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• MBA with 10+ years enterprise B2B SaaS software experience• Adaptable leader familiar with differing organizational needs at various stages of growth1M-4.5M+ (Codecov), 7M-30M+ (XebiaLabs), and 35M-100M+ (Nexthink)• PLG advocate with experience reliably syncing critical application telemetry and insights intoSalesforce / Marketo using Segment, BigQuery, and other ETL tooling• Award-winning marketer - 2020 Stackie award for the Periodic Table of MarTech• Skilled manager able to lead and hire for various functional groups including marketing operations,digital marketing, product/content marketing, demand gen, development, and design• Leader of globally distributed teams located in Boston, Paris, London, Frankfurt, Lausanne, Dubai,Melbourne, Amsterdam, and Sofia• Full-stack developer with extensive experience working with a host of CMSs, languages, libraries,and martech APIs• Certified Marketo, Salesforce, Google Analytics / Adwords, and Demandbase professional withexperience in all aspects of the modern-day marketing tech stack (currently managing 40+ vendors)• 5x Salesforce / Marketo admin accustomed to working closely with sales operations groups• Process/data-driven professional with a strong ability to rally diverse teams around centralizedprocesses, and communicate those processes to executive management• ABM certified professional who recently led a company-wide initiative to move to an account-based sales/marketing model
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ConsultantEmmie CollectiveBoston, Ma, Us
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Fractional CmoSaventdata Jan 2024 - PresentCupertino, Ca California, Us -
ConsultantEmmie Collective Dec 2023 - Present
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Head Of MarketingZeroheight Oct 2022 - May 2023London, England, Gb -
Vice President MarketingCodecov Sep 2020 - Jun 2022San Francisco, California, Us• Grew ARR from 2M to 4.5M• Implemented foundational revenue stack including Salesforce, Marketo, and new website• Managed company's press and communications through globally recognized supply chain attack• Grew team from 1 to 5 over the course of 1 year• Produced over 100 content pieces including blog posts, eBooks, case studies, webinars, web pages, and more• Brought application telemetry to CRM in support of PLG strategy using Segment and BigQuery• Rebranded website, print, digital ads, swag, slide decks, and various other marketing materials -
Senior Director Of Marketing Operations And TechnologyNexthink Feb 2020 - Sep 2020Prilly, Canton De Vaud, Ch -
Director Of Digital MarketingNexthink Apr 2017 - Feb 2020Prilly, Canton De Vaud, Ch• Coded Nexthink's multilingual, responsive, and adaptive website from ground up growing traffic immediately by ~100% due to technical SEO gains• Launched 8 highly interactive digital campaigns growing website traffic by ~70% due to on-page SEO• Launched paid digital program growing traffic by 150% while maintaining cooresponding web traffic quality metrics • Planned, procured, launched, integrated, and documented entire MarTech stack• Grew marketing development, design, and operations teams from ground up• Architected all major marketing processes including lifecycle model, lead assignment, lead attribution / acquisition, lead scoring, data maintenance, NPS, GDPR, subscription management, budgeting, ABM, and others• Conducted eight 3 day intensive training sessions with new hires to train and broaden technical marketing skillsets
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Director Of Marketing OperationsXebialabs Oct 2016 - Apr 2017• Promoted to provide comprehensive vision and direction for rapidly growing digital marketing department• Grew marketing team by seven employees, with three direct reports and four indirect reports• Managed a host of contractor, agency, and vendor relationships• Coordinated XebiaLabs' transition from a free trial to a freemium model alongside a second website redesign• Collaborated with sales leadership to reimagine and implement a lead lifecycle model that would subsequently drop average lead followup time by 1.5 months and dramatically improve lifecycle reporting• Designed robust behavioral and demographic lead scoring machine to feed XebiaLabs' lead lifecycle model• Architected lead nurturing programs directly influenced by prospect website behavior and BDR touchpoints• Crafted lead attribution engine that enhanced reporting in Google Analytics, Marketo RCA, and Salesforce• Provided highly granular reporting dashboards for c-level management and board of directors
