• Strategy and execution of high-impact paid social media advertising campaigns across social platforms to achieve client objectives and KPIs.• Management, implementation and consulting for digital marketing campaigns across major social media platforms including Facebook, Instagram, Pinterest, and YouTube, as well as utilizing email marketing, Google Analytics, pixels, and other relevant tools.• Conducting of thorough audience research and segmentation to optimize targeting and increase campaign effectiveness.• Implementation of advanced ad formats and features, such as dynamic ads, lead generation ads, and video ads, to drive engagement and conversions.• Leverage data-driven insights to continually optimize campaigns, including adjusting targeting parameters, creative elements, and bidding strategies.• Spearheading the development and execution of A/B testing initiatives to optimize ad performance and identify actionable insights for future campaigns.• Collaborate closely with cross-functional teams, including creative, analytics, and account management, to ensure seamless campaign execution and alignment with overall marketing objectives.• Provide regular reporting and analysis of campaign performance, including detailed insights and recommendations for optimization.*Freelance clients span e-commerce boutiques, interior design, & photography niches.

• Developed and executed comprehensive strategies for paid social media campaigns and organic content across multiple platforms (Facebook, Instagram, Pinterest, TikTok, YouTube) to optimize traffic and conversions for the e-commerce website and physical store locations.• Applied industry best practices and lead content and community management strategies across social media platforms to enhance performance.• Achieved an impressive 400% increase in overall social revenue within a span of two years without additional budget increases.• Generated diverse campaigns and ad sets, including dynamic catalog ads, advantage+ shopping ads, customer retargeting ads, engagement retargeting ads, and lookalike & interest-based ads.• Implemented monthly reporting systems to track and analyze social, content, and campaign analytics, adjusting strategies for optimal results.• Conducted A/B tests on creative content and other campaign variables to evaluate performance and guide future campaigns.• Crafted compelling copy for paid social ads and organic content, encompassing post copy, ad headlines, descriptions, and calls-to-action.• Managed scriptwriting and production management for all videos, photoshoots and monthly podcast commercials, including all producing and reporting.

• Strategy, management, implementation and consulting for digital campaigns across major social media platforms including Facebook, Instagram & Pinterest, as well as utilizing Google Analytics, pixels, Shopify integrations and other relevant tools.• Executed digital strategy, monitoring, and reporting for all ads and marketing across social platforms resulting in an average 3x ROAS.• Monitored trends and market research on competing e-commerce & subscription based companies to increase campaign effectiveness.• Interpreted analytic insights, to continually optimize campaigns, adjusting targeting parameters, creative elements, and bidding strategies.• Owned copywriting for all social campaigns.

• Orchestrated the seamless execution of diverse multimedia projects, overseeing scheduling, estimation, coordination, and supervision from project inception to final delivery.• Produced and managed all aspects of video and photo production projects, exceeding expectations in both internally and client-facing.• Demonstrated expertise in handling a spectrum of B2B and B2C projects, spanning from captivating product videos and compelling testimonials to engaging social content and impactful brand videos, TV spots, web content, and podcasts.• Meticulously reviewed and monitored all project deliverables, internal timelines, and associated expenses for each project.• Cultivated and managed a top-tier roster of freelance production crews, editors, animators, production interns, and third-party vendors, while also overseeing invoicing processes.• Fostered collaborative partnerships with internal and external stakeholders, orchestrating the seamless alignment of creative marketing campaigns with client objectives, timelines, and budgetary constraints.

• Extensive experience across live action, CG, illustration, VFX, 3D modeling, chromakey and Animation video projects, complemented by expertise in producing impactful radio and TV campaigns as well as photo shoots.• Spearheaded projects from concept through execution for high-level clients, delivering campaigns that exceeded creative expectations within time and on budget. • Facilitated all budgeting, scheduling, vendor selection, filming and/or photography, and post-production for each project.• Collaborated seamlessly with cross-functional teams including creative, account, and media specialists to ensure each project is tailored for maximum impact across diverse platforms such as TV, web, YouTube, Facebook, Instagram, and industrial applications.• Negotiated music and talent rights, and navigated clearances for both Union (SAG/AFTRA) and Non-Union projects, ensuring legal compliance and protection of intellectual property.• Drove the development of videos and branded content for new business initiatives and pitches, leveraging compelling storytelling and innovative visual strategies to captivate prospective clients.Clients included: Samsonite, Al Fresco, Kayem, MA State Lottery, MA Office of Travel & Tourism, New England Aquarium, Babson College, Salem Five Bank, Tufts Health Plan, Wymans of Maine, Megafood, Strideright, & Tauck River Cruises among others.

Freelance Production Coordinator & Production Supervisor on commercials, music videos and web series at various production companies in the LA area including:-Radical Media-RSA Films-Limey-Company Films-Motion Theory-Tool-C02 Films-MJZ-Gartner-Boxer Films-Radley-Interrogate-The Director's Bureau-Station Films-High Noon Entertainment-Anonymous Content-Heist-Caviar-Chelsea Pictures-Passport Films-Green Dot-Iconoclast-Smuggler-Identity