective branding strategies.• Oversaw production of creative materials (catalogs, mailers, space ads, trade shows) to ensure alignment with branding strategy.• Prepared detailed marketing forecasts on weekly and quarterly basis.• Supervised team of three marketing professionals. Created individual development plans and guided/coached to influence performance and succession development.

Rye Brook, Ny

• Planned, executed, and tracked all direct mail, podcasts, e-commerce, web marketing, print advertising, yellow pages, trade shows, and inside sales programs.• Responsible for P&L of $5 million budget.• Developed all sales and marketing literature, signage, and promotional giveaways.• Managed the inside sales department which included establishing sales goals and researching and analyzing opportunities for potential growth markets.• Managed outside vendors such as printers, newspaper/media, list brokers, and mail houses.• Identified and managed all aspects of up to fifteen trade shows including researching, shipping, set up, managing, breakdown, and tracking of leads for the event.• Coordinated and managed all marketing functions and events including quarterly meetings.• Decreased advertising budget 11% in last fiscal year while increasing sales 6%. • Supervised inside sales rep and graphic designer.

Maywood, Nj

• Responsible for new business prospecting of domestic and international markets.• Responsible for P&L of $15 million budget. Increased sales by 8% a year while lowering advertising costs by 3% a year.• Planned, executed, and tracked direct marketing, web marketing, and telemarketing programs.• Executed yearly business plan by insuring all promotions were on time and within budget.• Managed prospect mail program including list selection, database build, and modeling efforts.• Managed outside vendors such as list brokers, service bureaus, and mail houses.• Developed optimal list strategy through segmentation analysis and prospect universes.• Developed and proofed creative materials for all promotional activities.• Coordinated and monitored customer service efforts.• Supervised three marketing professionals.

Carmel, Ny

• Developed, implemented, and analyzed wraps, inserts, statement stuffers, and direct mail programs for six magazine titles.• Responsible for P&L of $6 million budget and increased sales by an average of 8% a year.• Designed and implemented multi-faceted marketing campaign and partnership with major radio network used to increase brand recognition.• Developed and reviewed modeling and merge-purge instructions for solo mail offers.• Expanded web-based programs to include banner ads, e-blasts, newsletters, and search engine tests.• Managed outside vendors including advertising agencies, subscription agencies, and list brokers and managers.• Responsible for initial design and layout of advertisements in outside magazines and the development of package insert programs in newspapers and catalogs.

Paramus, Nj

• Developed and implemented up to 80 solo direct mail campaigns within K-12 Education.• Responsible for P&L of $5 million budget and increased sales by an average of 7% per year.• Reviewed past successes/failures of in-house and outside lists and determined target of potential customers by assessing past solo mail and card deck strategies.• Assisted the Traffic/Production and Creative departments in the creation of the advertising mailers by reviewing merge-purge information and providing priority instructions.• Coordinated with Editors on copy requirements, proof approvals, and the scheduling of new-title package launches. • Designed and initiated more creative copy writing and marketing concepts such as involvement devices, vouchers, expiration dates, and envelope teasers.

Montvale, New Jersey, United States

• Oversaw, coordinated, and maintained all databases that made up the total Consumer file. • Tested and analyzed the files to ascertain weaknesses and problems and find solutions. • Assisted Account Executives in coordinating projects for customers with specialized needs. • Held monthly training sessions for up to twenty in-house and field Account Executives. • Responsible for all aspects of updating the Sales and Marketing materials (catalogs, brochures, pamphlets) including printing, distribution, and inventory. • Exhibited in and attended industry tradeshows. • Lowered database purchasing and licensing costs by roughly $1 million a year.

Mba, Marketing

Activities and Societies: Member Delta Mu Delta National Business Honor SocietyLIU College of Management-AACSB Accredited

Bs, Marketing

Activities and Societies: Marketing ClubAnisfield School of Business-AACSB Accredited

Associate Of Arts And Sciences - Aas, Electrical Technology

Activities and Societies: Electronics Club

High School