Proven sales and marketing leadership: Helping my B2B clients generate more leads and accelerate their sales velocity using generative AI.OverviewI have over 20 years of experience helping B2B clients achieve their strategic goals through innovative technology solutions. I have a deep understanding of the latest digital trends and technologies, including generative AI, and I am passionate about using these technologies to drive business growth.Responsibilities► Develop and implement digital transformation strategies for B2B clients► Lead and manage cross-functional teams to deliver innovative technology solutions► Use generative AI to create new opportunities for clients and help grow revenue (or EBITDA) by up to 18% or more.► Develop and execute next-generation marketing campaigns that drive leads and sales► Identify and de-risk new revenue and monetization strategies► Create seamless digital-owned experiences that delight customersAd Age has named Accenture Song the world's largest digital advertising and marketing agency for seven years. Accenture is a global professional services company with leading digital, cloud, and security capabilities. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Digital Marketing & Advertising, and Technology and Operations services—all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 721,000 people deliver on the promise of technology and human ingenuity daily, serving clients in more than 120 countries.#Digital transformation, #Generative AI, #B2B Sales,#marketing,#customer relationship management, #revenue generation,#digitalmarketing,#businessdevelopment,#growth,#productinnovation,#digitalbusinessgrowth,#experiencedesign,#customerexperience,#demandgeneration,#intregratedmarketingcampaigns#,salesandcommerce,#salesenablement

End-to-end marketing production and strategic sourcing for the world’s leading brand teams and agencies.► Cross-collaborated with various teams to execute marketing production initiatives to generate new business within complex selling environments, growing an $83M cross-sector client pipeline and opportunity portfolio► Constructed high-level omnichannel contact campaigns to connect with global Fortune 500 companies and engage in key conversations with C-Suite Executives, identifying opportunities to drive innovation into the marketing and sales ecosystem► Aligned stakeholder objectives with customized benefit messaging while supporting customers through the buying process, successfully onboarding new clients► Fostered relationships with high-end clients, including Apple, Delta Air Lines, Lionsgate Entertainment, Boston Consulting Group, UPL, Georgia Pacific, Ralph Lauren, and Allegion (Schlage Locks), to close new business deals with multi-million-dollar accounts, securing multi-million dollar projects, forecasted to grow to $60M-$70M.#Consulting#Business Development#Challenger Selling#Sales Managment#Omnichannel Marketing#Marketing Strategy#Sales Funnels#Lead Generation#Audience Targeting#Search Engine Marketing#Brand Building#Social Media#Paid Social Media Marketing#Digital Marketing#Google Analytics#Finance#Revenue Analysis & Management#Operational Forecasting#Leadership

Built sales organization from ground-up to market sales automation, marketing consulting, sales platforms, and outsourced sales teams for tech companies and agencies.► Consulting► Managed all paid advertising channels.► Consulted and rehabbed client story branding using the SB7 framing model.► Designed and deployed custom client sales funnels, lead generation apps, and indoctrination/follow-up email sequencing.► Designed, tested, deployed, and monitored client-aligned sales teams.► Showed clients how to maximize their conversions and LTV through better web presence, brand messaging, and backend sales automation. (Currently working with Delta Force Red Bull consultants.)

