Jonathan Lau 🌉 Email & Phone Number

California, United States

• Started a digital marketing agency that focuses on lifecycle marketing, PPC and marketing analytics
• Built an international contractor team to service multiple clients and their unique needsClient 1 ($40M+ raised): Series C Rock Health startup with mission to insure gig economy workers
• Grew email sales for dental, vision and life insurance by nearly 100% YoY (~2x of initial Q1 2019 goal)
• Lead engineering and marketing teams to migrate client’s 1.5M list from Mailchimp to Braze.
• Increased open and click rates by 65%+ through A/B testing and segmentation
• Collaborated with engineering and product to add additional communication channels including push notifications, in-app messages, SMS and in-app newsfeed

San Francisco, US

Los Angeles, US

- Responsible for user acquisition and lifecycle marketing- Handled paid digital and offline campaigns

• Worked cross functionally with directors of customer success and engineering to implement product changes that increased growth.
• Increased payment conversion rate by 50% through working with design and engineering to launch a lean onboarding funnel.
• Deployed code for landing pages and funnel changes which increased conversion rates by as much as 20%.
• Set up and integrated Salesforce with call centers that increased payment conversion rates by nearly 40%.
• Managed relationship with digital advertising agency that ran our $150k/month ad accounts.

• First marketing hire and laid groundwork for all existing analytics and marketing channels today.
• Reported directly to the CEO and worked closely with heads of design, engineering and operations.
• Grew Facebook ad spend from $5k to $120k a month while hitting CPA targets.
• Grew Adwords spend from $0 to $20k a month while maintaining CPA goals
• Set up and debugged analytics systems including, Mixpanel, Segment and Google Analytics

San Francisco, CA, US

• Handled the $150k/month Virgin American Facebook and Twitter ad accounts achieving 800% ROI.
• Managed $10k/month of LinkedIn advertising for Dropbox.
• Managed affiliate programs totaling over $20k in sales a month for Virgin America, Malwarebytes and more.
• Compiled weekly client reports in Excel that were used to guide strategy.

San Francisco, California, US

• Headed up growth marketing averaging 80%+ sign up growth for 4 months at less than $2 per CPA
• Drove 15,000+ user sign ups utilizing Facebook ads, Adwords, SEO, display, email and content.
• Increased sign up conversion rates by 20% by A/B testing using Optimizely.
• Collaborated with engineering to build growth features into web app.
• Wrote SQL to analyze database for actionable user insights and segment users
• Aggregated, analyzed and prioritized metrics using Kissmetrics, Google Analytics and SQL

San Francisco, CA, US

• Lead growth marketer averaging 20%+ revenue growth month over month for 3 months straight
• Scaled up marketing campaigns through automation and scraping
• Utilized Mixpanel to conduct segmentation, cohort analysis, funnel analysis and optimizations
• Wrote SQL to identify actionable trends in user database, create email segments and measure ROI
• Executed over 30 different growth tactics including email, SEM, display advertising, and social media

San Francisco, CA, US

• Hired and managed nation wide team of interns to promote InternMatch on their campuses that signed up over 2000 students, most successful semester ever.
• Grew student userbase through creative marketing campaigns.
• Built automated processes that gathered employer leads.
• Created scalable email and social media marketing solutions.
• Assisted in the creation and optimization of the SMB funnel.
• Executed content marketing plan targeted at SMB's

San Francisco, CA, US

• Created and optimized Facebook and LinkedIn Ads
• Started project on lead generation for small and medium sized businesses
• Built relations with HR bloggers
• Wrote various guest posts on college oriented blogs

San Diego, CA, US

• Organized events with the goal of building San Diego's startup scene
• Ran marketing campaigns for startup events targeting local entrepreneurs, developers and college students
• Handled event logistics at some of the largest startup events in San Diego, including Startup Weekend

• Ran the marketing campaign for the Financial Horizons Conference, the largest finance conference at UCSD
• Received position by winning campus wide marketing competition
• Designed flyers, posters and brochures for the conference using Adobe Photoshop
• Enacted new marketing strategies that minimized labor while maximizing exposure
• Registered 400 guests in 2010 (28% increase from 2009)
• Registered 600 guests in 2012 (20% increase from 2011)

• Received internship by entry of InternMatch.com's Kill the Cover Letter contest and kept on for performance
• Managed social media accounts and executed self-developed strategies
• Built relations with organizations such as Hackers & Founders and Startup Weekend
• Coordinated over 20 meals involving 4 to 30 people each month across the US
• Signed over 40 restaurants onto the Wednesdays.com program

• Led nine other interns to create a handbook teaching the basics of social media targeted at small non-profits and politicians
• Managed the social media branding campaign for CAUSE that led to a 100% increase in unique users to their website
• Created awareness for the CASIC internship program by making the class of 2010 the most documented in the program’s nineteen year history

La Jolla, CA, US

• Assisted with marketing a nationally broadcasted television channelPromoted extensively with Twitter and Youtube
• Created monthly video playlists that receive over 400 views a month
• Spotted developing trends and push programs to meet interest in order to increase viewership
• Provided producers the tools and knowledge to be successful in the social media scene
• Created monthly program guides which were distributed to 1400 viewers using Adobe Illustrator
• Had a large part in creating the station's social media marketing program

• Designed business cards, flyers and other promotional literature using Adobe Photoshop
• Provided customer service, including resolving in- person and written customer complaints.
• Maintained customer relations through the use of the company blog and electronic newsletter
• Demonstrated and sold $500 of PlayMais at trade shows, flea markets and events
• Designed layout and content for Ebay and Amazon store and sold $300 worth of product
• Produced awareness about an unknown product through print, web and word of mouth

• Helped create campaign literature that informed voters of complex issues
• Discussed politics with voters at public forums, debates and campaign events
• Spent over 100 hours engaging with voters face to face
• Recruited campaign volunteers through school clubs to man phone banks
• Organized campaign volunteers for phone banking and campaign events
• Participated in two Get Out The Vote campaigns by both phone banking and precinct walking

Bachelor Of Arts, Anthropology (Conc. Sociocultural Anthropology)

Uc Eap, Business, Economics, International Studies