We've merged! Fluid and Haute have joined forces to expand our global footprint and increase our in-house services. Welcome to Brand Revolution, your house of experts.

We've merged! Fluid and Haute have joined forces to expand our global footprint and increase our in-house services. Welcome to Brand Revolution, your house of experts.We’re one of the first B Corp Certified merchandise companies in the UK, which means we meet the highest standards of social and environmental performance, public transparency and legal accountability to balance profit and purpose. We have also committed to leading the way to become carbon net zero by 2030.In more simple terms, it means using business as a force for good, thinking beyond profit to make a positive difference to people and planet.And from Aug 2021, we began planting a tree with every order, achieving almost 45,000 trees in the first year! At Fluid, we deliver consistently high quality promotional merchandise. That’s what we do and we’re proud of doing it really well. We want our merchandise to be more than just ‘give-aways’, to make a lasting, meaningful impression of your brand on your customers.But beyond that - beyond just selling branded merchandise, our purpose is to create a culture of change that pushes us to do things better every day. Better for you, for the environment and for our people here at Fluid.

The BPMA represents and leads the £1.2bn Promotional Merchandise/Product Media industry in the UK. We serve to 'Inspire, Connect and Educate' our members, representing and supporting them and offering true competitive advantage through our education programme, research and industry leading events, to name but a few.Snapshot:• Leadership position, representing and raising the profile of the promotional merchandise industry worth over £1.2Billion• Improved perceptions of promotional merchandise/product media against other forms of media, including Keynote speaker sessions• Enhanced the professionalism of the association by instigating new focus groups for Sustainability and NextGen and launching new seminars in product compliance, labour standards and mental health• In less than a fortnight, delivered a Brexit Summit to educate members on protecting their business in the event of a no deal Brexit (after securing Government grant)• Nurtured international collaborations on research and sustainability with Global bodies such as PPAI, PPPC, APPA, EPMO• Strategic and operational management

Responsible for GeigerBTC's integrated marketing activity/automation, tender management/proposals and also Corporate Social Responsibility (CSR). Members of the Ethical Trading Initiative (ETI) for over 10 years, as BTC Group, with a commitment to improving working conditions in the supply chains, enhanced by membership of SEDEX (Supplier Ethical Data Exchange).Snapshot:• Leadership role as key member of the senior management team.• Enhancing touch points to increase client and prospect engagement through relevant content, infographics, whitepapers, insights, trend analysis, eflyers, newsletters, mood/story boards, direct/product mailings, press releases, advertising, client facing presentations and open days. • Producing Tender responses within tight deadlines (including RFI, PQQ, RFP, ITTs) to win contracts with brands such as Microsoft, BBC and London Stock Exchange.• Leading the selection and implementation of a new integrated Marketing Automation Platform, tracking web visitors and nurturing leads through analytics, buying behaviour and campaign journey workflows. • Accomplished presenter, with success delivering engaging Tender presentations and client onboarding presentations, as well as being guest speaker at the SEDEX AGM 2010 and the first BPMA Ethical Seminar.• Producing industry leading End User shows at Wembley Stadium. The first in 2009 was attended by 64 suppliers and over 330 customers and a key outcome was a £1 million per year contract with Monster Energy Drinks. • Devising and delivering the company’s CSR strategy and achieving ETI obligations. • Building relationships with overseas companies as the UK WAGE member.

Originally a supplier to this company, I moved up the supply chain to become a distributor.Snapshot:• New business and existing account management. • Major client acquisitions: GE (General Electric) covering EMEA, BSKYB and UBS. • Led company’s exhibition at the Promotional Marketing Show in 2006, organising all elements from stand design to implementation. Key outcome was securing UBS as a new customer with initial order over £180,000. • Responsible for pre-qualifying for tender lists and responding to RFPs.

Snapshot:• Achieved considerable growth for 2004 at 170% of target (having won the McDonalds Happy Meal emergency stock order covering 9 European countries). • Proactively targeted B2B channels from agency to direct clients via telesales, presentations, trade shows and direct mailings/e-marketing. • Exhibited at many trade fairs, such as the Spring Fair, Toy Fair, Casino Show, Incentive World and the National Incentive Show.