Jon Barnes Email & Phone Number

London, Gb

• Leadership of BBH’s Health and Wellness specialism• Client Lead for Western Union Global and Coral

London, Gb

• Led a dept. of c80 people as Head of Account Management, working to promote a safe and inclusive environment, with an emphasis on sharing and open communication, and a structured approach to talent strategy. Brought a focus on creative selling and operational efficiency into Dept agendas.• Led the department through the upheaval of COVID, maintaining morale and momentum, an open dialogue around mental health, championing initiatives around D&I, as well as undertaking a major recruitment programme in view of the changing dynamics of the business and industry.• Led on all aspects of the planning and execution of high-profile, winning pitch to retain Audi UK in 2019.• Led the integrated team for Audi UK, maintaining #1 position for Brand Desire and Consideration over 3 years.• Transitioned Audi UK Digital business to BBH; embedded a core team of digital specialists; helped to set a 3-year vision for delivery.• Delivered award-winning work for Audi including ‘Escape’ (Gold at Campaign Big, Arrows Silver, Best Automotive for both awards 2 years running), ‘Synchro Swim’ (Shots Silver for TV commercial of the year), AUK strategy (APG Gold, Cannes Long Term Creative Effectiveness Bronze – only winner, Esomar Bronze).• Pitch win and principal client partner for Ladbrokes & Coral CMO; working together to deliver brand re-launches for both brands within 4 months.• Delivered creatively-recognised work including Ladbrokes “The One” integrated campaign, and two consecutive years of double-digit growth for Coral.

London, Gb

• Business Lead for Barclays UK. Helped to transition the organisation to becoming a Purpose-led brand, with campaigns for the bank's Digital Eagles, Digital Safety and LifeSkills initiatives delivering 42% more brand consideration and over 5X the ROI of previous product-focussed campaigns. • Industry awards for Barclays UK Purpose Campaigns include: IPA Effectiveness Silver, Campaign Big Award (1x Gold, 2x Silver), British Arrows Gold, D&AD (2x Graphite), Webby (Code Playground), Marketing Society Award (x2 shortlists).• As Business Lead for St John Ambulance: identified strategic opportunity to partner with Tesco to launch an innovative baby grow with CPR instructions integrated into its design, resulting in one of the most successful earned media campaigns to date for the charity - with over 5m organic views of the supporting video (for £800 media spend), and 20,000 parents receiving the product. Winner: Drum Creative Awards Digital Campaign of the year Europe 2017, MW Masters of Marketing Best Use of a Small Budget 2017. • Business partner to Old El Paso/General Mills European Regional Team. 2017 'Stand n Stuff' campaign was the most efficient of the previous 3 years.

London, Gb

• Account Team Direction for The Guardian, RAC, Huawei.• Member of core pitch team that retained the British Airways business in 2014: coordination of a 6 month pitch process, including establishment of joint-venture agency with Seven Seconds to manage loyalty and digital marketing in addition to the advertising remit. • Support roles in other pitch wins for Pirelli, RAC.• Led a number of high-performance tactical projects for the Guardian in 2013, including Maggiemite Press (Cannes Lion Silver, Big Awards Gold), Own the Weekend (record sales uplift for a tactical campaign), Observer Food Monthly Awards (exceeded targets for votes received, and helped create an edible award with Heston Blumenthal), Guardian Jobs (substantial increase in site traffic), innovative live interactive guide for Oscars Red Carpet Fashion (end to end design and build).• Winter 2012 campaign for RAC; most successful RAC campaign to date in terms of ROI.

London, Gb

• Account Direction of Volkswagen UK integrated communications campaigns from strategy to implementation and measurement.• Directed Volkswagen UK’s biggest social media campaign to date for Golf GTI 35th anniversary edition (“Time Machine”), involving the delivery of a unique live event, 8x online films, and a range of other content via a bespoke campaign Facebook tab and the VW UK website.• Directed brand launch campaign for the new Golf Cabriolet, including delivery of pan-European TVC (“Roof”: Campaign “Pick of the Week”).• Directed successful integrated tactical campaign for Polo in early 2011, helping to achieve a significant sales uplift with over double the target for lead generation. TV (“Unbelievable Value - Newspaper”), print, online, radio, website promos delivered within 6 weeks of receipt of client brief. • Responsible for other integrated brand and tactical campaigns for Golf, Polo and CC – including TV, print, online, radio – working closely with media and direct marketing agencies on Volkswagen’s roster.

