Founded and manage a marketing consultancy specializing in helping small to mid-sized businesses enhance their marketing performance, resulting in increased brand visibility and revenue growth.We are a specialized digital consulting firm dedicated to optimizing the marketing funnel and lead-to-cash process for accelerated business growth. Our mission is to deeply understand your customer journey and enhance each touchpoint to drive meaningful engagement and business growth.

At SDF, we are dedicated to fostering a community of passionate freedivers united by a shared love for the ocean's mysteries. Our mission is to provide a supportive and educational environment, empowering members to cultivate a profound connection with the underwater world. Through camaraderie, safety, and environmental stewardship, we aim to inspire a lifelong journey of exploration and personal growth in the captivating realm of freediving

Improving lives through better education. My team delivers Industry-leading educational technologies and innovative marketing solutions to support a global demand. 2UOS enables us to power world-class and globally available digital education—and deliver life-changing student outcomes.2U is global leader in education technology, a trusted partner and brand steward of great universities. We build, deliver, and support digital and in-person educational offerings, including graduate degrees, undergraduate degrees, professional certificates, boot camps, and short courses.At 2U, we combine a purpose-driven mission with a student-focused culture to bring universities into the digital age. From our industry-leading learning platform to clinical placements and career counseling, we help students achieve more.

Directed the strategy and execution of technology products to support digital transformation of the global rental car company.• Accountable for Hertz.com consumer experience, digital transformation and conversion rate optimization. • Lead customer focused product development initiatives across product teams, marketing, engineers, and designers.• Created data driven culture to navigate complex decision-making using product data, partner data and key performance indicators.

Defining and delivering Epilon's best in class software solutions. Leading teams in a collaborative cross-functional role to drive outstanding customer experiences and positive financial results.• Accountable for a suite of cloud-based Software and Services providing the industry's most advanced data-driven marketing solution.• Launched new Analytics and Reporting product with SaaS implementation.• Drove financial success across a portfolio of products focused on consumer engagement and loyalty for many of the most well-known brands worldwide.• Directed product delivery teams in both North America and India. Predictive Marketing: Advanced Reporting and Analytics work together using key online and offline signals to anticipate customer needs. Programs are optimized by using advanced Enterprise Reporting, along with segmentation, modeling and testing.

Creating value in a $250M product portfolio through product management, marketing, and software innovation. • Accountable for a suite of software and services portolio marketing, pricing, strategy, product development, competitive analysis, multimillion dollar contract negotiations and overall product roadmap.• Customer facing business lead collecting requirements from senior and c-suite stakeholders during onsite meetings, trade shows, and ongoing customer engagements.• Managed a $250M and growing product portfolio serving the Content and Cloud verticals.• Directed software product development and backlog for Customer APIs, Customer Portal andGeographical Mapping software development initiatives. Team lead for analytics and visualizations.• Business lead for 3rd party vendor data and API integration. End to end responsibility including budgets, business case, contract negotiation, technical architecture recommendations and ongoing relationship management.• Directed lead generation, sale training and marketing activities monthly within Salesforce CRM withdocumentation on Sharepoint• Launched 2 new software products within the first year.

• Managed a suite of products within the Accenture Software Banking Solutions division.• Led new development for SaaS based mortgage origination suite.• Drove requirements, market analysis and business case for product integration with 3rd party partner applications including SalesForce.com.• Led teams through software development initiatives following Agile/Scrum best practices.• Developed roadmap for analytics and mobile solutions including architecture recommendations for data management.

• Manager of an $800M product portfolio through targeted marketing and training efforts on a global scale.• Accountable for marketing, revenue, strategy, product development, competitive analysis, multimillion dollar contract negotiations and overall product roadmap. • Directed Product Marketing and Commercial Services groups with product positioning, pricing and value proposition for emerging market opportunity. FY2011 sales 17% greater than target.• Worked closely with Legal and Strategy groups providing due diligence and fielding Department of Justice inquiries during $3B acquisition of Global Crossing. Acquisition completed Q4 2011.• Developed a yearlong training plan for sales organizations which included client case studies and a lead generation project. 13% growth in Wholesale Markets sales within first quarter.• Partnered with Corporate Strategy to identify new segment growth opportunities and determine existing customer trends. Net return of $9 million annual revenue and growing.• Drove pricing analysis efforts by combining metrics from P&L, win/loss, sales funnel and competitive intelligence. Reduced customer churn rate 8% FY2010 while increasing ARPU.• Delivered detailed business cases and requirements to development teams on numerous development projects following Rational Unified Process and Agile standards.• Conducted quarterly training sessions across the enterprise on conversions and implementations of new systems while reinforcing the Product Value Proposition.• Conducted personnel hiring, training, and performance evaluation for direct reports

• Created System Use Cases, Business Capability Mapping, Sequence Diagrams, and Enterprise Data Object Modeling documents on multiple projects. • Drove implementation of proprietary Business Intelligence suite to determine profitability of existing customers by combining network routing, traffic volumes, GIS mapping and cost to deliver models. • Functional architecture experience, including systems planning with a focus on service-oriented solutions including TIBCO.• Built strong relationships with development teams, product development, product management, external customers and key vendors to create a clear vision of the long term business needs.• Architecting for very large (multiple-terabyte) storage requirements with data loads exceeding 1.5 billion per day• Conducted user acceptance tests and created detailed test cases for test engineering teams.• Managed and communicated project status to high level business stakeholders• Coordinated and supervised the work of contract resources

• Accountable for product life cycle of Learning Management System implementing the first online high school for the Denver Public Schools. • Developed numerous software solutions in multiple languages with limited direction. Focused efforts on Usability and Human Factors for web based applications.• Responsible for Broadcast television operations and control systems, Digital video transport, video encoding, decoding, and transcoding.• Functioned as lead architect for implementation of state wide video broadcast and streaming technologies.• Designed, built and maintained multi-site live broadcast studios for video distribution over PEG cable channels, ITFS Microwave, and Videoconferencing.• Managed multiple vendor relationships to identify total cost of ownership on district wide technology initiatives. Drove recommendations for multiple buy vs. build solutions for software and hardware purchases.Programming and Software