theSkimm is a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We’ve made it our mission to help you live smarter.Everyday we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan information, informing and empowering them while fitting into their daily routines.Since disrupting the media landscape and defining a new category over a decade ago, theSkimm has become a trusted source for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, the “9 to 5ish with theSkimm” podcast, theSkimm mobile app, and Skimm Studios which creates innovative in-house video and audio content. theSkimm’s first book, How to Skimm Your Life, debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, theSkimm's purpose-driven platform, the company is proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred over 2 million voting-related actions across the last four election cycles, and its #ShowUsYourLeave movement, creating transparency and change for Paid Family Leave in the U.S. SKM Lab, theSkimm’s in-house creative agency, conceptualizes, develops, and produces innovative solutions and content for brands to engage with generations of informed women.

• Direct an marketing department that includes the following teams: social media, lifecycle & CRM, acquisition, and product marketing.• Manage an annual multi-million dollar department budget• Grow top of funnel awareness across both consumers and sellers via paid media, organic channels, and affiliate marketing (paid media, SEO, app store optimization, content distribution, partnerships, influencers)• Increase DAU and daily engagement rates via in app marketing (banners, pop ups, UX) and incentives (coupons, giveaways, special promotions)• Partner with the business development team to support the success of vendors and sellers on the platform

Objective: Inspire and convince consumers to purchase products and goods in the Klarna shopping app.• Manage a team of international growth marketers to drive new customers, transactions, and MAU in the UK, US, SE, DE, AU, and NZ. Team remembers specialize in copy, design, CRM, content, product marketing, project management, and partnerships.• Manage the global shopping growth marketing strategy for the team to follow, including key objectives, KPIs, positioning, and go to market (GTM) plans for the mobile app, in-store, and desktop web products.• The team is responsible for CRM (email, push, in app messages), partnerships, editorial influencer use, and automated CRM tactics.• Responsible for daily CRM (email, push, in app messages, blog posts) in US, UK, SE, AU, and NZ, including creating content with influencers, editorial partners, and Klarna brand campaigns. Additionally, oversee the global agency production process and budget.• Collaborating with the regional brand teams to support brand launches with digital performance channels.• People: Hired and manage a team of 15 international growth marketers, who specialize in automation, copy, design, CRM, content, product marketing, project management, affiliate acquisition, and partnerships.

• Market growth: Ideate and execute growth marketing and growth hacking strategies to increase market share of US shopping and flexible payment users – focused on growth and engagement of the Klarna mobile app. Primary acquisition tactics include multi-million dollar paid media across a variety of mobile ad channels, branded partnerships, and affiliate marketing. App user base has growth 10x from 500k to 5M+ and from 100k to 1.2M Monthly Active Users. Achieved #1 trending Google Play shopping app during 2019 holiday shopping season, and PYMNTS #1 flexible payments app of 2020.• Retention and conversion: Daily calendared and triggered communication via emails, in app messages, push notifications, and SMS to increase user engagement with product features and transaction conversion. Rigorous analysis of behavioral data, optimization of MarTech data flow, and building of automated canvases for all possible user engagement scenarios resulted in scaled transaction volume from $20M p/month to $55M p/month.• Brand activations: Help build the Klarna US consumer brand by aligning brand team activations with performance marketing to win temporary monopolies of micro audiences. All campaigns showcased in publications like AdAge and AdWeek.• People: Started as team of one, then recruited eight full time employees to execute growth marketing strategies. Team includes email, automation, content, analytics, performance, product marketing, and partnerships. Accountable for both whole team KPI performance and individual professional development growth.

Transformed from IBM Watson Marketing to Acoustic by Private Equity firm Centerbridge.• Part of the core (10 person) marketing team managing the transition from IBM Watson Marketing to Acoustic, including setting up demand generation, the new company website, and supporting the formation of the new brand.• Messaging and Positioning: Responsible for the data-informed messaging and positioning of IBM Watson’s AI-powered MarTech and AdTech solutions. Established core messaging and positioning via quantitative surveying, qualitative interviews, and usability testing. Application of this messaging was included in numerous prospect and client pitches, in several publications, Forrester and Gartner analyst reports, and all marketing.• Go-to-Market Strategy: Continuously wrote and deployed global go-to-market strategies for AI-powered marketing automation and content management software, including digital channel mix, offline channel mix, budget allocation, timelines, and 2-week campaign optimization cycles. These strategies resulted in $55M+ of Annual Contract Value.• Sales Enablement: Developed assets for global sellers across the entire sales pipeline, including presentations, solution briefs, battle cards, and landing pages. These assets increased overall bookings conversion rate by ~5% in multi-million-dollar portfolios.• Content Marketing: Planned and delivered thought leadership marketing to increase the reach and influence of the brand. The original content created has been presented to thousands of people at major industry conferences, on podcasts, and in webinars.

Have taught over 100 classes and 2,000 students, including the 10-week digital marketing course, online marketing mentoring, corporate trainings, and a variety of bootcamps. Class topics include: business plans, brand strategy, web analytics, SEO, SEM, paid social, organic social, content marketing, data analytics, business intelligence, user experience design, product management, and presentation skills.

Strategize, grow, and lead Kickstarter's digital marketing team and program, including user acquisition, user retention, user engagement, and audience development. The team is responsible for email, content, advertising, paid marketing, SEO, mobile campaigns, and marketing analytics.