• Oversee the planning, implementation, monitoring, optimization, testing, analysis, forecasting, and reporting for all clients• Entrusted to build the media buying team by hiring, training, & leading all members from inception• Lead new business pitches and on-board new clients• Hands-on execution of high revenue campaigns in DSPs including DV360 (formerly DBM), The Trade Desk (TTD), Amazon, Vistar, Hivestack, Nexxen, StackAdapt, and other industry leading ad buying platforms (Facebook/Instagram Business Manager, TikTok, LinkedIn, YouTube, Waze, Google Ads)• Pre-launch campaign set-up including: creating client floodlights/pixels, trafficking ads in Campaign Manager (formerly DCM), and engineering advanced 1st party audiences• Google Tag Manager: adding tags, writing firing rules, configuring built-in and user-defined variables, testing, and verifying data collection + directing clients on installation of pixels• Translate client campaign objectives into programmatic activation strategies including the curation of third-party audiences in DMPs, programmatic guaranteed (PG), PMP deals, site lists, keyword contextual lists, frequency capping, pacing decisions, etc.• Determine optimal media mix across display, paid social, video, native, SEM, connected TV (CTV), OTT, audio, and programmatic digital out-of-home (DOOH)• Maintain brand safety standards through fraud protection tools (DoubleVerify & IAS), viewability filters, negative keywords, and blacklists• Exceed client KPIs (CPA, ROI, Video Completion Rate, Ad Engagement, etc.)• Curate client-facing and meaningful stories from large campaign data sets with an emphasis on finding the most encouraging narratives that put campaigns in their best light• Act as the programmatic leader by advising on new capabilities, vetting media buying platforms to add to our tech stack, and staying engaged with emerging trends and opportunities• Work closely with internal sales team on cohesive multi-channel media plans

• Managed $10+ million display and paid social advertising channels for CheapOair.com & OneTravel.com• Increased daily sales by 400% while improving CPA by 60%• Vetted and launched programmatic through the evaluation and testing of DSPs (DBM, TTD, etc.)• Purchased CPA, CPC and CPM ad buys via display ad networks, FBX, premium publishers, video and mobile• Oversaw various GDN and retargeting (e.g. Criteo, Facebook, Twitter, etc.) campaigns• Optimized campaigns towards CPA goals using A/B testing, bid improvements and data analysis• Collaborated with design team to develop captivating display creative and landing pages• Led production team on day-to-day AdWords growth strategies• Promoted CheapOair’s app via mobile ad networks and social media • Assisted with the development of the CheapOair private-label affiliate program

• Developed strategic online media plans to meet the marketing objectives of hotel clients• Researched local and national advertising opportunities• Purchased media from various ad networks, social networks and direct publishers• Analyzed and optimized advertising campaigns through DFA, Google Analytics and Google AdWords• Presented online media plans and strategies to clients• Trained team on DoubleClick for Advertisers and became subject-matter expert• Assisted with the creation and training of online media production team