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Senior Digital Marketing ManagerXebialabs Jan 2015 - Oct 2016• Increased organic traffic 500+% over the course of 2 years• Designed / coded XebiaLabs' responsive, multilingual, personalized, SEO optimized, website from the ground up• Retooled XebiaLabs' Marketo instance in tandem with website redesign• Integrated MODx CMS with Marketo SOAP and REST API to drive true website-based personalization by country, role, page activity, and tens of other behavioral and demographic segmentations• Built out XebiaLabs' PPC, remarketing, and social campaigns on Adwords, AdRoll, Twitter, LinkedIn, and Facebook• Realigned Marketo and Salesforce integration to include most recent processes and fields• Migrated 3,000+ Marketo hosted landing pages, forms, and assets, to new XebiaLabs website• Designed, tested, and iterated a collection of 30+ responsive email templates • Integrated website and Marketo with 12+ APIs including Marketo, Google Analytics, Litmus, Optimizely, Twilio, Olark, Zapier, Typekit, Beanstalk, AddThis, FullContact, Discover.org, Disqus, Hipchat, and Google Maps • Implemented complex analytics solutions using Google Analytics, munchkin.js, Optimizely, and other analytics platforms
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Digital Marketing ManagerXebialabs Jan 2014 - Jan 2015
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Customer Marketing ManagerBoingnet Jun 2013 - Jan 2014• Roadmapped, designed / developed, and executed the launch Boingnet's customer facing website in < 2 months• Recorded and collated vast library of training videos and support content for Boingnet customers• Onboarded new customers and provided coaching on marketing automation best practices • Worked with development to engineer an email and landing page templating system • Provided vision and direction for the product roadmap
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Manager Social Media And Membership MarketingTeenlife Media, Llc Jun 2012 - Apr 2013Boston, Massachusetts, Us• Managed relationships with web development, SEO / SEM, PR, and interactive agencies• Conducted email campaigns using Constant Contact and MailChimp with a consistent open rate of 30% or greater• Dropped CPC rates by over 70% for TeenLife's SEM campaigns in each of their seven main verticals• Reimagined the website’s content creation strategy to increase readership on Life with Teens blog by 300% • Executed and measured advertising campaigns on Google, Facebook, LinkedIn, AdCenter, and Baidu• Crafted landing pages with an average conversion rate of 30% or higher• Attended fairs, tradeshows, and other events to develop new business opportunities and extend the TeenLife brand -
Web DevelopmentPulp + Wire Nov 2011 - Apr 2012Portland, Maine, Us• Created logos, websites, brochures, posters, and other creative pieces with Adobe Creative Suite• Coded in HTML, CSS, PHP, MySQL, and JavaScript to create visually appealing and functional websites• Coordinated with clients from the proposal stage until delivery regarding all aspects of the creative design and development process -
Graduate AssistantCollege Of Charleston Aug 2010 - Aug 2011Charleston, Sc, Us• Used SPSS and excel to conduct statistical procedures from simple linear regression to multivariate analysis of variance on data involving leadership style• Graded undergraduate tests and research papers for Advertising, Marketing MGMT, and Marketing courses• Taught marketing classes when professor was unable or tardy
Jon Blumenfeld Skills
Jon Blumenfeld Education Details
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College Of CharlestonMarketing -
College Of CharlestonBusiness Administration / Marketing
Frequently Asked Questions about Jon Blumenfeld
What company does Jon Blumenfeld work for?
Jon Blumenfeld works for Emmie Collective
What is Jon Blumenfeld's role at the current company?
Jon Blumenfeld's current role is Consultant.
What is Jon Blumenfeld's email address?
Jon Blumenfeld's email address is jm****@****ail.com
What is Jon Blumenfeld's direct phone number?
Jon Blumenfeld's direct phone number is +178136*****
What schools did Jon Blumenfeld attend?
Jon Blumenfeld attended College Of Charleston, College Of Charleston.
What are some of Jon Blumenfeld's interests?
Jon Blumenfeld has interest in Mobile, Boston, Health Care, Harry Potter, Magazines, Cooking, Clean Technology, 30 Rock (Tv Series), Coldplay (Band), Music.
What skills is Jon Blumenfeld known for?
Jon Blumenfeld has skills like Wordpress, Social Media Marketing, Blogging, Social Media, Google Analytics, Seo, Email Marketing, Content Strategy, Css, Marketing, Advertising, Digital Marketing.
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