Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide business, which includes SupplySide West, SupplySide Connect New Jersey, SupplySide Supplement Journal, SupplySide Food & Beverage Journal, and SupplySide Fresh. He coordinates with leaders of the other Informa health and nutrition events and brands including Natural Products Expo, Vitafoods, Food ingredients, Nutrition Capital Network, Nutrition Business Journal, and MarketReady Insights. Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry and has served as editor, publisher, group publisher, business development director, and vice president of business development prior to his current position. Benninger is a frequent speaker and moderator at industry events. He is active in industry associations and advocacy efforts including as a past board member of Citizens For Health, past board member and president of Dietary Supplement Education Alliance, past board member of Natural Products Foundation, and current member of American Botanical Council Director’s Circle, member of American Herbal Products Association communications committee, member of Council for Responsible Nutrition communications and media outreach committee, and member of United Natural Products Alliance. He also represents Informa on the Company Council of the International Association of Dietary Supplement Associations (IADSA). He received the 2010 CRN Apple Award for Industry Service, the 2014 AHPA Visionary Award, the 2014 Natural Products Association Industry Champion Award, and the 2018 American Botanical Council "Mark Blumenthal" Community Builder Award. He served 9 years as Trustee and 2 years as Chair of the board of trustees for Sonoran University of Health Sciences. Benninger received his journalism degree from Arizona State University in 1991.