Former walk-on standout Division I athlete. Results oriented and data driven marketing professional. Experience in building teams and leading growth strategy for businesses and non-profits. Personally created and posted over 10,000 pieces of content on behalf of small to large businesses and non-profits, as well as executed over $1m in Facebook ads and over $1m in Google Ads across thousands of campaigns that I developed.
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FounderReal Estate - Str Host Dec 2023 - PresentUnited StatesDeveloping short-term rental experiences in Virginia and beyond.
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Co-FounderGlycoproducts Mar 2020 - PresentUnited States -
Co-FounderFlourish Digital Mar 2014 - PresentCharlottesville, Virginia AreaOnline strategy and design to grow your bottom line.Most notably, we worked with Bold Rock Hard Cider to audit their online strategy, developed a comprehensive proposal for how to improve it, and then we executed that strategy for the first year until internal hires could be put in place to take over the day to day execution. Results included 4x people reached and engaged by the brand in their 10 state market and double digit percent quarter over quarter sales growth in key markets. We still continue to manage their website, the design and deployment of which was a part of our online marketing reboot. Additionally, we built out the backend and front end for their cider finder, as well as the website for their Hard Seltzer brand.In 2015, we launched Refugee Nation into the forefront of international news. A bold proposal to solve the growing refugee crisis, we helped get this proposal in front of hundreds of millions of people around the world. We built out the strategy as well as the online presence - social media, google search, and website - and worked with a PR agency to gain notable media in some of the biggest news outlets on every continent. Featured in Forbes, ABC Australia, The BBC, The Atlantic, The Washington Post, and The Times of India, to name a few.Services include marketing consulting, brand development, graphic design, web design, web development video production, SEO, SEM, social media marketing, social media strategy, and social media management. We follow StoryBrand's messaging strategy and (generally speaking) a VaynerMedia-esque customer connection strategy. -
Vp Of MarketingStream Sage May 2022 - Sep 2022United StatesStream Sage is bent on disrupting the current data hoarding status quo by a few tech giants and put it in the hands of content creators and end-users.Content creators are passionate about building their following and offering value to their communities, but the data and monetization from their work is hoarded by a few huge online companies. Instead of content creators being a pawn for a few tech giants that then sell it out to the highest bidder's spammy advertising, our vision is that content creators get the primary benefit of the monetization from their content, and end-users get more value, greater connection, and a better experience through our platform. I'm responsible for leading all of our marketing efforts with a current focus in Europe and North America with the top objective being to attract top content producers that are also selling on Shopify and WooCommerce and helping them improve their engagement, conversions, and revenues. -
Vp Of MarketingGreenberry'S Coffee Co. Apr 2020 - May 2022Charlottesville, Virginia, United StatesLead the marketing initiatives for Central Virginia's longest continuously running coffee roaster. Responsible for eCommerce, web, and social assets, along with growth strategy for retail, cafes, and wholesale. -
Marketing ConsultantEtrainetc Dec 2021 - Mar 2022United States -
Vp Of MarketingAdvancing Native Missions Apr 2018 - Dec 2019Charlottesville, Virginia AreaEstablished and leds marketing department for $10m revenue international non-profit. Developed and implemented growth strategy for the organization. Lead a team of creatives and vendors that executed a broad donor communications strategy that includes content and inbound marketing, SEO, SEM, social media marketing, email marketing, direct mail, and events. In year one, led ANM to highest Q4 revenue in 26-year history. In year two, led ANM to highest annual donor revenue since its founding. -
Marketing ConsultantGentle Shepherd Hospice Nov 2011 - Apr 2018I helped Gentle Shepherd Hospice put together a comprehensive web based marketing strategy utilizing websites and social media as well as offline media. Additionally I helped create the marketing plan for expansion into the Charlottesville area and I was responsible for creating connections with pastors, businesses, and non-profits in the Charlottesville area.We launched a social first digital strategy in the middle of 2011. By the end of 2012, we were the most visible local/regional hospice in the country on social media. We averaged reaching 25% of our our target demographic each month, and 1 in 5 of those we reached engaged with us in some capacity. -
HandymanCopper House Painting May 1999 - Aug 2015Virginia, United StatesVaried contracting experience with different crews - mostly summers, holidays, or side projects. Work included demo, framing, drywall installation and finishing, painting (interior and exterior), pool installation, deck installation, and flooring installation.
