• Led the creation and implementation of data-driven strategies, resulting in significant revenue growth and improved decision-making.• Advised over 150 startups on product strategy, data analytics, and customer insights, driving innovation and growth.• Developed custom data applications and dashboards using DBT, Snowflake, and BigQuery, enhancing visibility and strategic decision-making.ShopPad Inc. (https://getmesa.com)Interim Head of Marketing | Data AnalyticsJune 2023 – Present • Led the Marketing team through a period of reinvention and transition, refining workflows, positioning, core messaging, differentiators, and copywriting style guide. • Conceived and developed a company-wide custom data insights tool using DBT, Snowflake, and BigQuery, resulting in a significant improvement in company decision-making and resource allocation. • Led marketing experiments across all marketing channels, determining the most effective channels to invest limited resources and enhancing brand visibility. • Conceived, produced, and directed a key marketing video enhancing brand equity and storytelling.SmartPropertyStrategic Advisor | Data Science | UX DesignerMarch 2021 – Present • Advised founder on developing financial, user behavior and UGC data reporting. • Led the creation of the company’s data warehouse with DBT & Postgres. • Developed updated UX designs and product strategy. • Advised founder on fundraising and acquisition conversations. • Led the R&D of the company's first AI-powered feature set.Grüvi (https://getgruvi.com)Head of DTC & Data Science | Strategic AdvisorApril 2021 – Present • Managed DTC sales channel, leading to a 3X revenue increase in one year. • Planned and implemented the company's first DTC subscription program. • Built data pipelines and dashboards, fostering data-driven decision-making. • Led large-scale customer insights project, resulting in deeper customer understanding and resource reallocation.

• Created the data science function and department, building a large data warehouse application.• Advised founders on strategy, merchant advocacy, and data-driven decision-making.

MUD\WTR is a rapidly-growing adaptogenic chai-based coffee replacement that can make you sharper, more focused & less jittery. I led all things tech, data, and digital for the venture-backed e-commerce company. As the CTO / Head of Product, I was responsible for the planning, execution & maintenance of all of the team's technical initiatives as well as the end-to-end digital customer experience – simultaneously performing the roles of an executive team member, software engineer, data scientist, researcher, UX designer & support engineer. • Led technical and product initiatives, achieving 10X revenue growth in one year. • Developed a comprehensive analytics toolset, driving data-driven decision-making and operational efficiency. • Managed the creation of a fully-custom subscription management portal, enhancing customer experience, subscription retention, and lifetime value. • Made meaningful contributions to business KPI definition, hiring processes, pricing decisions, and data standardization across all business areas.

I mentor 500 Startups batch & portfolio companies on product, analytics, user psychology, product marketing, brand-building, UX, fundraising and founder struggles.

I regularly perform office hours with founders from the current 500 Startups batch in San Francisco.

I sold Storenvy in 2016 to OpenSky (Alibaba) after raising $7m from top-tier VCs.• Solo Founder. Founded and built Storenvy from concept to launch, overseeing UX design, Ruby on Rails development, and product management.• Raised multiple rounds of financing and scaled the platform to support a community of over 100,000 merchants, processing millions of dollars per month in GMV.• Managed a cross-functional team of 30 individuals, leading marketing, community, design, and engineering efforts.• Developed and managed the Storenvy Marketplace, Merchant Admin Panel, Custom Storefronts, Developer API, and Facebook Store application, ensuring seamless user experiences and robust functionality.

Chief Executive OfficerRestoreJune 2018 – April 2019 • Defined the functionality and scope of the product. • Developed mobile-friendly Ruby on Rails/Bootstrap application by hand. • Integrated with affiliate shopping platform APIs.Interim Head of ProductMyagiMay 2018 – December 2018 • Improved activation rate by 5X. • Audited and improved the user experience. • Defined product roadmap and detailed feature specifications.

Founding a web design and development shop right out of college, I worked with clients to create custom-made online tools to make their lives easier. Our artwork was off-the-charts awesome, and our management tools were far ahead of their time.