Jone Ibarrola Email & Phone Number

Madrid, Comunidad De Madrid, España

Mexico City Area, Mexico

Follow me on Facebook and IG@healthyjone http://ow.ly/YUNov

Mexico City Area, Mexico

Nikken is one the largest companies on network marketing, that promotes good health. My role is to promote wellness in Mexico within families and homes.KEY RESPONSIBILITIES:- Promote wellness in people, families and homes so they can improve their quality of life by using Nikken products. - Promote Nikken products through word-of-mouth and seminars for the use, consumption and/or commercialization.- Invite people to form part of my organization.PERSONAL ACHIEVEMENTS:- Based on sales results, won a trip to HQ at Anaheim, CA Mar ´12- My team is integrated of 16 people.- Achieved Silver grade, based on sales results.

Guadalajara Area, Mexico

Paquepintes is a startup company that developed one of the most innovative products of the paint industry that converts any surface into a whiteboard, promoting creativity. Reporting to the General Manager, responsible for developing the marketing strategy. KEY RESPONSIBILITIES:Key player of the strategic team responsible for developing Paquepintes brand’s national expansion.

Mexico City Area, Mexico

Reporting to the Marketing Manager, responsible for Kotex® Overnights (one of the biggest segment of the category) Ultrathins and liners.KEY RESPONSIBILITIES:- Involved in the decision making and strategic planning team focused on the growth of the category.- Responsible for Kotex web page and social media. - In charge of conducting monthly reconciliations for Feminine Care products.- Accountable of the strategic development and execution of the annual and business plans, and their respective OGSMs (Objectives, Goals, Strategies and Metrics).PERSONAL ACHIEVEMENTS:- Developed the strategy and implementation of the 360 media campaign for Kotex® Overnights ATL/BTL.- Developed the pricing strategy.- Increased 2011 sales by 19% and 14% in net sales vs. last year, exceeding the targeted objective- Developed and implemented the social media strategy, facebook fan page reach 100,000 fans in less than 6 months.- Responsible for online advertising.- Developed and managed all NPD for Liners (the first in the market with PH control).

Sydney, Australia

Reporting to the Senior Brand Manager, managing Poise® and Depend® brands, as well as giving support to the institutional business.KEY RESPONSIBILITIES:- Develop and execute the business plans for both brands within budget.- Responsible of conducting monthly reconciliations for Adult and Aged Care.- Involved in the development and execution of the marketing plans for both Poise® and Depend® brand.- Lead and manage new product developments with six different countries / cultures (Vietnam, China, Colombia, Thailand, USA and Mexico).- Develop and coordinate merchandising materials to support the sales team.- Manage ongoing sampling programs for Poise® and Depend®.PERSONAL ACHIEVEMENTS:- Outstanding results for the Poise® LBL Relaunch. Sep 10- Lead the development of the new format product for the Poise® brand in Costco. April 09- Developed and implemented a strategic sampling campaign for Poise® (Poise® Pilates). January 09- Lead and manage with 4 different countries (US, Colombia, Thailand and Mexico) the development of new packaging for Depend®. July 09- Developed and implemented of media communication for Depend® brand (Gender Specific Campaign). June 09- Developed the product development, innovation and new packaging for Poise® with three different countries / cultures (Vietnam, China and Thailand).

Mexico City Area, Mexico

Reporting to the Marketing Manager, responsible for the baby wipes brands (Huggies Natural Care®, Supreme Care® and KleenBebé®), the new femcare wet wipes Kotex®, and other baby product categories: Huggies® Bath & Body Toiletries (lotion, shampoo, liquid soap, oil, and bar soap).KEY RESPONSIBILITIES:- Involved in the decision making and strategic planning team, focused on the growth of the category.- Accountable for two assistant brand managers.- To increase the brand´s market share, volume, net sales and profit.- To manage and control all the category´s P&Ls and pricing strategy; including the preparation of budgets, reports and forecasts.- Develop and execute effective ATL/BTL communication campaigns.- Lead and manage new product developments with Mexico and US.PERSONAL ACHIEVEMENTS:- I was the head of the team that launched:- The first hypoallergenic bath & body product line in Mexico for newborn babies (Shampoo, Liquid Soap, Bar Soap, Lotion and extra-soft Wet Wipes). April 08- A new product of the Relaxing Huggies® line: Bar soap with chamomile and lavender. May 08- The new KleenBebé Absorsec® Wet Wipes for Tier 2 consumers, in order to promote the growth of the wholesale channel. October 07- The new Wet Wipes in a pocket presentation: o Huggies® for face and hands. January 08 o Kotex® for feminine intimate care. June 08- The new Depend® adult wipes, to be used with incontinence products. June 08- The following growth vs last year were achieved in the different categories:- Wet Wipes: 29% in Volume and 14% in Net Sales; breaking sales records.- Toiletries: 12 % in Volume and 18 % in Net Sales.

Mexico City Area, Mexico

Assistant for baby wet wipes: Huggies® Natural Care, Huggies® Supreme Care and KleenBebé® (leaders in the market within the baby category), as well as Kleenex® Splash and Go and Kleenex® Just For Kids wet wipes, and finally the feminine intimate care wet wipes Kotex®.KEY RESPONSIBILITIES:- Project assistant and manager of all the new product developments.- Development and coordination of promotional products for different channels.- Member of the strategic decision team of the category.- Coordination of point of sale promotions.- Coordination of wet wipes sampling programs, in Hospitals and Psycho prophylaxis centers.PERSONAL ACHIEVEMENTS:- Launching two of the most innovating Huggies´s wet wipes product lines Relaxing & Refreshing, which in conjunction with the Toiletries products reached a market share of 5%. April 06- Designed and launched products with Disney licenses. June 06- Development of promotions with strategic alliances with brands such as Huggies®, Kleenex® and Kotex®.- Creation of a strategy to migrate the pack count of the Huggies® product portfolio. April 07

Mexico City Area, Mexico

Intern working with the Axión® brand, mainly in the Liquid Soap area, with Paste and Powder Soap brands.KEY RESPONSIBILITIES:- Sales and shares analysis.- Development, coordination and follow up of point of sale promotions.- Store check of both for Colgate’s brands and its competitors.PERSONAL ACHIEVEMENTS:- Follow-up and supervision of the Axión Oxy® product launch.

Coach Cambio De Hábitos

Speciality In International Marketing

Bachelor Of Business Administration In International Business