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SalespersonVaried Companies May 2009 - Mar 2015United StatesSold over $1m in nutritional products for various companies. Personally recruited, led, and managed a team of several dozen 1099 sales associates. Responsible for leading product education, new customer acquisition, and sales training for team of sales associates (which included group, person to person, phone, and online sales efforts). Recognized twice for fastest growth in two different companies, as well as featured in two national trade magazines.
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FounderFoodjock.Com Jun 2012 - Jan 2014FoodJock.com was the go-to website for the best information on improving your sports performance through nutrition. I was the founder and directed the Sports Performance coaching. We offered valuable services to athletes and their teams working to increase strength, improve vertical jumping ability, reduce rate of injury, miss less games because of illness, speed recovery, and gain an edge on opponents, Services included one-on-one coaching sessions, speaking to groups, and nutritional supplementation programs.
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Director Of NutritionBrickhouse Crossfit Jan 2013 - Jun 2013Roanoke, Virginia AreaI developed one on one, small group, and large group programs and services to help athletes improve their performance through nutrition.
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Director Of Sports NutritionSpectrum Sports Academy Jun 2012 - Feb 2013Roanoke, Virginia AreaI developed programs for middle and high school athletes to improve their sports performance through nutrition.
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CoordinatorBiggest Loser Local Events Feb 2010 - Aug 2012I coordinated and directed three local contests to help people make positive lifestyle changes and improve their health. Biggest Loser Roanoke, Biggest Loser Richmond, and Biggest Loser Cville were 9 and 10 week charity contests where winners had the opportunity to win cash and prizes, lose weight for charity, and join in a community of like minded and motivated individuals.On the business side, I developed the concept, initiated partnerships with the charities, found corporate sponsors for the program, managed the advertising, recruited and oversaw internes and volunteers, and planned the major events for the program.On the program side, I created and communicated the nutritional and lifestyle change program to participants, wrote the daily emails they received, led the weekly conference calls they participated in, and coordinated the weekly exercise meet-ups they joined. We raised tens of thousands of dollars for local charities from the participation of over 600 individuals, and the average person lost over 14 pounds during the contest. I have followed up with many of the contestants over the years, many of which have kept their weight off, and point to the contest as the catalyst for helping them make the positive changes they needed.
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Wellness DirectorThe Back Resort & Rejuvenation Health Center Jun 2011 - May 2012Roanoke, Virginia AreaI assessed patients to get an accurate picture of his or her current state of health, defined clear and achievable goals, and laid out a gameplan for improving health and educating about a lifestyle of wellness.In addition to servicing the existing client base of over 200 patients, I brought in over 75 new clients of my own.
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Auto Claims RepresentativeState Farm Insurance Feb 2010 - Aug 2011Charlottesville, Virginia AreaI was an auto claims adjuster, fully licensed in 6 states and the District of Columbia. Daily responsibilites included investigating evidence ffrom police, individuals, and witnesses to make liability decisions for auto accidents working under the framework for state laws while maintaining excellent customer servince in a fast paced call center environment. -
Store ManagerArch'S Frozen Yogurt Jul 2009 - Dec 2009Charlottesville, Virginia AreaI ran the Ivy Road location in Charlotesville, supervising 10 employees from various backgrounds and the day to day operations of the store including money handling, store set up, customer service, food preparation, clean up, and sanitation standards. My responsibilites included training employees, payroll submission, hiring, inventory management, scheduling and regular communication with store owners.
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Personal TrainerTotal Performance Gym Jun 2009 - Dec 2009Charlottesville, Virginia AreaI created and implemented comprehensive training programs for children, high students, and adults. My focus of instruction was high school and college athletes. I also worked with membership and training package sales and marketing.
Jon Copper Education Details
Frequently Asked Questions about Jon Copper
What company does Jon Copper work for?
Jon Copper works for Glycoproducts
What is Jon Copper's role at the current company?
Jon Copper's current role is eCommerce store owner, Airbnb host, dad =).
What schools did Jon Copper attend?
Jon Copper attended University Of Virginia, Fork Union Military Academy, Northside High School.
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