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I’ve spent over 16 years diving deep into the world of sports and brand marketing, where my passion for fitness and lifestyle has found a perfect home. From my time at Red Bull, where I currently lead regional sports strategies for the Northeast, USA, I've had the chance to work on some incredible projects. One of my proudest moments was orchestrating a consumer marketing strategy for a major event that not only met but exceeded our attendance goals by 30%. There’s something truly fulfilling about bringing people together through sports and seeing the energy they create.Before Red Bull, I had the privilege of working with Bentley Motors, where I directed multi-year campaigns that increased brand relevance and sales growth through engaging motorsports messaging. One campaign I spearheaded achieved a 25% increase in retailer performance over two years—an experience that taught me the value of collaboration across global teams. I thrive in environments that challenge me to think creatively while still delivering results.Managing high-performing teams is something I genuinely enjoy. I believe that fostering a culture of innovation leads to amazing outcomes. At Red Bull, I’ve led cross-functional teams to develop athlete partnerships and annual events that resonate with our audience. It’s not just about meeting deadlines; it’s about creating memorable experiences that connect with people on a personal level.Outside of work, I’m an avid sports enthusiast who loves participating in community events. Whether its local charity runs or cycling races, I believe in being present and engrained within our regional sports culture and inspiring the next generation of athletes and talent. It’s this connection to community that fuels my work and drives my passion for what I do.If you’re interested in discussing innovative marketing strategies or collaborating on exciting projects within the sports realm, feel free to reach out via email! I’d love to connect.Skills: Sports Marketing, Brand Development, Event Strategy, Consumer Marketing, Team Leadership, Athlete Management
Industry Nine Componentry
View- Website:
- industrynine.com
- Employees:
- 40
- Company phone:
- +43 662 6582 0
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Marketing DirectorIndustry Nine ComponentryBoston, Ma, Us
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Senior Manager, Sports MarketingRed Bull May 2017 - PresentGreater Boston AreaAs a Senior Manager of Sports Marketing at Red Bull, the focus has been on executing a dynamic regional sports strategy that encompasses everything from team partnerships to athlete management. Leading high-profile projects like Red Bull Crashed Ice at Fenway Park has not only driven a significant $2M in event revenue but also contributed to a remarkable 22% growth in business. By expanding the athlete roster programming by an impressive 50%, innovative marketing strategies have strengthened relationships with key athletes across various sports disciplines. The execution of over 75 events annually has improved consumer relevance and brand affinity by 10%, showcasing how targeted engagement can elevate brand presence. Additionally, optimizing department resources resulted in a substantial 53% increase in Sports Marketing programming while maintaining budget integrity. This role is all about blending creativity with strategy to make impactful connections within the sports community. Skills: Sports Marketing Strategy, Event Execution, Athlete Engagement, Brand Development, Strategic Partnerships. -
Field Marketing ManagerRed Bull Aug 2016 - Apr 2017Boston, MaIn the role of Field Marketing Manager at Red Bull, a vibrant journey unfolded while managing diverse marketing functions across New England. Achievements included generating over 300K social media engagements through innovative communication strategies that blended paid media with influencer partnerships during five electrifying events. The experience also involved conducting thorough consumer research that informed localized launch plans—ensuring campaigns resonated with the community. A pivotal moment was recalibrating partnership strategies with winter resorts which led to a notable 20% increase in distribution. Leading product seeding initiatives allowed for deeper connections with influencers and athletes—enhancing brand visibility like never before. This role exemplified the thrill of sports marketing and the power of strategic collaboration in driving impactful results.Competencies: Sports Marketing Strategy, Event Activation Planning, Cross-functional Team Leadership, Influencer Engagement
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Motorsports Director, North AmericaBentley Motors Ltd Mar 2014 - Jul 2016Greater Boston AreaIn the role of Motorsports Marketing Manager at Bentley Motors Ltd., I had the incredible opportunity to lead the US Motorsport division's marketing strategies. My focus was on developing multi-year campaigns that would not only elevate our brand’s relevance but also drive significant sales growth. One of my proudest achievements was securing a $1M revenue boost through strategic partnerships while negotiating long-term B2B contracts that laid the groundwork for future collaborations. By optimizing our approach to consumer-paid hospitality events, I successfully reduced our marketing budget by 40%. This allowed us to allocate resources more efficiently while still delivering high-impact experiences. Additionally, I introduced a real-time tracking system that improved our program performance analysis and drove a 9% increase in seasonal vehicle sales by enhancing retailer engagement during events. The experience of collaborating with global teams to execute these strategies was both challenging and rewarding—I truly enjoyed every moment of it! Skills: B2B Contract Negotiation, Campaign Development, Retailer Engagement -
