- Assignments1. Design user experience based on established business processes and industry best practices.2. Develop, clarify and articulate the design vision through scenarios, storyboards, sketches, mockups, prototypes, interaction flows, and wireframe specifications.3. Balance user needs, business goals, technical constraints and translating them into concepts and functional components.4. Lead and participate in immersive user research, concept testing, and usability testing.5. Establish a design approach based on what is possible, what will resonate with customers, and what will meet business objectives.6. Create models, prototype designs, and taxonomies based on the target user that minimize the reduce the learning curve, reduce frustration, and maximize return on investment, while increasing the accuracy, efficiency, and usefulness of the final product.7. Develop and clearly articulate the right approach for navigation systems, labeling/taxonomy systems, and searching systems that will most improve performance and support customer goals and needs.8. Facilitate decision making and create synergy between business and development teams.

+8 yrs of Experience in Branding, Social Media, Print & Web Design.I’ve collaborated with businesses and agencies to concept and develop striking design ideas and experiences.See my work at www.joncgi.comContact me at joncgi@hotmail.com

- Assignments1. User Experience Lead Designer assigned to the Channels Innovation and Development Lab at Grupo Financiero Banorte.2. Research of new technologies and banking trends and development of innovative concepts.3. Information architecture, user experience and interaction design for web, native and progressive mobile apps, chatbots and ATM's based in newtechnologies.4. Direct contact with business providers, startups and inside channels of the bank during POC’s for the development of new business innovations.5. Leader of an User Experience Design Team, assuring quality during projects, team colaboration, brainstorming ideas and having direct contact andcollaboration with the Development Team for the implementation of the POC’s projects.6. Mockups, executive keynotes and inVisions design.- Achievements1. Conceptualization, prototyping and creation of new interfaces for POC’s with new devices and platforms for branches.2. Structuring diagrams and dialog flows for chatbots on Banorte’s website, WhatsApp and Facebook.3. Research, prototyping and design of new business cases for the bank, which were adopted and currently under development.4. Design of the new interface being deployed on ATM’s taking advantage of the new HTML and CSS capabilities.5. Deploy and follow-up of Digital Turns and Appointments POC in Banorte’s pilot branches, having direct contact with the provider, designing theinterfaces being used succesfully by clients and training bank employees for using the provider’s queuing system.

- Assignments1. In charge of the creation and implementation of graphic design elements for brands (Cinsa, Santa Anita and Cook Now).2. Packaging, stand and PDQ design materials.3. Digital design and motion graphics (creation of animated and static graphics for web and social media).4. Design updates for Cinsa MX and Cinsa USA webpages.5. Sticker illustration (creation of new design ideas and themes for dinnerware).6. Design of event materials and other paraphernalia.7. Branding for new product lines.- Achievements1. Successful “Intercuisine by Cook Now” branding redesign, both in social media and mass media.2. Growth of Cinsa and Santa Anita's social networks from 30k to +100k followers on Facebook.3. Creation of new packaging image for Cinsa Segura pressure cookers, which reflected into an increase in annual sales.4. Creation of new product campaigns on cinsa.com.mx and cinsausa.com web pages to increase customer loyalty and buy back of different lines and products.

- Assignments1. Redesign of the entire branding of the 3 brands of the group (Constructora CB, Arquitectos CB and Integral Spaces Real Estate).2. Corporate identity (logo, stationery and applications).3. Design masters for mass media: billboards, flyers, posters, brochures, etc.4. Management and design of social media pages of 3 brands (Facebook and Twitter).5. Car decal design, and paraphernalia.6. Redesign of Integral Spaces webpage.- Achievements1. Complete and successful redesign of the entire corporate identity and look and feel from your website.2. Attraction of new potential clients and investors through web and mass media campaigns.3. Structureand design of the group’s parent brands for optimal operation within the group.

- Assignments1. Design of Univ. Tecmilenio's Millennials interactive magazine.2. Creation of corporate identity (logo, stationery and applications).3. Design masters for mass media: billboards, flyers, posters, brochures, magazines, etc.4. In charge of the social media design department.5. Personnel management, graphic quality manager.6. Design of landing pages web pages.7. Infographics, corporate presentations, mockups, etc.8. Creation and design proposals for brand pitches for customers acquisition.- Achievements1. Growth from Intern to Junior Designer to Senior Designer2. Mega Alimentos customer acquisition for social media and print campaigns.3. Grupo Toreo customer acquisition for social media and panoramic campaigns.4. Good results in Multimedios Inmuebles projects that lead to new projects of landing pages, print media and corporateidentity for new shopping centers such as Paseo Las Haciendas, Paseo Los Mochis, Paseo Durango, Paseo Tec 2, etc.