Jon Dulac Email & Phone Number

Cleveland, Ohio, United States

Remote

• Drive sales for existing and new customers in the professional services division by designing high value SEO engagement solutions.
• Lead discovery, gather requirements, develop services proposals and statements of work, manage contract negotiations and close business against a quota.
• Collaborate with cross functional teams and business stakeholders including customer success and sales to support customers with holistic digital marketing solutions to drive performance and meet key business objectives.
• Participate in operational processes related to specific engagements including staffing, utilization management, forecasting, time and expense management, and billing.

North Canton, Ohio, United States

• Led a team of four that served more than 70 recurring clients, while also directly managing 20 strategic accounts.
• Ran company-wide monthly client performance meetings that assessed client health and proactively called attention to challenges impacting retention and upselling opportunities.
• Achieved 2021 new business sales goals for both one-time projects and recurring services revenue that contributed to the agency’s highest annual revenue in its 25-year history.

North Canton, Ohio, United States

• Communicated results and upcoming plans to more than 20 clients across a variety of B-to-B and B-to-C industries, including manufacturing, finance, consumer goods, higher education, and medical staffing.
• Presented $20,000 strategic reports to senior leadership teams that contained content audits, competitive analysis, proposed sitemaps, recommended keywords, and actionable strategy.
• Consistently increased wallet share of one-time project and recurring billable marketing work by uncovering needs and pitching services.

North Canton, OH

• Executed strategies that included keyword research, content development, search engine optimization, content distribution, marketing automation, website usability enhancements, A/B testing, and social media strategy.
• Collaborated with teams of front-end and back-end developers to provide marketing, usability, and SEO recommendations during website development projects.
• Assigned, reviewed, and approved marketing tasks for a team of marketing specialists, content writers, graphic designers, and web developers using platforms including Salesforce, HubSpot, Teamwork, and Slack.

North Canton, Ohio, United States

• Consulted directly with clients to maximize effectiveness of PPC advertising campaigns.
• Analyzed and interpreted website metrics to provide clients with monthly data-driven ROI reports that communicated KPI results and future growth opportunities.
• Managed websites using a variety of off-the-shelf and custom-built content management systems.

Uniontown, OH

• Promoted from Marketing Specialist to Senior Marketing Specialist after three years.
• Exceeded aggressive website sales goals in 2008, 2009, and 2010 with double-digit year-over-year growth.
• Managed five ecommerce websites concurrently with 5,000+ SKUs serving multiple markets.
• Streamlined Microsoft Access database containing 15,000+ customers and five years of sales data.
• Led five-person marketing management team that made all decisions for the annual marketing budget.
• Executed launch of ecommerce website with developers, photographers, product managers, c-suite, IT, and legal.

North Canton, Ohio, United States

• Redesigned and streamlined a Microsoft Access customer and product database annually, containing over 15,000 unique customers and five years of detailed line item sales data.
• Led five-person Marketing Management Team that made all decisions for the annual marketing budget.
• Executed full redesign and relaunch of an eCommerce website with web developers, photographers, product managers, upper management, IT, and legal teams.
• Designed and ran key reports for sales tracking, compensation plans, website activity, and forecasting.

Akron, OH

• Promoted from Marketing Intern to Marketing Coordinator in less than one year.
• Managed content on the public-facing company website and the distributor intranet portal.
• Assisted in the coordination and execution of national trade shows and sales trainings.
• Designed and maintained a 25-page comprehensive product pricing book to streamline distributor pricing.