Jon Daniel Email & Phone Number

Menifee, CA, US

San Jose, CA, US

• Developed, launched, and scaled Sage Intacct’s H2 product portfolio, comprising HR and payroll, planning, AI-powered timesheets, and expense management products.
• Guided the H2 product marketing team, implementing marketing strategies and campaigns that delivered competitive wins, substantial market share growth, and tens of millions in annual revenue.
• Collaborated with the product, partner, sales, executive leadership, and operations teams to execute product roadmaps, go-to-market strategies, and marketing campaigns targeting the medium business segment.
• Redefined the company’s go-to-market strategy, simplifying the buying process, improving product-market fit, boosting product attachment rates, and expanding reach into new segments.
• Leveraged insights from analysis of market trends, competitor activity, and customer behavior to drive continuous improvement in product offerings, messaging, and positioning.

Menifee, California, US

• Founded a digital marketing consulting firm serving diverse industries such as fitness, business services, HR, real estate, and home improvement, with oversight of a team of 4 employees and multiple contractors.
• Implemented comprehensive marketing strategies for clients covering website creation, paid and organic social media campaigns, Google Ads deployments, and email marketing initiatives.
• Built strong relationships with leading national/local brands such as CycleBar, Motiv Fitness, and Club Pilates, offering personalized consultancy services and high-impact campaigns.

San Diego, California, US

• Spearheaded the end-to-end development and management of the company’s marketing organization and infrastructure, including the website, CRM, demand generation campaigns, and sales enablement programs.
• Optimized marketing tools, processes, and assets to facilitate growth in MRR YoY, positioning the company as an attractive acquisition target and leading provider of banking/payroll services to the cannabis industry.
• Crafted a compelling brand identity through networking events, tradeshows, brand partnerships, and brand awareness campaigns, facilitating successful go-to-market execution.
• Worked closely with the product development team to ensure alignment with market needs and regulatory requirements, navigating the complexities of a heavily regulated, fast-changing landscape

Rochester, NY, US

• Drove sales and marketing initiatives while overseeing the entire sales cycle from lead generation and prospect development to churn reduction and retention.
• Led company-wide implementation of new seminar and email marketing initiatives that generated a steady stream of qualified leads and enabled sales reps to improve conversion rates.
• Executed extensive outreach efforts and collaborative partnership ventures with CPA channels and SCORE, forging mutually beneficial alliances to broaden market reach and enhance brand visibility.
• Conducted in-depth market analysis and competitor research to identify emerging trends and refine sales and marketing strategies to capitalize on untapped opportunities.
• Fostered a culture of continuous improvement and professional development by providing mentorship and training programs.

Temecula, California, US

• Directed all product marketing, positioning, and go-to-market initiatives in close collaboration with the CTO and product development team.
• Devised a comprehensive sales and marketing strategy covering strategic alliances, tradeshow participation, sales presentations, marketing content, and product demonstrations.
• Negotiated and closed large, multi-year SaaS contracts with prominent public and private water agencies as well as leading irrigation companies across the US.
• Implemented targeted marketing campaigns to raise awareness and drive demand for the software solution, leveraging channels such as digital marketing, social media, and industry-specific publications.

Ms, Psychology

Ba, Behavioral Science, Communications

Education record