Wholly H2O catalyzes dynamic, informed connections between people and their watersheds via community and citizen science, art & green infrastructure education. As a volunteer Copy Editor, I am responsible for finalizing all content for "Walking Waterhoods" educational tours. Responsibilities include, but are not limited to:● Liaising with the Executive Director and the Tour Content Manager on copy editing assignments, especially via the project management tool Asana.● Updating the organization's writing Style Guide. This has enabled multiple tour content authors to identify the organization's best practices while they draft content, streamlining the copy editing process.● Notifying content authors if we need any significant edits, or whether they need to provide some additional information/context.● Fact-checking tour content, including verifying proper media credit and geolocation information.● Occasionally attending weekly writers' meetings to provide feedback on draft content and clarify questions.● Creating tours via data entry within the PocketSights mobile app, including carefully selecting geolocations for points of interest.

Tripepi Smith is a marketing - communications - public affairs firm based in California that helps organizations communicate better, with a particular emphasis on the local government sector. https://www.tripepismith.comI began consulting with Tripepi Smith as a "Social Media Maven" in 2011. In that role, I helped the company launch its Social Media Strategy/Management service. As a Principal, I provided strategic communication support and account management for clients, as well as engaged in business development and marketing support for Tripepi Smith.My responsibilities included, but were not limited to:● Created multi-channel digital content strategy plans and oversaw their execution for a wide range of clients, projects and campaigns. On an annual average, managed a portfolio of 15-20 clients and approximately $750,000 - $1 million in revenue.● Proactively became the agency's thought leader in multiple digital marketing areas, such as: local government-specific website content management systems, social media marketing, and generative artificial intelligence.● Led Account Manager Training for the firm, including developing curriculum and live training sessions for 20+ teammates.● Invented a custom monthly "dashboard report" model for clients to interpret quantitative & qualitative data from their digital marketing efforts and formulate insights for improving their content strategy.● Wrote and/or proofread a wide range of content, from 600-word thought leadership pieces to 60-page assessment reports.● Provided on-call crisis communications and media relations support, such as press releases, media statements, talking points, and on-camera/on-air interview preparation.

The MacArthur Foundation launched their Digital Media & Learning (DML) initiative to create more opportunities for more youth to engage in learning that is relevant to their lives and prepares them for success in school, the workplace, and their community. See https://www.macfound.org/programs/pastwork/learning for more details.The work began via the DML Research Hub, housed within UC Irvine's Humanities Research Institute. It later evolved to become the Connected Learning Alliance (CLA): a network of organizations, individuals, and projects. As Community Manager, I initiated and maintained goodwill about the CLA and its mission.Some of my responsibilities included, but were not limited to:● Designed and implemented the Communications strategy for growing a distributed, international community around the Foundation’s Digital Media and Learning (DML) and Connected Learning Alliance (CLA) initiatives.● Oversaw production of 100+ weekly webinar episodes that gained over 2 million viewer minutes across 135 countries.● Responsible for content production and content curation for multiple social media sites, averaging 20 25 posts per day.● Provided live event support, including 2014 international conference that saw event hashtag trending nationally on Twitter.

Corinthian Colleges, Inc. (CCi) was a for-profit post-secondary education company in North America. Its subsidiaries offered career-oriented diploma and degree programs in health care, business, criminal justice, transportation technology and maintenance, construction trades, and information technology. At its peak, it operated 100 ground campuses and an Online division across three brands and two countries.● Two-time “Innovation Award” winner within the Marketing department.● Invented a brand sentiment scoring system via Radian6 to produce customized monthly reports for the CMO.● Grew social media Follower/Subscriber/Fan/Member counts from under 2,000 to over 30,000.● Created the first companywide Social Media Policy and trained 100+ campuses on how to enforce it.

SEOP, Inc. is a digital marketing firm with a wide range of professional services, namely search engine optimization (SEO), reputation management, and search engine marketing (SEM) / pay-per-click (PPC) advertising.● Spearheaded a new company service, Online Reputation Management (ORM), producing $200,000+ revenue in Year 1.● Managed content strategy, content production and website design on 300+ microsites and blogs for ORM clients.● Generated over 200 qualified leads by enhancing SEOP's digital footprint on social media and search engine results.

EnviroGuard designs, manufactures and sells the only patented, UL listed, NEBS approved battery spill containment system on the market.● Taught myself Adobe Illustrator to standardize and revitalize company's catalog of 100+ products.● Liaised with third-party partners to successfully expand company's product offering by 33%.● Conducted domestic and international market research to inform expansion efforts into Asia.● Assisted with successful company-wide ISO:9001 Quality Management certification.

Entertainment Today has been bringing local and global entertainment news since 1967 from Los Angeles.● Wrote multiple film and music-related pieces, gaining three features on the magazine's front cover.● Attended film screenings and press junkets for Oscar-nominated "Blood Diamond", critically acclaimed indie "A Guide to Recognizing Your Saints", and the documentary "Deliver Us From Evil."● Successfully pitched concert review and one-on-one interview pieces on indie rock band We Are Scientists.