Marketing Operations ManagerBentley Motors, Inc. - Americas Region Apr 2013 - Mar 2014Washington D.C. Metro AreaIn the role of Marketing Operations Manager at Bentley Motors, I was tasked with managing the marketing strategy for the eastern United States. This involved not just meeting but exceeding key business objectives that led to increased market share and revenue growth through our retail network. One of my proudest achievements was establishing strong business relationships that improved retailer marketing compliance from 60% to a perfect 100%. This was crucial for maintaining our brand's integrity in a competitive landscape. I also had the opportunity to lead the go-to-market product launch strategy for six key vehicle platforms over three years. This experience taught me how vital it is to align product launches with consumer expectations. Additionally, by collaborating closely with global sales and marketing teams, we translated overarching business goals into effective localized strategies that resulted in a solid 10% year-over-year increase in regional sales. It was rewarding to see our hard work translate into tangible results for both the brand and our retailers. Skills: Marketing Strategy, Retail Growth Strategies, Consumer Experience Execution -
Retailer Events SpecialistBentley Motors Ltd May 2009 - Apr 2013Boston, MaIn the role of Retail Marketing Events Specialist at Bentley Motors Ltd., the focus was on developing impactful launch strategies that seamlessly integrated sales objectives with brand positioning. By managing all aspects of event execution—from logistics to vendor partnerships—successful product launches were achieved that attracted over 1,000 customers in key markets. Reporting on campaign exposure became a vital part of the process; detailed analyses of customer traffic patterns and regional market trends provided actionable insights that improved marketing strategies by 15%. Collaborating with cross-functional teams allowed for enhanced brand messaging during events which ultimately increased customer engagement by 25%. This experience solidified a passion for creating memorable experiences that resonate with consumers. Competencies: Event Coordination, Market Analysis, Cross-Functional Collaboration
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Public Relations SpecialistBentley Motors, Inc Jun 2008 - May 2009Boston, MaAs a Public Relations Specialist at Bentley Motors, the focus was on coordinating impactful product launches while aligning brand messaging with strategic media initiatives. Successfully developed key communication assets that not only supported global corporate needs but also enhanced the overall narrative of the Bentley brand. By building strong relationships with over 50 journalists and media outlets, it was possible to raise brand awareness significantly—resulting in a notable increase in positive mentions. Creative storytelling efforts led to improved consumer advocacy as well. The role involved collaborating closely with automotive and lifestyle media to craft compelling narratives that resonated with audiences. Overall contributions helped drive a measurable increase in consumer engagement within target demographics while ensuring consistent messaging across all platforms.Skills: Public Relations, Media Collaboration, Brand Awareness Strategies, Communication Asset Development, Storytelling Techniques
Jon Divaio Skills
Jon Divaio Education Details
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Marketing & Communications
Frequently Asked Questions about Jon Divaio
What company does Jon Divaio work for?
Jon Divaio works for Industry Nine Componentry
What is Jon Divaio's role at the current company?
Jon Divaio's current role is Marketing Director.
What is Jon Divaio's email address?
Jon Divaio's email address is jd****@****ail.com
What is Jon Divaio's direct phone number?
Jon Divaio's direct phone number is +43 662 *****
What schools did Jon Divaio attend?
Jon Divaio attended Plymouth State University.
What are some of Jon Divaio's interests?
Jon Divaio has interest in Business Management, Motocross, Automotive, Outdoors, Snowboarding, Formula 1, Art, Photography, Biking, Fitness.
What skills is Jon Divaio known for?
Jon Divaio has skills like Marketing, Automotive, Marketing Strategy, Public Relations, New Business Development, Strategy, Management, Customer Satisfaction, Sales Management, Product Development, Sales, Vehicles.
Who are Jon Divaio's colleagues?
Jon Divaio's colleagues are Fernando Castellano, Nathan Deibert, Douglas Gilbert, Edgar Navarro Martin, Dylan Cook, Zachary Gaschignard, Sean Hatten.
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