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Nikken is one the largest companies on network marketing, that promotes good health. My role is to promote wellness in Mexico within families and homes.KEY RESPONSIBILITIES:- Promote wellness in people, families and homes so they can improve their quality of life by using Nikken products. - Promote Nikken products through word-of-mouth and seminars for the use, consumption and/or commercialization.- Invite people to form part of my organization.PERSONAL ACHIEVEMENTS:- Based on sales results, won a trip to HQ at Anaheim, CA Mar ´12- My team is integrated of 16 people.- Achieved Silver grade, based on sales results.

Paquepintes is a startup company that developed one of the most innovative products of the paint industry that converts any surface into a whiteboard, promoting creativity. Reporting to the General Manager, responsible for developing the marketing strategy. KEY RESPONSIBILITIES:Key player of the strategic team responsible for developing Paquepintes brand’s national expansion.

Reporting to the Marketing Manager, responsible for Kotex® Overnights (one of the biggest segment of the category) Ultrathins and liners.KEY RESPONSIBILITIES:- Involved in the decision making and strategic planning team focused on the growth of the category.- Responsible for Kotex web page and social media. - In charge of conducting monthly reconciliations for Feminine Care products.- Accountable of the strategic development and execution of the annual and business plans, and their respective OGSMs (Objectives, Goals, Strategies and Metrics).PERSONAL ACHIEVEMENTS:- Developed the strategy and implementation of the 360 media campaign for Kotex® Overnights ATL/BTL.- Developed the pricing strategy.- Increased 2011 sales by 19% and 14% in net sales vs. last year, exceeding the targeted objective- Developed and implemented the social media strategy, facebook fan page reach 100,000 fans in less than 6 months.- Responsible for online advertising.- Developed and managed all NPD for Liners (the first in the market with PH control).

Reporting to the Senior Brand Manager, managing Poise® and Depend® brands, as well as giving support to the institutional business.KEY RESPONSIBILITIES:- Develop and execute the business plans for both brands within budget.- Responsible of conducting monthly reconciliations for Adult and Aged Care.- Involved in the development and execution of the marketing plans for both Poise® and Depend® brand.- Lead and manage new product developments with six different countries / cultures (Vietnam, China, Colombia, Thailand, USA and Mexico).- Develop and coordinate merchandising materials to support the sales team.- Manage ongoing sampling programs for Poise® and Depend®.PERSONAL ACHIEVEMENTS:- Outstanding results for the Poise® LBL Relaunch. Sep 10- Lead the development of the new format product for the Poise® brand in Costco. April 09- Developed and implemented a strategic sampling campaign for Poise® (Poise® Pilates). January 09- Lead and manage with 4 different countries (US, Colombia, Thailand and Mexico) the development of new packaging for Depend®. July 09- Developed and implemented of media communication for Depend® brand (Gender Specific Campaign). June 09- Developed the product development, innovation and new packaging for Poise® with three different countries / cultures (Vietnam, China and Thailand).

Reporting to the Marketing Manager, responsible for the baby wipes brands (Huggies Natural Care®, Supreme Care® and KleenBebé®), the new femcare wet wipes Kotex®, and other baby product categories: Huggies® Bath & Body Toiletries (lotion, shampoo, liquid soap, oil, and bar soap).KEY RESPONSIBILITIES:- Involved in the decision making and strategic planning team, focused on the growth of the category.- Accountable for two assistant brand managers.- To increase the brand´s market share, volume, net sales and profit.- To manage and control all the category´s P&Ls and pricing strategy; including the preparation of budgets, reports and forecasts.- Develop and execute effective ATL/BTL communication campaigns.- Lead and manage new product developments with Mexico and US.PERSONAL ACHIEVEMENTS:- I was the head of the team that launched:- The first hypoallergenic bath & body product line in Mexico for newborn babies (Shampoo, Liquid Soap, Bar Soap, Lotion and extra-soft Wet Wipes). April 08- A new product of the Relaxing Huggies® line: Bar soap with chamomile and lavender. May 08- The new KleenBebé Absorsec® Wet Wipes for Tier 2 consumers, in order to promote the growth of the wholesale channel. October 07- The new Wet Wipes in a pocket presentation: o Huggies® for face and hands. January 08 o Kotex® for feminine intimate care. June 08- The new Depend® adult wipes, to be used with incontinence products. June 08- The following growth vs last year were achieved in the different categories:- Wet Wipes: 29% in Volume and 14% in Net Sales; breaking sales records.- Toiletries: 12 % in Volume and 18 % in Net Sales.

Assistant for baby wet wipes: Huggies® Natural Care, Huggies® Supreme Care and KleenBebé® (leaders in the market within the baby category), as well as Kleenex® Splash and Go and Kleenex® Just For Kids wet wipes, and finally the feminine intimate care wet wipes Kotex®.KEY RESPONSIBILITIES:- Project assistant and manager of all the new product developments.- Development and coordination of promotional products for different channels.- Member of the strategic decision team of the category.- Coordination of point of sale promotions.- Coordination of wet wipes sampling programs, in Hospitals and Psycho prophylaxis centers.PERSONAL ACHIEVEMENTS:- Launching two of the most innovating Huggies´s wet wipes product lines Relaxing & Refreshing, which in conjunction with the Toiletries products reached a market share of 5%. April 06- Designed and launched products with Disney licenses. June 06- Development of promotions with strategic alliances with brands such as Huggies®, Kleenex® and Kotex®.- Creation of a strategy to migrate the pack count of the Huggies® product portfolio. April 07

Intern working with the Axión® brand, mainly in the Liquid Soap area, with Paste and Powder Soap brands.KEY RESPONSIBILITIES:- Sales and shares analysis.- Development, coordination and follow up of point of sale promotions.- Store check of both for Colgate’s brands and its competitors.PERSONAL ACHIEVEMENTS:- Follow-up and supervision of the Axión Oxy® product launch.