With 15+ years of experience as a B2B product marketing manager, I have honed my expertise in executing data-driven marketing strategies, go-to-market plans, demand generation campaigns, and product messaging and content. Throughout my career, I have consistently exceeded KPIs and delivered transformational growth in engagement, client acquisition, and revenue for both start-up and enterprise organizations.My track record includes implementing analytics-driven, technology-enabled marketing, branding, and client engagement strategies and campaigns. I have successfully rebranded, launched, and scaled brand identities and new product lines across diverse channels and market segments. By applying a deep understanding of digital storytelling, marketing communications, product positioning, and go-to-market planning, I drive targeted, outcome-oriented product marketing and launch strategies underpinned by simple, inspiring brand narratives.I am passionate about leveraging my skills and experience to drive meaningful impact in the B2B marketing space. I am dedicated to staying at the forefront of industry trends and technologies to deliver exceptional results for my clients and employers.Career Highlights:• Expanded Sage Software’s product portfolio beyond financials into HR and payroll, planning, AI, and operations through targeted go-to-market strategies, product launches, and product marketing campaigns.o Launched the HR and payroll product in North America in partnership with ADP, growing revenue from zero to $8M in 18 months.o Executed launches of the planning product across multiple global markets, including the UK and Ireland, Africa, and Australia. o Improved the attach rate of the AI-powered time and expense product by 4x globally and drove launches in 4 additional countries. • Built a digital marketing consulting firm from the ground up, hiring a 5-person team and securing multiple clients in diverse industries, including one of the largest fitness franchises in the US. • Drove the development of the product marketing function for a start-up HR and payroll solutions provider to the cannabis industry, enabling growth from zero to $6M in ARR and 40 employees in 3 years.• Led product marketing strategy for a start-up water conservation software developer, driving adoption with water agencies and irrigation companies (including 30%+ of California water agencies) in under 3 years.