At Craft + Logic, we work 1:1 with consumer brands and technologies to maximize media dollars and optimize CAC/improve ROAS.Brands we have helped grow: Schwarzkopf, Alba Botanica, JĀSÖN, Copenhagen Watch Group, RunTheWorld, United Sodas, Terra Kaffe, Mayawell, Bluelene, VEDA, ByteDance, göt2b, Spritz Society and more.

Terra Kaffe is creating a new direct-to-consumer brand (think: Away luggage) in the coffee machine space focusing on bringing a new design language, a unique customer experience and best in class features to the coffee/espresso market at a competitive price.

Edin Soap Co. is a new body care brand that creates ingots of personal wellness.

Hell's Creative is a boutique performance marketing agency founded in Hell's Kitchen, NYC. I was responsible for all aspects of digital ad operations and team building including technical marketing, data analysis, funnel creation, paid media, and data scraping.Clients included: Blender Workspace, Bordelle, Club Getaway, goldi, Lightbox, Modrn Sanctuary, Juice Press, RealAtom, Rodeo, StoreMe, Evan Berman Productions and more.

I developed and evangelized a company-wide perspective on the use of emerging media, data, and marketing channels; while building new products and services for the agency. Clients included: Celgene, Astra Zeneca, Novartis, Rhodes Pharma, Ironwood, Incyte, and OPKO Health

Mined pharma ad data to determine opportunities for optimization and efficiencies.Clients included: Celgene, Rhodes Pharma, and Astra Zeneca

An independent news site dedicated to covering entrepreneurial people, companies, and events emerging from colleges and universities.

I turned data into business insights and thought of new ways to measure the intangible with consumer data.

• Likeable Media • Edsy.com • The NPD Group • Accelerate Long Island• Work Market• Bathsense LLC