Jon Aragon Email & Phone Number

Orlando, Fl, Us

As the VP of Brand & Creative at Pinkston, I oversee and develop our creative department’s visual, tonal, and aesthetic characteristics. As we build digital experiences that are beautiful and intuitive, I’m translating the marketing objectives into meaningful creative strategies and working with various divisions within the company to advance business objectives. Through strategy-driven communications and effective storytelling, we partner with clients who are changing the world and bringing solutions to the commercial, political, cultural, and social issues of our time.

I've been a creative director for 10+ years with particular strengths in relationship-building and team development. I’ve inspired, managed, organized, and led creative projects for well-established clients, executing robust integrated campaigns across different industries. I have experience in building teams across different creative departments. I've conceived and directed creative solutions for a variety of high-profile clients, such as Google, Sony, Jeep, Rakuten Advertising, Hillsong, and many more.• Communicate project goals effectively in visual, written, and interactive formats.• Plan and execute all web, SEO/SEM, database marketing, email, social media, and ads.• Design, build and maintain social media presence for clients.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Identify trends and insights to optimize spend and performance.• Brainstorm new and creative growth strategies through digital marketing.Video & Motion Media:• Storyboard and create concept film work.• Plan video shoots with the creative team and the client.• Scout shoot locations and assess possible obstacles in filming, and provide solutions and alternatives.• Plan post-production tasks, including reviewing footage, making editorial decisions, rough cuts, audio adjustment, color correction, motion graphics, animation, audio, and music.• Direct other camera operators so that the needed footage is acquired.Frontend & Backend Developer Experience:• Write advanced programming code.• Broad and extensive knowledge of the software development process and its technologies.• Strong knowledge of computer languages, such as Java, C++, PHP, and SQL.• Strong knowledge of HTML technologies and web frameworks.• Strong knowledge of user interfaces.• Experience with database creation and maintenance

I designed and oversaw the creative department and lead efforts for seasonal clothing collections. In addition to expanding our company’s capabilities, I led the initiative to improve, elevate, and execute operations around brand development, creative design, marketing campaigns, e-commerce data analysis, web design, photography, videography, and email marketing. Along with developing project management processes to ensure effective team interactions and efficient workflow.• Created the vision for campaigns, and collaborate with copywriters, art directors, and more.• Lead production development with our international partners.• Raised revenue 40%, Repeat Purchase Rate by 24%, AOV by 33%, traffic by 150%, and decreased page speed by 4 seconds in 8 months through best practices and quant-based marketing that translated into millions in sales.• Developed a mask campaign (at the beginning of COVID) where we retrofitted our factories to create cloth and medical-grade masks. For each branded cloth mask sold, we created and donated FDA-approved masks for first responders in our city and across hospitals in the country

I led multiple teams by offering strategic solutions through marketing, design, e-commerce, software/web database development, and ad campaigns on behalf of our automotive and aftermarket manufacturing clients, such as Smittybilt, Rancho, Skyjacker, Nitto, and more.• Led a team of 12+ designers and developers stateside, as well as a team of 10 designers and developers overseas. I assigned tasks such as coding, design, treatments, testing, debugging, analytics, and distributed data modeling.• Managed a 6-figure monthly ad budget for SEO & SEM for our clients.• Designed new software programs, websites, and applications.• Collaborated with other departments to inspire and shape the strategy for clients.• Hired new team members while coordinating with HR.• Reviewed updated software systems

Oversaw a client portfolio and identified insurance sales opportunities. In addition to managing risk management strategies, I was responsible for handling policy renewals and tracking claims.• Research and source potential clients and build long-term relationships with them• Advise clients on the insurance policies that best suit their needs• Customize insurance programs to suit individual clients• Deliver approved policies to new clients and explain benefits and risks of the policy• Re-assess the policy needs of existing clients after life-changing events• Fill-out and submit applications, issue quotes, maintain client records, and prepare reports• Keep abreast of industry and market trends and best practices