Part of the EA SPORTS Creative Direction team, responsible for crafting creative copy and messaging for EA SPORTS FIFA. Responsibilities include:- Creating messaging frameworks that define the copy and tone guidance for internal teams across a variety of owned and partner channels (including social, web, and email) for key EA SPORTS FIFA creative campaigns - Informing the overall EA SPORTS FIFA brand voice and working with teams to ensure it is reflected across all touchpoints to… Show more Part of the EA SPORTS Creative Direction team, responsible for crafting creative copy and messaging for EA SPORTS FIFA. Responsibilities include:- Creating messaging frameworks that define the copy and tone guidance for internal teams across a variety of owned and partner channels (including social, web, and email) for key EA SPORTS FIFA creative campaigns - Informing the overall EA SPORTS FIFA brand voice and working with teams to ensure it is reflected across all touchpoints to ensure a consistent and engaging tone to our communication- Briefing EA SPORTS FIFA web pages for key campaign moments and working with internal and external web teams from brief to review to publish- Writing video scripts for EA SPORTS FIFA trailers- Writing creative copy for EA SPORTS FIFA web, email, and social content- Reviewing and approving social, email, and web copy for key partner channels including PlayStation and Xbox, in addition to EA SPORTS FIFA club and talent partners Show less

Part of the EA SPORTS FIFA Global Communications Team, specifically focusing on Community Engagement. Responsibilities include:- Planning and bringing to fruition global social content campaigns across EA SPORTS FIFA channels including Facebook, Twitter, Instagram, YouTube and Snapchat.- Maximising content performance on a channel-by-channel basis by incorporating best practices and ensuring outward-facing communication falls into a defined Brand Voice to promote engagement.-… Show more Part of the EA SPORTS FIFA Global Communications Team, specifically focusing on Community Engagement. Responsibilities include:- Planning and bringing to fruition global social content campaigns across EA SPORTS FIFA channels including Facebook, Twitter, Instagram, YouTube and Snapchat.- Maximising content performance on a channel-by-channel basis by incorporating best practices and ensuring outward-facing communication falls into a defined Brand Voice to promote engagement.- Reporting for key stakeholders on content performance and community sentiment, using tools including Facebook Insights, Twitter, YouTube and Google Analytics, Tracx, Spredfast and Percolate.- Preparing briefs and executing plans for partner events, including direct contact with key influencers, football talent and clubs.- Content optimisation on emerging channels including Snapchat and Instagram, creating campaigns to engage fans on those platforms as well as bringing the FIFA community behind the scenes of access to clubs and players.- Liaising with internal and external teams to communicate and develop content release plans, as well as get feedback and approval on assets. Show less

Responsible for driving engagement and conversation on Need for Speed social media channels. Responsibilities include:• Weekly reporting to the business on Need for Speed Community conversation, including tracking volume, sentiment and influencers, as well as steps taken by the Community team to strategically influence community conversation.• Using social intelligence tools to analyse and prioritise player feedback and issues and report on conversation and content performance… Show more Responsible for driving engagement and conversation on Need for Speed social media channels. Responsibilities include:• Weekly reporting to the business on Need for Speed Community conversation, including tracking volume, sentiment and influencers, as well as steps taken by the Community team to strategically influence community conversation.• Using social intelligence tools to analyse and prioritise player feedback and issues and report on conversation and content performance, including identifying ways to measure topics of Community conversation.• Ensuring that outward-facing conversation falls into an established franchise “Brand Voice”, to establish a relevant and consistent human tone to our interactions.• Leading creative writing on channel posts to promote high levels of engagement and increase channel following.• Monitoring real-time conversation and trends to create unique engagement opportunities and promote franchises to a wider following. Partnering with the Content Manager to create real-time content to capitalise on trends.• Managing and maintaining an approved messaging document for our channel franchise representatives, ensuring that they are kept up to date of future content plans and that their interactions with players falls into Brand Voice. Point of contact for social intelligence they gather, sharing with the development team and/or direct team where relevant.• Assisting the Community Manager with the influencer program, identifying future participants and supporting at events where necessary. Show less

Support for the Talent Acquisition (TA) team with related recruitment administration and reporting, as well as playing a key role in EA's branding efforts across TA social media channels for our European locations.

Teaching assistant in two secondary schools in the Grenoble region of France, responsible for independently organising and leading fun and interactive English lessons for classes of up to 15 pupils.