Jon Borscheid, Mba Email & Phone Number

Hopkins, Minnesota, Us

Hopkins, Minnesota, Us

Hopkins, Minnesota, Us

As the Marketing Director at Digi Infrastructure Management, a business unit within Digi International, an OEM provider for secure and flexible serial and USB connectivity for IIoT applications. I lead and develop business and marketing strategies collaborating with our product and go to market teams to craft our marketing POV to achieve increased revenue and profitability. I lead the thought leadership strategy, content creation, sales enablement strategies to drive sales results through innovative marketing in digital automation through multi-channel communicate across the entire customer journey.

Copenhagen Ø, Dk

 Promoted to Global Product Manager to lead full commercial responsibilities and end-to-end product lifecycle management for Industrial Floorcare. Leading the product definition for two signature development platforms in the Industrial floorcare line. Managing portfolio strategy for 175M Euro Industrial Floorcare portfolio. Responsible for continuation and lifecycle management activities for six platforms.

Copenhagen Ø, Dk

 Promoted to Team Manager to ensure clear focus on understanding customer applications and drive NPD project execution. Led Technical Product Management team responsible for project execution on all Industrial Floorcare and High Pressure Washer development. Led 6 month voice-of-customer activities on signature NPD project; to define product requirements, competitive positioning and identify key features and benefits. Contributed in development of focused Product Management teams with role charters, responsibility charts and job descriptions.

Copenhagen Ø, Dk

 Successfully implemented a spare parts inventory strategy which resulted in the lowest levels of backorder in Nilfisk’s recent history and improved perceptions of backorder status with key dealers and customers. Architected and implemented parts pricing strategy within the US business; through 8 months this initiative has resulted in $1.4M in positive profit impact.  Worked with key suppliers to ensure close partnership and alignment with Nilfisk strategies. Aligned with Distribution Center Manager to simplify SKU’s with minimal impact key customer segments and platforms.

St Paul, Mn, Us

 Successfully architected and executing against a new-to-Patterson lead management philosophy that allows Patterson to track leads from prospect to close for a SaaS program launch.  Developing a tradeshow strategy and processes for launching a new SaaS practice management solution.

Morris, Mn, Us

 Led the product development process for Westmor branded products; successfully implementing product roadmaps, and establishing a regular cadence to the development team meetings. Launched 4 new products and 2 new service offerings to the market, resulting in $4M in incremental revenue over the past 12 months.  Led the redesign of Westmor’s website, improving navigation, SEO, and delivered on the KPI’s. Drove the rebrand of Trans-Tech Industries under the Westmor brand, to gain alignment and increase market presence in the DOT406 market by positioning Westmor with one unified brand. Executed 41 campaigns, across Westmor’s product portfolio, supporting strategic sales initiatives and building awareness of Westmor’s offerings and value propositions.  Implemented a tradeshow strategy, defining annual themes and tactics to be executed across all Westmor exhibits, providing a consistent message and product position regardless of the physical product present.

Eden Prairie, Mn, Us

Partner with business units to scope & execute research based on business needs. Set the strategy for growing market research and competitive intelligence capabilities & infrastructure.Update senior leadership on industry shifts. Analyze competitive financial statements and deliver quarterly reports to senior leadership. Establish and prepare an industry update for marketing leadership; including market size, competitive product launches, competitive assessments, shifts in go-to-market strategies and top threats for each competitor.

Minneapolis, Mn, Us

• Established and tracked brand metrics across national and test markets to determine the impact and effectiveness of new brand creative.• Managed and moderated the Learner Advisory Board (LAB). • Led initiatives within the LAB to guide brand creative, affordability messaging, and student portal usability. • Managed a 300 member online community of prospects and current students focused on informing strategic initiatives; such as, the gamification of enrollment, which provided Capella increased retention rates and potential tax advantages.

St Paul, Mn, Us

• Supervise the eCI (Electronic Customer Insight) team consisting of myself and three other contract employees to ensure projects meet objectives and deliverable deadlines. This team is responsible for meeting divisional needs for e-surveys both inside and outside the company, as requested...• Responsible for bidding on projects so that all costs are recovered.• Scope projects, consult with customers on proper market research methodology, design questionnaire instruments, assign to programmer, perform quality checks. • Performed statistical analysis in SPSS for 3M’s largest survey – the Brand Health Study.• Reviewed and interpreted Brand Health analysis into actionable executive summaries for countries participating in the study.• Manage invoices/bills for the eCI Team.• Manage relationships with third party vendors.

St Paul, Mn, Us

• Development, programming and administration of online surveys.• Qualitative and quantitative data analysis and interpretation.• Report, presentation, and PowerPoint development.• Consult on conjoint studies including development of attributes and levels to be included, programming and deploying surveys, analytics and interpretation of the results.• Executed program and training evaluation studies involving survey research, interviews, analysis and interpretation of the results.

Master Of Business Administration (Mba), Organizational Leadership

Bachelors In Business Administration, Emphasis In Marketing

Bachelors In Business Administration, Emphasis In Finance