Jon Howard Email and Phone Number
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With experience in various areas of marketing, from media to brands to being a Fractional CMO, I combine my strong understanding of the customer journey through an omni-channel lens with a drive for increasing brand awareness delivering measurable growth in brand and business.Committed to developing teams and establishing partners who build strategies, campaigns and analytics around a customer focused approach that blends a two phase approach to a businesses marketing through content, community and conversions for those needing growth and a focus on engagement, retention and loyalty for those needing to optimize the brand's health. I am energized when using my abilities across art and science to leverage data and insights while delivering the best customer experience, measuring our impact, and continually refine marketing strategies. Creating opportunities through innovation that allows brands to grow is at the heart of my work. And it starts with a strong connection with target audiences that can generate results from multiple channels. * Fractional Marketing Leadership* International Ecommerce Leader* Brand Management* Integrated Marketing* Community Engagement and PR* Multi-channel Strategy* Insight and Analytics
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Fractional CmoOutdoor Gear Exchange Aug 2024 - PresentBurlington, Vt, Us
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Fractional CmoZenwell Aug 2024 - PresentSan Jose, California, Us -
Fractional CmoCraft Sportswear North America Aug 2023 - PresentBeverly, Massachusetts, Us -
Director Of Marketing And EcommerceCraft Sportswear North America Aug 2016 - Aug 2023Beverly, Massachusetts, UsMember of the Senior Management Team, direct report to CEO with P&L management. Currently overseeEcommerce (US and CAN), Wholesale/B2B marketing, Brand (, Partnership (U.S. Ski Team, Spartan, Ragnar)and Product (launch of Footwear category) marketing for the US market. Member of our parent company, New Wave Group, Global DTC Committee providing strategic direction on Ecommerce platforms, digital marketing and reporting.
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National Sales Manager - Baselayer, Cycling And Winter SportsCraft Sportswear North America Sep 2015 - Aug 2016Beverly, Massachusetts, Us
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Founder / Fractional CmoJoho & Co. Jun 2023 - PresentBecause today's marketing is outpacing your marketing joho & co. offers Fractional CMO services that drive predictable and profitable growth for omni-channel companies. • Specializing in the Active Lifestyle, Marine and Lawn/Landscaping industries where we bringing modern marketing to brands and businesses who need to bridge their marketing gap through a Fractional CMO. • Utilize a strategic two-phase approach for driving growth across multiple channels. From creating content and awareness to automated optimizations we can grow businesses when new full time hires are not fiscally appropriate.•We create demand by building processes, strategies and campaigns that hold your marketing objectives accountable to your business goals. -
MemberCmox - The Fractional Chief Marketing Officer Company Apr 2023 - PresentPhiladelphia, Pennsylvania, UsCMOx® is an accelerator and consortium leveraged by Fractional CMOS to pool resources and visions as they evangelize this powerful and emerging model. Members engage a "laboratory" of modules, tools, and certifications as well as a vibrant network of service providers that provide an elevation of their businesses and practices. -
Board MemberHeight Of Land Publications May 2005 - Present -
Publisher / PartnerHeight Of Land Publications May 2005 - Oct 2013Increased value of company through growth in sales, brand development and revenue diversification, all with a focus on long-term sustainable partnerships. First hand experience with major outdoor, ski and snowboard brand's marketing strategies that involved traditional, new and evolving media opportunities.Led company through two acquisitions and their integration into existing operations. Managed and directed sales team, as well as serviced in-house key accounts. Developed and managed New Business Development Strategy that diversified the company’s traditional two sources of revenue into a five-tiered program. Developed and managed Circulation Department including P&L responsibility and staff and vendor management. Negotiated printer contract terms annually, resulting in positive year round cash flow.
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Sales Manager / PartnerHeight Of Land Publications May 2003 - Apr 2005A focus on sales during first year of acquisition shifted to managing all sales, including advertising and circulation, operations, finance and production. Sales growth and brand development reestablished Backcountry as an emerging company and viable partner in ski and snowboard industry.Managed and directed sales team, as well as administered in-house key accounts. Oversaw magazine production and developed internal systems for magazine production. Orchestrated change in magazine printer, handled all aspects of circulation and marketing and managed all financial responsibilities of the company. Hired CPA and developed internal financial reporting programs.
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Director Of Marketing / ConsultantSuper.Natural Europe Gmbh Nov 2014 - Sep 2015München, Bayern, DeResponsible for creating, protecting and amplifying the voice of super.natural. Provide a strategic vision on differentiating the brand and driving the ethos of super.natural. Overall goal of creating profitable and sustainable growth and brand awareness through the development and execution of the brand identity, launching an e-commerce platform and driving marketing strategies across all channels. -
Sales And Marketing Specialist / ConsultantBern Unlimited Nov 2013 - Nov 2014Plymouth, Massachusetts, UsCurrent Client(s): Bern UnlimitedDevelop and execute international sales and marketing strategies in ski/snowboard and bike industries through the management of 6 regional representatives. Key objectives are to grow existing business, drive consumer demand, maintain brand equity and develop new retail opportunities. Additional initiatives include expanding existing marketing strategy with new channels that focus on regional campaigns using integrated marketing components for in-line sales and new product launches. Developed new analytics and reporting that measure and prove ROI while aligning initiatives with National Sales Team. -
Director / CaptainFirst Light Sea Adventures May 1999 - Oct 2003Maintained and operated three traditionally built sailing vessels up to 47 feet throughout Cape Cod. Grew fleet from one vessel to three while also managing reservations for hourly, daily, multi-day and large group charters. Worked with local boatyard to schedule and manage seasonal servicing and repairs.
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Professional Ski PatrollerSmugglers' Notch Resort Nov 1997 - Apr 2003UsHandled multi-patient scenarios in harsh environments while working with fellow patrollers and mountain staff to ensure resort community safety. As either Mountain Captain or as a team member customer safety was priority and managed through daily and weekly trail and lift protocols while also supervising seasonal training. Provided support to Mountain Operations division and offered first aid to non-ski area guests.
Jon Howard Skills
Jon Howard Education Details
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University Of VermontRecreation Management
Frequently Asked Questions about Jon Howard
What company does Jon Howard work for?
Jon Howard works for Outdoor Gear Exchange
What is Jon Howard's role at the current company?
Jon Howard's current role is Fractional CMO I Omni Channel Commerce I Growth & Performance Marketing.
What is Jon Howard's email address?
Jon Howard's email address is jo****@****ons.com
What is Jon Howard's direct phone number?
Jon Howard's direct phone number is +197852*****
What schools did Jon Howard attend?
Jon Howard attended University Of Vermont.
What are some of Jon Howard's interests?
Jon Howard has interest in Sliding On Snow Or Water, Local Food, Cooking, Digital Media, Building Brands, Education, A Balanced Life, Photography, Integrated Marketing, Small Businesses.
What skills is Jon Howard known for?
Jon Howard has skills like Marketing, Brand Development, Marketing Strategy, Social Media, Sales Management, Social Media Marketing, Online Marketing, Action Sports, Sales, Event Management, Online Advertising, Sales Operations.
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