Are you responsible for developing or sustaining brands in today’s competitive environment?True innovation is a mindset. It’s about standing for something different and feeding a brand’s growth alongside a longer term brand strategy. It’s about looking for opportunities within future trends and keeping the consumer at the heart of everything. The supply chain with all its complexities brand managers face can be challenging and at times hinders the innovation process. I am passionate about bridging the gap between marketing, design and the supply chain. Commercially savvy designers understand the true measure of a brand’s success lies in its commercial effectiveness and profitability. I use my marketing and design knowledge to look at ways to add value, yet reduce cost with design led solutions that will result in a better ROI for the client. With a passion for brands, business and lifestyle, I have managed the marketing, communications and P&L for a number of market leading brands in specialty food, alcohol and hair over the last 10 years. With a background in graphic design I understand design and the creative process. This fundamental blend of skills adds value to client relationships and solving brand problems.I love sharing my market knowledge with designers to help them think commercially. I am motivated by collaborating with brand teams and finding that ‘thing’ that isn’t working that can be solved by design.To know more about design for business please call me on +61 404305342 or send me an email:jon.c@boldinc.com. You can also see our latest thought pieces on our Boldinc Youtube channel: