Senior Director, Media Trading
Current• Oversee the planning, implementation, monitoring, optimization, testing, analysis, forecasting, and reporting for all clients• Entrusted to build the media buying team by hiring, training, & leading all members from inception• Lead new business pitches and on-board new clients• Hands-on execution of high revenue campaigns in DSPs including DV360 (formerly DBM), The Trade Desk (TTD), Amazon, Vistar, Hivestack, Nexxen, StackAdapt, and other industry leading ad buying platforms (Facebook/Instagram Business Manager, TikTok, LinkedIn, YouTube, Waze, Google Ads)• Pre-launch campaign set-up including: creating client floodlights/pixels, trafficking ads in Campaign Manager (formerly DCM), and engineering advanced 1st party audiences• Google Tag Manager: adding tags, writing firing rules, configuring built-in and user-defined variables, testing, and verifying data collection + directing clients on installation of pixels• Translate client campaign objectives into programmatic activation strategies including the curation of third-party audiences in DMPs, programmatic guaranteed (PG), PMP deals, site lists, keyword contextual lists, frequency capping, pacing decisions, etc.• Determine optimal media mix across display, paid social, video, native, SEM, connected TV (CTV), OTT, audio, and programmatic digital out-of-home (DOOH)• Maintain brand safety standards through fraud protection tools (DoubleVerify & IAS), viewability filters, negative keywords, and blacklists• Exceed client KPIs (CPA, ROI, Video Completion Rate, Ad Engagement, etc.)• Curate client-facing and meaningful stories from large campaign data sets with an emphasis on finding the most encouraging narratives that put campaigns in their best light• Act as the programmatic leader by advising on new capabilities, vetting media buying platforms to add to our tech stack, and staying engaged with emerging trends and opportunities• Work closely with internal sales team on cohesive multi-channel media plans
