I assumed the role of Vice President Sales in 2017. I spearhead corporate development efforts, operational strategies, and improvement initiatives to achieve defined goals and expand market share. My duties involve creating and delivering a strategic roadmap and vision to improve sales figures and streamline merchandising processes across the company. I significantly contribute towards attainment of corporate objectives and financial growth by serving as a Key partner. I also control costs and minimize expenses to provide savings and maximize profitability. I am responsible for providing leadership, oversight, and guidance to sales, design, and business analyst support teams, leading to enhanced performance. I cultivate, maintain, and strengthen with senior executives at all existing retail accounts.

I was appointed as Account Executive in 2014 and I used to leverage outstanding account/team management and client relationship skills to drive enhanced sales and revenue development along with providing vision and analytical support. Also, I facilitated communication with overseas factories while providing support during negotiations and meeting production targets. I was responsible for steering brand development with customized packaging solutions and merchandise strategies for all major accounts. I was appreciated by management for utilizing finely honed communication and presentation skills to capture interest and facilitate sales and account expansion. I advised clients on optimal decisions and market opportunities to increase clients’ portfolio performance and maximize customer service, satisfaction, and retention. Lastly, I prospected new clients, conducted sales-oriented presentations, and analyzed account activities along with coaching and managing teams under supervision.

Here, I analyzed consumer and category insights to identify strategic opportunities and implement recommendations to propel category sales growth along with researching and tracking competitor product offerings to identify future opportunities. I also determined and defined assortment strategies for private, market, and national branded products to service multiple end uses. I used to implement new visual merchandising standards as per industry’s practices to ensure strong visual presentations that highlighted compelling price strategies. I also utilized sound knowledge of internal systems related to inventory control, space, and assortment planning as well as pricing to streamline operations and optimize productivity..•Oversaw sales of multiple categories while generating an annual revenue of $32M.•Collaborated effectively with internal and external cross-functional teams to accelerate sales growth and realize significant business gains at the customer level.•Enhanced margin by 10% as compared to prior year while maintaining average inventory of $9M.Additional experience as Buyer/Business Analyst at Shopko Stores Operating Co.