Jon Carter Email & Phone Number

Sheffield, United Kingdom

Responsibilities• Increasing sales to domestic customers through comprehensive understanding of the local market, competitors, products and pricing• Devising & implementing regional sales & marketing campaigns and promotions• Analysing and reporting on sales performance• Manage a 25 seat customer service / telesales team

Responsibilities• B2C and B2B marketing of products and services to retailers, including the major supermarket chains, wholesalers and direct to the public. • Set the Marketing Vision and Strategy• Manage the portfolio of CPL company and product brands• Use both quantitative and qualitative research methods to inform branding strategy, new product development and customer experience strategies• Deliver the marketing communications plan and all promotional activity using Advertising, Direct Mail, Video, Email and Social Media• New Product development and launch to market• Manage attendance at trade shows and industry conferences• Manage a team of 4 marketing professionals and multiple agency providers• Successfully manage the conflicts that arise when utilising multiple channels to marketAchievements• Grown annual online revenues from £160,000 to £5,000,000 through introduction of best practice Search Engine Optimisation and Search Engine Marketing techniques, targeted email campaigns and on-site conversion optimisation• Built the marketing function from a very low base and 1 member of staff, into a multi-functional team that now handles most tasks in-house. • Successfully launched new range of Kiln Dried Logs to market, through online and retail channels, adding annual revenue streams of over £1million.• Part of the senior management team, responsible for the marketing launch of CPL’s products into Ireland. Within 4 years the team has achieved annual sales of 100,000 tonnes of product.• Led a team of internal and external staff to successfully strengthen the Homefire brand image and leverage its values across a portfolio of products, resulting in increased penetration into high street retailers.

Coleshill, Birmingham

Sales & Marketing of surface preparation and protection services in to construction, rail and highways sectors• Secured 2 major contract wins totalling £550,000 in value• Implemented new Customer Relationship Management procedure, starting with review of all sales, marketing and bid management procedures, literature and website• Implemented management information reporting procedures and formats to report on marketing campaign performance and sales pipeline• Reviewed all company Health & Safety and HR policies and procedures to bring them in line with legislation and client requirements

Marketing and Sales of waste disposal and recycling services into large multi-site organisations in the construction, retail, manufacturing, logistics and consumer sectors. • Personally secured over ₤1million in new business• Significantly exceeded targets by increasing sales by over 10% year on year• Totally revamped marketing approach, opening up multiple channels to market• Launched 2 new websites and implemented search engine marketing and optimisation strategies that added revenue streams of over £100,000 per annum to the business.• Set up telemarketing team to generate and pro-actively chase leads and monitor and recapture lost customers

• Achieved ₤5million sales budget, including sales of parts and retrofit package contracts up to ₤250,000 in value• Designed and developed new direct mail parts catalogue that resulted in a 73% increase in consumables sales and which was adopted by the worldwide sales network• Project managed the relocation of entire business from London to the Midlands including a parts store with over 5500 lines• Managed a team of 14 direct reports including, telesales, logistics and warehousing staff

Technical and commercial support to National Account Managers, Customers and Suppliers

Telesales promotion of company and products to local councils and highways authorities, resulting in ₤450,000 of new business in 12 months.

Diploma, Digital Marketing

Masters, Business Administration And Management, General, Merit

MBA (with Merit). The course has enhanced my performance as a marketer. It has given me a better understanding of how businesses operate.

Bsc, Biology, 2:1

3 A Levels In Biology, Chemistry & Maths. 10 O Levels Including French And Statistics

Activities and Societies: School Prefect, Member of the Army CCF