I am an established marketing professional with over three decades of expertise in client service and strategic planning. Throughout my distinguished career, I have consistently delivered superior marketing strategies and achieved quantifiable business outcomes for a varied clientele.As the Vice President of Client Service Operations at Gelia, I’m responsible for leading marketing and communication planning and program execution, developing brand positioning strategies, and supervising and training the account service team. I’m also on the leadership team where I’m involved in managing agency operations, client-agency alignment, staff management, and financial/budget management.Over the years, I’ve worked with prominent clients such as Cornerstone Community Federal Credit Union, ElderWood, Independent Health, and TRICO. By leveraging my expertise, I’ve successfully guided these organizations in achieving their marketing objectives and enhancing their brand presence.In my previous roles, including Director of Account Services and Director of Strategic Planning, I’ve also led the development of marketing communications campaigns for other notable clients such as First Niagara Bank, Sorrento Lactalis, Fisher-Price, National Fuel, The Buffalo Sabres, Kodak, Univera Healthcare, and Welch Allyn.Throughout my career, I’ve demonstrated a strong proficiency in direct marketing, including database design and segmentation. As the Director of Direct Marketing, I successfully managed operations and served as the top direct marketing consultant for Mower. Early in my career, as an Account Supervisor at Marketing Resources of New York, Inc., I developed strategic direct marketing initiatives within the financial industry, working closely with HSBC Bank. Additionally, as an Associate Product Manager of loyalty Marketing at Canadian Tire Financial Services, I played a pivotal role in testing and launching a national frequent buyer program.With my extensive experience in marketing strategy, brand positioning, and client service, I’m adept at driving successful marketing campaigns and achieving measurable results. I thrive in dynamic environments, collaborating with cross-functional teams to deliver innovative solutions that exceed client expectations.Let's connect and explore how my expertise can contribute to your organization's growth and success.