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CFO at Hi Seltzers, one of the fastest growing hemp beverages in the industry that gives you "happy without the hangover." I am an operations, management and business strategy professional with 10+ years of experience working with notable brands (Disney, Marvel, The Metropolitan Opera, Major League Soccer) to increase their reach, engagement and sales by creating and implementing growth strategies.Specialties:- Team leadership - Overseeing business operations and finances- Business growth strategy and planning- Project management- Creative direction- Marketing strategy - User experience design Client Experience:- Disney - Major League Soccer- Wicked the Musical- The Metropolitan Opera- The Marvel Experience- Roundabout Theatre Company- New York Comedy Festival- Rock of Ages
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Chief Financial Officer / Chief Operating OfficerHi Seltzer Jul 2023 - Presenthi Seltzer is one of the fastest-growing THC beverages in America. It's an all-natural, zero-calorie, zero-sugar, zero-alcohol, hemp-infused seltzer made with three ingredients.
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AdvisorThe Best Paddle Jun 2023 - PresentJamie Foxx and Taylor Chien set on a mission to enhance the lives of pickleball enthusiasts, we set out to define what is the best. From high-quality products, transparent customer service, to vibrant community engagement, we craft more than just paddles; we cultivate unforgettable experiences on and off the court. At The Best Paddle, greatness is not just what you hold in your hand—it's the connections that are forged and the memories that are made.
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Head Of Growth - ConsultantTbh May 2023 - Oct 2023 -
Chief Operating OfficerPicnik 2019 - May 2023Austin, Texas, Us– Own and manage all daily operations of Picnik CPG, a premium coffee creamer and protein bar company– Oversee finance and operations teams with a focus on accurate forecasting and improving margins – Lead company projects ensuring a clear and common understanding of scope and priority of deliverables for: product innovation, product manufacturing, E-commerce, hiring and compensation negotiations, mergers and acquisitions– Produce quarterly and annual Board of Directors presentations and related materials– Develop investor presentations and related materials for multiple financing initiatives -
Operations And Marketing DirectorPicnik Creamer 2016 - 2018Austin, Texas, Us– Standardize and integrate processes for key business functions including: supply chain, logistics, sales and operations forecasting, customer acquisition, finance and billing.– Simplify and automate company processes– Set up and build vendor relationships -
Digital Creative StrategistSituation Interactive 2013 - 2015New York, Ny, UsSituation Interactive is among the leaders in creating award-winning digital strategies for top experiential brands worldwide and maintains an international client base from its New York City headquarters. – Develop effective digital marketing strategies and content for a range of clients (see below)– Craft shareable brand content including social promotions, videos and in-venue interactive installations– Write a wide spectrum of copy from taglines to landing pages to email blasts to video scripts– Build presentation decks and present strategic plans, creative concepts and promotions– Create briefs, orchestrate brainstorms and lead team through the ideation process– Head large-scale website planning, including website strategy, U/X design and wireframing – Increase online engagement and revenue for clients via targeting, analysis and on-strategy innovative conceptsCLIENTS: The Metropolitan Opera, Wicked the Musical, Major League Soccer, Roundabout Theatre Company, Rock of Ages and Brooklyn Academy of Music -
Digital Account ExecutiveSituation Interactive 2010 - 2013New York, Ny, Us– Manage digital marketing and advertising campaigns for a range of clients (see below)– Produce content and write copy for client social channels as well as engage with social media audiences – Direct the development and execution of the overall interactive marketing strategy through collaboration with Creative, Media and Production teams on annual and quarterly plans – Cultivate and give guidance to Assistant Account Executive and client services interns – Oversee project management cycle to ensure client projects are completed on time and budget– Work with Account Supervisor to manage and maintain overall interactive marketing budgetsCLIENTS: Disney on Ice, Columbia University, International Champions Cup Soccer and the Broadway and international productions of The Lion King, Mary Poppins and Newsies
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Senior Fellow - MarketingRicochet Group, Llc 2008 - 2009New York, New York, UsMarketing and management consulting firm specializing in nonprofit organization challenges– Script formation and media production for chief executives’ presentations, including a multimedia presentation about social media best practices for non-profit organizations, which was presented to over 100 leading IT executives at a Midwest regional conference– General administration, schedule coordination, and project assignments with clients including the Royal Shakespeare Company, The American Repertory Theater at Harvard and The Ohio State University– Acted as assistant to the Supervising Producer of the 2008 Victoria’s Secret Fashion Show
Jon Backus Skills
Jon Backus Education Details
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Syracuse UniversityCommunications With Focus In Public Relations -
Baruch CollegeWeb Design
Frequently Asked Questions about Jon Backus
What company does Jon Backus work for?
Jon Backus works for Hi Seltzer
What is Jon Backus's role at the current company?
Jon Backus's current role is CFO+COO at Hi Seltzer | CPG Strategy Consultant.
What is Jon Backus's email address?
Jon Backus's email address is jo****@****tin.com
What is Jon Backus's direct phone number?
Jon Backus's direct phone number is +151229*****
What schools did Jon Backus attend?
Jon Backus attended Syracuse University, Baruch College.
What are some of Jon Backus's interests?
Jon Backus has interest in Disney, Eater Austin, Please, Do512, Scott James Music, Community, Firstmark Capital, Arts And Entertainment, Daybreaker, Sheldon Dutes Wisn.
What skills is Jon Backus known for?
Jon Backus has skills like Social Media Marketing, Digital Strategy, Web Design, Adobe Creative Suite, Social Media, Video Production, Content Strategy, Copywriting, Digital Marketing, Interactive Marketing, Social Networking, Editing.
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