Application development to reduce cart abandonment using social-sharing proprietary technology► Directed global Product Development, Sales, and Marketing Teams to build, launch, and license a proprietary SaaS social-sharing referral marketing platform, fostering 8K+ subscribers in social beta► Designed and launched omnichannel campaigns to identify key companies and foster relationships with C-Suite leadership and investors, leading to business development and joint venture opportunities► Produced B2B and B2C innovative technology and applications for trading e-commerce discounts for customer social sharing, obtaining two patents on new products► Led strategic partnership business development with e-comm platforms such as Shopify, etc► Strategically supported customers and fans, enabling seamless brand ambassadorship while increasing the cart sales for online stores by 2x► Managed all the sales funnels, continuity programs, and paid advertising platforms while producing self-liquidating campaigns, neutralizing ad spend and growing the customer base and sales revenue► Created and implemented dynamic processes, systems, and controls, utilizing Agile methodologies and best practices and policies, resulting in establishing the strategic business vision► Successfully led product development, sales to eCommerce clientele, website traffic growth, website UI, and advertising revenue, significantly improving the consumer social value as well as the reporting systems► Deployed sales management strategies, including new sales affiliate partnerships and services to expand the sales pipeline, generating additional revenue and profit growth► Selected and invited as 1 out of 32 members to present and pitch sales at the Silicon Valley Open Doors event in 2016

Commercialization and distribution of NASA technology for air and surface sanitization in occupied spaces.► Hired, trained, and led the Product Development Team and created a sales infrastructure from the ground up to exceed business objectives by executing business and marketing plans and ensuring on-time and within budget delivery, penetrating new markets by setting up operations in Hong Kong and Thailand, and growing new business globally► Cultivated relationships with customers to gain insight on consumer values and personalities to target specific consumers, leading to establishing credibility and rapport with new and existing stakeholders► Monitored all the paid channels in Facebook, Google, YouTube, CPC Propel Media, and Lead Impact, reducing CPA by 90% and accelerating conversion ratios by up to 10x► Architected and launched a CRM and a SaaS marketing platform from scratch with lead traffic and website integrated systems, follow-up customer information packages, and interactive coaching and training programs for 5K+ accounts, resulting in producing $350M+ in top-line sales revenue► Facilitated continuous marketing and sales training sessions, influencing the talent development of 5400 sales representatives► Recognized as the top sales performance leader out of a team of 5400+ and the top 0.2% in global sales performance within the company, earning qualification into the President's Club for 17+ consecutive years

APAC distribution of NASA technology for air and surface sanitization in occupied spaces► Built corporate offices in Hong Kong and Thailand and free trade distribution offices on the port of Hong Kong to manage the operations and sales of new environmental products into China and Southeast Asia, expanding the company footprint into new markets and generating new business► Developed and led a direct sales team in Hong Kong and Thailand, facilitating in-person and virtual training sessions and launching incentives sales programs, boosting employee morale and performance► Successfully negotiated the acquisition of Unovus, resulting in selling the company to Aerus Holdings (USA) in 2010

Headed up business development including direct sales and direct marketing management for Nightingale-Conant's Lifescapes Division.► Explored new territories and pushed existing limits by following up new leads. Unlocked volume and promotional opportunities through building collaborative and mutually beneficial relationships with key customers.► Determined most effective programs, identified value creation opportunities to drive maximum value realization.► Leveraged technology initiative by introducing solutions that provide quantitative data to identify growth trends, resulting in improved operational efficiencies, increased revenue, and goal achievement.► Successful Exit - Lifescapes sold to Nightingale-Conant and became VP of Business Development.

► Developed new opportunities for engineering, IC design and contract manufacturing.► Interfaced with the State government of North Carolina to demonstrate economic impact and financial contributions derived by projects and jobs performed for NC companies.► Promoted the company brand to key buyers, ensuring their knowledge is current and appropriate.► Completed all documentation and administrative records, fully and accurately. Developed and maintained a database of all contacts.

Spun off a company, STI, to catalog key research in DARPA initiatives such as Biotech/Biomed, Environmental and Waste Management, Optoelectronics and Semiconductor technologies. Later sold STI to a defense contractor.► Worked in DARPA and semiconductor market research and as a writer under Dr. Robert M. Burger for Harvard Business Review and Issues In Science And Technology.► Responsible for collecting market data and evaluating information from diverse market sources. ► Analyzed qualitative & quantitative information to support and reviewed new and existing marketing and sales strategies.► Responsible for the development of client reports on current trends. Ensure methods of data collection are effective and accurate.