• Account Direction of FoE’s ‘Large Cars’ and ‘Commercial Vehicles’ pan-European communications campaigns, from strategy to creative execution and market deployment, including:- Integrated campaigns for new Mondeo, S-MAX, Galaxy, Transit Connect, Transit ECOnetic and Ranger (project lead for pan-European TV and print elements).• Active contributor to wider management of the business, consistently demonstrating creative initiative, commitment and diligence, including: creative annual summary materials for fee negotiations, various process initiatives, designing and coordinating themes for international market conferences and various client events and presentations.• Active contributor to other aspects of the agency, including: agency's CSR project to build a school in Uganda, agency's interactive Xmas card (#MerryDoodle), graduate recruitment, training, career management & appraisals, and playing drums for the agency band.

Gb

• Managed development of Ford Commercial Vehicles Range 360º pan-European campaign from strategy to execution and market deployment. Project management lead in producing and coordinating central assets, comprising 2x TVCs, 10x print ads. • Managed development of Ford S-MAX Titanium S, Mondeo Titanium S, and Transit 200PS Pan-European print campaigns.• Managed development of ‘S-MAX your life’: 360º pan-European campaign refresh, comprising ‘Spread Your Wings’ TVC & print campaign.• Worked on Ford’s sustainability comms strategy• Worked within a Client-agency task force on Ford media partnership with BBC Worldwide’s ‘Earth’ movie, managing production and coordination of assets for cinema, outdoor, online, press-kits, DVD.• Co-managed new Mondeo 360º Pan-European launch campaign (‘Desire’ TVC: Ad Age's "Global Highlight", the Independent's "Best in Show", Campaign "Pick of the week"). • Worked on Ford Global Marketing Excellence Award FoE submission (winner, 2007)

Gb

• Worked on Ford Flexifuel TV and print campaign (‘Animals in the Womb’: Cannes shortlist, Ad Critic “Pick of the week”, Luerzers Archive “Spot of the week”)• Account Team support to Planners in development of Ford primary brand filter • Managed advertising asset coordination for Ford’s quarterly consumer-facing magazine (Ford Magazine – 1.5 million circulation across 17 markets) and monthly internal magazine (@Ford – 5k circulation across 5 markets)• Co-led a team of Ogilvy Grads on an independently-run pro-bono account for a charity called Bowles. Successfully evolved the charity’s brand positioning and worked with designers to develop a new visual essence for the brand, which was subsequently used to brief an independent web designer.• Co-managed monthly Ogilvy Group London Creative Forum, working closely with the ECD and third-party guest speakers to organise showcase and discussion of breaking creative work from around the world (1 year).

London, Gb

• Managed development of new brand identity and packaging for Nestlé Ski yoghurt range, working with business directors, planners and designers to define a new visual essence for the brand. • Managed identity design projects for RBS and Natwest Private Banking services, including the design of debit and credit cards, business cards, and stationery.• Managed new packaging design for Unilever Slimfast Milkshakes, Smoothies, and Chunky Vegetable soup.• Managed packaging design refresh for McNeil Nutritionals Benecol yoghurts.• Supported planning team on several successful Client pitches

New York, Ny, Us

Worked on American Express International Consumer Card & Small Business Services (ICSS). Projects included working on the Platinum Revite DM pack, RED card Welcome pack, and BA Companion mailer.

London, Gb

Supported Account Team in development of a range of corporate reports and literature (Heineken, Mitie, HRH Prince of Wales), and coordinated agency submissions for the WPP Navigator directory.

Ma (Distinction), Design And Branding Strategy

Ba(Hons), Industrial Design And Technology

Education record