Jon Divaio Email & Phone Number

Boston, Ma, Us

Greater Boston Area

As a Senior Manager of Sports Marketing at Red Bull, the focus has been on executing a dynamic regional sports strategy that encompasses everything from team partnerships to athlete management. Leading high-profile projects like Red Bull Crashed Ice at Fenway Park has not only driven a significant $2M in event revenue but also contributed to a remarkable 22% growth in business. By expanding the athlete roster programming by an impressive 50%, innovative marketing strategies have strengthened relationships with key athletes across various sports disciplines. The execution of over 75 events annually has improved consumer relevance and brand affinity by 10%, showcasing how targeted engagement can elevate brand presence. Additionally, optimizing department resources resulted in a substantial 53% increase in Sports Marketing programming while maintaining budget integrity. This role is all about blending creativity with strategy to make impactful connections within the sports community. Skills: Sports Marketing Strategy, Event Execution, Athlete Engagement, Brand Development, Strategic Partnerships.

Boston, Ma

In the role of Field Marketing Manager at Red Bull, a vibrant journey unfolded while managing diverse marketing functions across New England. Achievements included generating over 300K social media engagements through innovative communication strategies that blended paid media with influencer partnerships during five electrifying events. The experience also involved conducting thorough consumer research that informed localized launch plans—ensuring campaigns resonated with the community. A pivotal moment was recalibrating partnership strategies with winter resorts which led to a notable 20% increase in distribution. Leading product seeding initiatives allowed for deeper connections with influencers and athletes—enhancing brand visibility like never before. This role exemplified the thrill of sports marketing and the power of strategic collaboration in driving impactful results.Competencies: Sports Marketing Strategy, Event Activation Planning, Cross-functional Team Leadership, Influencer Engagement

Greater Boston Area

In the role of Motorsports Marketing Manager at Bentley Motors Ltd., I had the incredible opportunity to lead the US Motorsport division's marketing strategies. My focus was on developing multi-year campaigns that would not only elevate our brand’s relevance but also drive significant sales growth. One of my proudest achievements was securing a $1M revenue boost through strategic partnerships while negotiating long-term B2B contracts that laid the groundwork for future collaborations. By optimizing our approach to consumer-paid hospitality events, I successfully reduced our marketing budget by 40%. This allowed us to allocate resources more efficiently while still delivering high-impact experiences. Additionally, I introduced a real-time tracking system that improved our program performance analysis and drove a 9% increase in seasonal vehicle sales by enhancing retailer engagement during events. The experience of collaborating with global teams to execute these strategies was both challenging and rewarding—I truly enjoyed every moment of it! Skills: B2B Contract Negotiation, Campaign Development, Retailer Engagement

Washington D.C. Metro Area

In the role of Marketing Operations Manager at Bentley Motors, I was tasked with managing the marketing strategy for the eastern United States. This involved not just meeting but exceeding key business objectives that led to increased market share and revenue growth through our retail network. One of my proudest achievements was establishing strong business relationships that improved retailer marketing compliance from 60% to a perfect 100%. This was crucial for maintaining our brand's integrity in a competitive landscape. I also had the opportunity to lead the go-to-market product launch strategy for six key vehicle platforms over three years. This experience taught me how vital it is to align product launches with consumer expectations. Additionally, by collaborating closely with global sales and marketing teams, we translated overarching business goals into effective localized strategies that resulted in a solid 10% year-over-year increase in regional sales. It was rewarding to see our hard work translate into tangible results for both the brand and our retailers. Skills: Marketing Strategy, Retail Growth Strategies, Consumer Experience Execution

Boston, Ma

In the role of Retail Marketing Events Specialist at Bentley Motors Ltd., the focus was on developing impactful launch strategies that seamlessly integrated sales objectives with brand positioning. By managing all aspects of event execution—from logistics to vendor partnerships—successful product launches were achieved that attracted over 1,000 customers in key markets. Reporting on campaign exposure became a vital part of the process; detailed analyses of customer traffic patterns and regional market trends provided actionable insights that improved marketing strategies by 15%. Collaborating with cross-functional teams allowed for enhanced brand messaging during events which ultimately increased customer engagement by 25%. This experience solidified a passion for creating memorable experiences that resonate with consumers. Competencies: Event Coordination, Market Analysis, Cross-Functional Collaboration

Boston, Ma

As a Public Relations Specialist at Bentley Motors, the focus was on coordinating impactful product launches while aligning brand messaging with strategic media initiatives. Successfully developed key communication assets that not only supported global corporate needs but also enhanced the overall narrative of the Bentley brand. By building strong relationships with over 50 journalists and media outlets, it was possible to raise brand awareness significantly—resulting in a notable increase in positive mentions. Creative storytelling efforts led to improved consumer advocacy as well. The role involved collaborating closely with automotive and lifestyle media to craft compelling narratives that resonated with audiences. Overall contributions helped drive a measurable increase in consumer engagement within target demographics while ensuring consistent messaging across all platforms.Skills: Public Relations, Media Collaboration, Brand Awareness Strategies, Communication Asset Development, Storytelling Techniques