As the head of marketing and guest experience at Isavia, I led a vibrant and innovative team. Together, we sculpted a marketing and CX strategy that not only emphasized exceptional guest experiences but also established Isavia as a frontrunner in the sector. We redefined our brand strategy and have emerged as KEF, laying down a framework for an updated vision that speaks to the future of our industry. Passionate about connecting guests through Iceland, I firmly believed in placing the guest at the core of our initiatives, crafting experiences that were both memorable and significant.

Throughout my decade-long tenure at Landsvirkjun, I contributed significantly across various domains, seamlessly transitioning between roles to drive the company's vision forward. My journey began as a Brand Specialist, where I laid the foundation for a robust brand identity, leading to a pivotal role in two major rebranding initiatives that solidified Landsvirkjun's leadership in the energy sector.As a Senior Event Manager, I orchestrated landmark events that aligned with strategic goals, enhancing corporate visibility and stakeholder engagement. In parallel, my leadership extended to redefining workplace environments as the Workplace Experience Manager, fostering a culture of innovation and productivity through strategic design and layout enhancements.Further, as the Visitor Centers Leader, I spearheaded the transformation of community and visitor engagement, culminating in the development of the award-winning "Powering the Future" visitor center. This role underscored my commitment to alignment in company strategy and delivering exceptional service and experiences, earning international acclaim for design excellence.My multifaceted roles at Landsvirkjun reflect a comprehensive leadership approach, bridging branding, marketing, communications, and experience management to drive organizational success and industry leadership.

Integrated work with Sales and in store logistics by following the work brief process in planning and implementing graphic solutions to support the stores set sales targets and activity calendar. Implement graphic communication (notice board, usage of IKEA furnishing in Offices, signage & Posters) to all sales support areas and non-customers areas in order to maintain the store in accordance to IKEA standards.