Jon Borillo Email & Phone Number

Greenhills, San Juan

MacroVista is a Singapore-based distributor of communications solutions, surveillance and personal protective equipment. Reporting to the Singapore-based principals, responsible for ● Implementing high­-quality digital marketing strategies (SEO and SEM) for Communications Solutions and Workplace Safety businesses in Southeast Asia, managing marketing activities with clear success measures● Developing creative yet meaningful marketing communication materials to support brand and product promotions in Southeast Asia, especially Philippines, Malaysia and SingaporeKey accomplishments● Increased traffic and leads through organic search for Philippines● Completed Google AdWords Training at Google Asia-Pacific (Singapore) in April 2016, and developed MacroVista’s SEM Campaigns (Communications Solutions and Workplace Safety product lines) to target business customers in Singapore, Malaysia, and the Philippines● Helped set up the Philippine office in Ortigas Center Pasig City, liaising with the property agent on costs and lease terms● Helped revamp the corporate website macrovista.com

Makati City

Remote work assignment for Approved Property Group, a UK-based property management company engaged in property management, relocation and acquisition services, and running serviced apartments in Manchester. Reported to the UK-based company directors, responsible for ● Driving traffic and increasing targeted leads to promote the company's property management services and serviced apartments for leisure and corporate stays● Improving the content of Approved Property Group (http://www.approvedpropertygroup.com/) and Approved Serviced Apartments (https://www.approvedservicedapartments.com/), social media channels, and blog articles ● Establishing Editorial Calendars for systematic content releases, writing new articles and social posts

Pasig City

IMMS is an internet marketing company providing SEO, brand management and customer service for businesses around the world. Reported directly to the Vice President for Search in Miami, responsible for● Helping the Brand Management Team in Manila integrate Ethical SEO Techniques with content marketing and search strategies of in-house and client brands● Supporting and leading the development of SEO strategies, ensuring best practices at all times● Managing all deliverables and developing team skills in this area● Leading competitor and technical audits, keyword strategies, on-page recommendations, and off-site strategies● Identifying opportunities to knowledge share and cross skill within the team

Mandaluyong City

Magellan Solutions is a Filipino-owned BPO company offering call center services for businesses around the world. Reported directly to the President and CEO, responsible for leading the Digital Marketing Team in revamping the corporate web site in the 4Q of 2014, achieving a significant increase in sales leads and improved brand visibility online.BRANDING & MARKETING COMMUNICATIONS● Managed the digital marketing team, implementing digital marketing campaigns; Result: Consistent flow of enquiries from SMBs and large enterprises in the US, EU, Australia, Canada, and the UK● Helped the recruitment team in its sourcing strategies to attract job applicants through the use of job fairs, marketing collaterals, partnerships with BPO-related sites, and social media (Facebook and Linkedin)DIGITAL MARKETING● Supported Business owners and Management in the continuous growth of the organization with new business wins, ranging from Outsourced Customer Support and Telephone Answering Services to Medical Billing and Coding● Identified potential business markets to offer outsourced call center and back-office support services by conducting research and creating a Marketing Roadmap● Measured the effectiveness of campaigns using Google Analytics, Zoho CRM, GetClicky, Google Webmaster Tools, Ahrefs and SEO Powersuite ToolsACCOMPLISHMENTS● Developed Magellan’s first online branding campaign in September 2012, crafting its official corporate tagline: See The Future Your Way● Increased enquiries across all websites by +55% month-on-month● Average Web site Conversion Rates - Corporate Web site: 2%; Brand Web sites: 4-16% ● Implemented YouTube marketing campaigns, increasing visits up to 250,000 hits and utilizing them as referral links to corporate web sites. Visitors have inquired about call center services from these videos● Increased Magellan’s Shared Services Program from 2 clients to 30 clients in 5 years

Bonifacio Global City, Taguig

Lead Vantage PH is an international internet marketing company providing email marketing and SEO services to businesses around the world. As copywriter, responsible for ● Developing e-mail marketing copy to promote affiliate offers to financially needy individuals, resulting in increased sign-ups for PayDay Loans, Food Stamps and Credit Repair● Writing weekly content for Family Financial Help USA (http://www.familyfinancialhelpusa.com) web site to help families find financial aid and other sources of free helpKey accomplishment⇨ One of LeadVantage's owners based in Los Angeles commended copywriting skills

Makati City

Global Sources is a Hong Kong-based B2B media company that facilitates trade from China to other businesses across the globe, providing sourcing information for international buyers and integrated marketing services to suppliers. Reported directly to the Group Marketing Manager in Hong Kong, responsible for ● Managing the development of marketing materials to support the selling of International IC-Taiwan Conference & Exhibition in 2008, pushing sales teams in HK, Shenzhen and Taiwan to close 150 booths● Managing the development of marketing materials to promote the 2nd annual Global Sources Electronic Design Awards, resulting in the participation of 150 technology companies in Greater China, Korea, India, United States and Rest of World● Managing the development of marketing collaterals to support the selling of China’s top design titles: Electronic Design-China and Electronic Engineering Times (EE Times-Asia and EE Times-India)

Pasay City

TeleTech is a US-based BPO company with a huge presence of delivery centers in the Philippines. Reported directly to the Senior Manager for Talent Acquisition Marketing, responsible for● Helping the Talent Acquisition Team achieve manpower sourcing target for TeleTech’s new office in Bacoor, Cavite. TeleTech Management in Denver, Colorado recognized this marketing campaign as model for future site-specific advertising● Developing the official logo of TeleTech’s We Care internal communications campaign, resulting in a well-received company-wide total employee care program across TeleTech’s delivery centers nationwide

Makati City

Espresso Design is a creative advertising agency offering above-the-line (ATL) and below-the-line (BTL) advertising services. Reported directly to the Executive Creative Director, responsible for● Conceptualizing and writing the 1st TV Commercial of Clara Olé Spaghetti Sauce (Choose Your Adventure Campaign) in 2007● Involved in the creative development of TV, print and below-the-line advertising campaigns for Brittany Corporation, Crown Communities, McCormick, Lagundi Ascof, and Lee Kum Kee Soy Sauce● Served as copywriter for start-up activations agency EQ Comm in 2007, resulting in the acquisition of 2 businesses: Citystate Properties Management Corporation and Responsible Voting campaigns for May 14, 2007 in its first 3 months of operations

Pasig City

Tridel Technologies is an Information Communications Technology company offering information solutions and internet connection services. Reported directly to the director for Marketing and Sales, responsible for● Managing the marketing communication activities promoting Internet Manila (i-Manila)● Writing web content for the new i-Manila web site, helping the web site win the Best Web site (SME Category) award at the Philippine Web Awards in 2003● Helping Tridel’s Quality Management Committee as Overall Project Manager in 2005 and Internal Quality Auditor and Document Control Assistant in 2004, resulting in the company’s recognition as the 1st Philippine-based ICT company to receive the DIN EN ISO 9001:2000 Quality Management Standard Certification

Makati City

Skoal Advertising is a Filipino-owned advertising agency offering above-the-line (ATL) and below-the-line (BTL) advertising services. Reported directly to the President, responsible for ● Writing copy for PCI Bank’s Own-A-Home print advertising campaign (“She Said – He Said”), resulting in the acquisition of the bank’s consumer marketing business after Equitable Bank-PCI Bank’s merger in 1999 (Banco de Oro today)● Managing and editing the newsletters of the Philippine Association of National Advertisers (PANA Now and PANA Views), Equitable Bank Foundation Inc. (The Foundation Bulletin) and the 17th Philippine Advertising Congress (Propaganda). Served as writer in the PR & Publicity Committee of the 17th Philippine Advertising Congress in Cebu City on November 21-24, 2001.

Makati City

Innodata Inc., formerly Innodata Isogen, Inc., is a US-based company that provides electronic data processing, technology and business process and consulting services. Work-study opportunity in 1995, working from 6:00am to 3:00pm, Monday through Saturday while attending afternoon classes which started at 4:30pm.● Edited legal and scientific documents, scoring high batting averages

Certificate, Digital Marketing

A digital marketing leadership course developed with Google, focusing on leadership and digital strategies. ● Group's Whitepaper on Voice.

Bachelor'S Studies, Computer Science

Activities and Societies: Class president, block section 1996-1997