Jonelle Padgett Email & Phone Number

Ohio, United States

United States

Develops global messaging for channel partners based on industry trends across segments. Executes marketing campaigns to raise awareness, generate leads, grow channel business and establish customer loyalty. Creates and maintains marketing materials including brochures, presentations, posters, advertisements, channel partner website (internal and external), and other customer-facing materialsPlans strategy and executes the annual channel partner conference as well as drives strategy for local channel events. Responsible for the analysis of marketing data and metrics to shape future marketing strategies. Manages channel marketing budget while maximizing impactMarketing Project ManagerContent creation and campaign development for the Process Automation Service division for a global technology company. Collaborated with business units and global product managers to develop campaigns, brochures, news releases, sales presentations, webpages, social media content and support assets for propagation via internal and external social media channels, email campaigns, webinars and Salesforce. Generated the Industrial Automation Service monthly marketing email with a distribution of 24K+ employeesProject management of new service launches using the Stage-Gate model. Utilized agile workflow process to manage and track the creation and compilation of service positioning and delivery materials, pricing and proposal templates. Identifies target audience and executes recruitment campaign. Facilitates launch webinar with subject matter experts. Prepares and analyzes webinar metrics to optimize effectiveness and establish best practices.

Columbus, Ohio Area

Managed four Document Imaging hardware product lines, serving as a product evangelist – acquiring and developing product positioning and pricing to dissemination to the organization’s sales team. Completed sales reporting to identify trends and optimize targeted outreach campaigns.Implemented product roll-out plans, promotional programs and prospecting campaigns designed to recruit and retain Value Added Resellers. Coordinated product training, company and manufacturer sponsored events, trade shows and conferences. Cultivated relationships with manufacturer’s sales and support teams to assist in the development of sales relationship at a field level

Developed marketing campaigns for two regional territories. Collaborated with Product Management team to execute product conversion campaigns. Coordinated pre-show/post-show communication for local events and trade shows. Lead management - qualifying leads and building nurturing campaigns to targeted demographic segments within CRM. Analyzed sales reports to identify additional account penetration opportunities. Maintained competitive cross reference data base. Provided support for extensive or complex capital equipment quotes.

Plans and executes marketing campaigns. Collaborates with the sales team in the creation and editing of marketing materials including: signage, brochures, press releases, customized marketing presentations and Requests for Proposals (RFP’s). Handles event coordination, including company sponsored seminars and industry conferences and tradeshows. Involved in website redesign and copywriting. Involved in prospecting and telesales initiatives. Responsible for list management, electronic mass mailings and direct mail campaigns. Responds to inside sales inquiries. Updates and maintains customer software/hardware maintenance records. Participates in billing and ordering functions. Maintains vendor/partner relationships.

Coordinates marketing campaigns and sales promotions. Integrates workflow between the print production and sales departments. Serves as a liaison between customers and office staff and management. Provides customer service to branch clientele and responds to inbound sales and marketing inquiries. Administers quality assurance checks and conducts customer satisfaction surveys. Participates in billing functions. Updates and maintains customer database. Responsible for event planning and coordination.

Designed tickets, flyers, signage, electronic slides, and other print media. Prepared Marketing presentations, press releases, newsletters and brochures. Responded to marketing inquires and assisted customers with their advertising and promotional planning. Generated and coordinated purchase requests for both Appropriated and Non-Appropriated funds. Coordinated the outsourcing of large scale printing projects. Managed the job request database: updating, inputting data and generating daily reports. Coordinated purchase and billing requests. Contributing Editor to basewide newspaper & magazine. Assisted the Public Relations Representative in presenting the weekly Area Orientation Brief. Coordinated and promoted base wide events with Public Affairs Office and Base Information Channel. Conducted new employee customer service classes - Star Training.

Responsible for developing media plans. Prepared media presentations. Participated in recommending and negotiating print, broadcast and interactive buys. Collected and analyzed market research. Developed and maintained methods of tracking the effectiveness of media buys: performance flowcharts, and posts. Responsible for daily account maintenance, billing, traffic, and recommending and coordinating added value and merchandising activities.